Download You will: Guarantee About the Author

It has been said that advertising is the principal reason why the businessman has come
to inherit the earth. Yet, for most businesses advertising is a cost that’s never recovered.
Join us in this fast-paced, highly interactive, one-day workshop, and find out ...
... no matter what line of business you’re in.
“Your course has made me look differently at my approach to selling my brand and shed a
new light on an industry that I thought I knew backwards. I have had a total re-evaluation of my
strategy. The course material and presentation were of the highest standard … and I really felt
that I was dealing with professionals.”
— Steve Botha, Gordonia Weekblad
“Well worth the money. An outstanding investment of my time.”
— Matthew John, Marketing Consultant, Ice Systems (Pty) Ltd
“Expert guidance. Thoroughly and excellently conceived and presented with superb efficiency,
as well as good spirit.”
— Dr. Robert Cran, The Chinese Medicine Practice
You will:
Learn how to think like a seasoned marketer ...
Discover exactly what you need to do to market your business in the most effective manner
possible ...
Find out what makes the difference between advertising that pays for itself ... and
advertising that does little more than drain your financial resources … Gain an intimate understanding of why people would want what you have to offer ... along
with an ability to persuade them to take action towards acquiring it ... Get the tools you need to create highly effective advertising, guaranteed to generate
business ... Learn how to identify your most lucrative target audience ... Find out where to place your advertising for maximum impact and results ... Learn how to test if your advertising is working ... And much, much more ... No complicated theories, no textbook digressions ... just:
- Step-by-step guidance
- Real life case studies
- Practical tools
- Proven techniques
- Street-smart strategies
... yours to use, immediately, to generate positive results for your business.
You’ll not just be told what to do ... you’ll actually do it ... so, bring your notebook and
prepare to do some serious brainstorming about marketing your business.
This workshop is intended for business owners, entrepreneurs and marketing
professionals. Equally useful for large and small organisations. “Demystified the marketing process ... I now have a clearer idea of how to focus on marketing
my product. I have practical tools I can use. I have the basis for an ad campaign. I have a useful
booklet to guide me ... A useful, worthwhile and productive experience.”
— Mandy Triaca, Marketing Manager, Michael Mount Waldorf School
“WOW! Really helpful. This workshop is an absolute essential for any new or small business that
does not know how to approach marketing.”
— Jeannine de Swart, Partner, JM CPR Training
“Brilliant! Gives excellent information and practical guidelines that can benefit attendees from
large corporations or one-man shows.”
— Mieke Cimma, Business Development, CRS Technologies
Corporate price: R2 995.00 including VAT.
SMME price: R1 995.00 including VAT.
MTN BizAssist price: R 997.50 including VAT.
This is a drop in the ocean compared to what you’re going to waste on ineffective
marketing if you don’t find out how to do it properly. Can you afford not to attend?
To register for the workshop:
Call our reservations helpdesk on 0860 92 0000 or email us at [email protected] to find out
when we will be holding the workshop in a city near you.
You will be required to present your MTN BizAssist voucher in order to redeem the discount.
What is included:
- A valuable course-manual with step-by-step guidance and exercises.
- Lunch, tea and coffee.
- A certificate of completion.
- A valuable, one-on-one, post-workshop consultation during which you can discuss your most
pressing marketing challenges ... or get a crit on your existing marketing efforts. A R700 value
at no cost to you.
- 10% discount on graphic design and writing for any medium - be it website, a printed
brochure, logo design or radio, TV or print advertising - if you complete a post-workshop
survey.
- A complimentary copy of “How to differentiate your business in a crowded marketplace” valued at R85.
Guarantee
We can tell you with absolute confidence that if you make an honest effort to implement what
you learn in this workshop, you will generate much more in profits than the cost of the workshop.
However, we don’t want to benefit from you if you do not receive benefit from the workshop. For
that reason we will refund 100% of the workshop fee if claimed by mid-day on the day of the
workshop.
“Helped me think strategically about how to successfully reach out to target audiences … very
informative and certainly applicable and useful! Absolutely a must for any person who sells a
product or service.”
— Bonaventura Hinda, Commercial Counsellor, Namibian High Commission
“A monetary and intellectual investment that will yield returns for many years to come.”
— Ernest De Jong, Owner, Bluejeans IT Solutions
“Useful, practical and relevant. Hands on approach ... as valuable in de-mystifying marketing as
it was to learn the skills. (I now know how to structure an ad!)”
— Denys Bolt, Proprietor, Neuropraction
About the Author
Therésa Müller is the CEO of ZA Group pty ltd. She has talked or lectured on various
aspects of marketing, advertising and mass communication through organisations as diverse
as the South African Forum for Marketing Managers; Cape Town Regional Chamber of
Commerce and Industry; Charlottesville Regional Chamber of Commerce Non-Profit
Alliance (Virginia, U.S.A.); Leadership Charlottesville (Virginia, U.S.A.); Cabin Fever
University (North Carolina, U.S.A.); Virginia Economic Development Corporation (U.S.A.);
US Small Business Development Center (U.S.A.).
