Download ABOUT THE POSITION Coldwell Banker M.M. Parrish, REALTORS

ABOUT THE POSITION
Coldwell Banker M.M. Parrish, REALTORS® is looking for a VP of Marketing and Communications to join a
fast-paced and dynamic real estate sales team in Gainesville, FL. This position will work closely with the
leadership team to oversee and execute the marketing strategy – including advertising, public relations,
eMarketing, social media and communications programs – for the entire company, which includes two
offices, more than 85 sales associates reporting nearly 1300 closed transaction sides and $240,000,000
in closed sales volume in 2014.
Job duties include:
Strategic Market Planning and Delivery
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Drive the marketing planning process for the company and lead the execution of local marketing
programs.
Develop a local marketing plan including advertising, strategies and tactical implementation.
Identify opportunities and create goals and objectives that support the marketing plan and
leverage the national and global marketing initiatives to accomplish goals and objectives.
Collaborate with franchise support platforms to design display and electronic ads and other
collateral material, and then implement the resulting creative plan. Plan, implement and
manage the company’s marketing budget allocation.
Ensure the integration of the company marketing functions and optimizes its use of shared and
support marketing services available through the franchisor.
Education and Orientation of Marketing
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Communicate and implement all relevant marketing tools (i.e. packaged campaigns,
promotions, seminars, in-person marketing events, new marketing materials) to the sales team.
Prepare and disseminate communications and instructions in advance of promotional launches
and marketing initiatives.
Maintain a significant presence in the local sales offices by presenting at office meetings and
conducting one-on-one meetings.
Communications and Market Positioning
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Assist in implementing company and agent awareness program including events, public relations
and communications.
Leverage national resources to deliver market position messaging internally and externally.
The ideal candidate will have:
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Experience with news and social media, internet and traditional advertising including contract
negotiations and procurement
Excellent communication and interpersonal skills with the ability to work with dynamic
independent contractors.
Ability to perform small copywriting jobs and develop presentations.
Ability to manage projects from inception through execution including demonstrated success in
conceptualizing new programs and tracking progress of projects to completion.
Strong leadership and presentation skills
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Enthusiasm, forward thinking, a hunger to learn and the ability to flourish in a dynamic, fastpaced environment
Attention to detail and excellent organization skills
Demonstrates multi-tasking skills and ability to work independently or as part of a group
Expert level skills in MS Office products including Word, Outlook, Excel and PowerPoint and
publishing.
Offering the full spectrum of brokerage services, more than 100 years of local market leadership and the
premier national brand, Coldwell Banker M.M. Parrish Realtors is the most productive real estate
brokerage team in the greater Gainesville, FL area.
Please send your resume and contact information to [email protected]