Ms. Müller is the author of 3 Marketing Essentials Without Which
Your Business May Not Survive. You can download a complimentary
copy of the chapter “BRANDING: How to differentiate your business
in a crowded marketplace” at: http://www.zagroup.co.za
ZA Group was founded with a firm commitment to help empower people
and institutions to grow their businesses, generate employment and create wealth for
themselves and their communities.
ZA Group offers all the services traditionally associated with the marketing and advertising
industry, including strategic planning, marketing consultation, writing and graphic design for all
media. ZA Group (pty) ltd | Phone 0860 92 0000 | International calls +27 11 706 1685 | [email protected]
Postnet suite 84, Private Bag X75, Bryanston 2021, South Africa
© Copyright 2004 - 2008 | ZA Group pty ltd | All rights reserved
The web has the most incredible ability to change fortunes on a scale never
before seen in business. Yet, the vast majority of websites are glorified brochures
gathering cyber-dust online... visitors are rare, don’t stay long and hardly ever make
an enquiry or spend any money...
Join us in this ONLINE workshop that you can do in your own time, at your own pace:
“Mind boggling, the opportunities that come to mind ... a must for anyone even remotely
interested in business.”
— Neil Wayland, Owner, Fort Richmond Safaris
“WOW! Didn’t think I would learn so much. All I knew until now was extreme frustration in trying
to develop a website strategy which made ense. I’ve never understood the point of having a
website which only serves the purpose of an online brochure. Not knowing exactly what to
expect, I approached the ZA website course with relative caution. After completing the one day
course I can finally say that all my questions have been answered. This workshop is ... one of
the most beneficial things I have done since incorporating Sight Lifestyle Magazine. I now know
what should be expected and demanded from those developing our new website. I am also now
armed with the knowledge of how the site should be designed and managed to drive traffic to it
and what strategies should be implemented to ensure that we get to do business with as many
of the visitors as possible.”
— Grant Brazer, Publisher, Sight Lifestyle Magazine
“No nonsense educational information. Great value ... way above other workshops about the web.”
— Chris Kotze, Web Developer, MV Communications
“I have spent countless hours on our current website without knowing if we are really on the
right track. This workshop was phenomenal ... I now clearly see what needs to be done ... I
would definitely recommend it for any Marketing Manager ... I still don’t do cyber lingo, but
I am no longer intimidated by it. Marketing on the Web is very different from other forms of
media. Theresa understands this and has provided a simple marketing strategy that can be
implemented by any business. Fabulous for Marketing Managers taking ownership of their
websites!”
— Tilani Edwards, Sales & Marketing Manager, Avianto
“Well organised and to-the-point information ... a “road map” to use in developing an effective
website – as a marketing tool.”
— Roy Cloete, Director, Re-Imagine Consulting
You will learn:
Why most visitors don’t stay on your site for long and never return ... and what to do about it.
How to drive traffic to your site and increase your search engine rankings, without paying an
arm and a leg for search engine optimization. How to use email for maximum impact, without spamming. What it takes to create a site that generates income. How to practically and cost-effectively integrate the web into your marketing process. And much, much more ... No complicated, technical information ... just practical tools and street-smart strategies to get
your website to work for you. You don’t have to know anything about html to understand what
this is all about. And you can move through the information and do the necessary work at your
own pace - online.
Who needs this information? Business owners, entrepreneurs, sales and marketing
professionals, graphic designers, copywriters and web developers. “Invaluable! Any questions you have with regard to what a website is about, will be specifically
sorted out / answered ... Excellent, clear and informative!”
— Eloise Wright, Marketing, GB Packaging cc
“I simply can’t wait to change my website ... A real eye-opener to e-business”
— Martin Hayward, Director, Ikonic Real Estate (Pty) Ltd
“Very informative for web / marketing people looking at boosting the overall performance of their
website.”
— Justin Gieselbach, Web Developer, MV Communications
“Great way to use your web to generate income / market your services.”
— Dina Cramer, Owner, Wellness at Work
Here’s what you’ll get:
-
Lifetime access to a fully interactive Flash presentation of the workshop - complete with live
links to all the resources you could possibly need to do business online.
-
E-mail notification of any updates to keep you abreast of the latest developments and inform
you of new resources in the ever-changing world of e-business. No monthly fees or anything
else to pay ... even if you log in daily.
-
Access to discounted professional resources and services such as books, reports,
copywriting, graphic design, website development, etc. to help improve the performance of
your business, online and off.
-
Subscription to ZA Tips - our intermittent e-newsletter, packed with information, case
studies and resources to help ensure your success. You may unsubscribe at any time.
Normal price: R 995.00 including VAT.
MTN BizAssist price: R 497.50 including VAT.
The alternative is to continue paying, month after month, year after year, for a domain and
a site that has no measurable impact on your business. The choice is yours.
To buy the online workshop:
Call our reservations helpdesk on 0860 92 0000 or email us at [email protected]
You will be required to present your MTN BizAssist voucher in order to redeem the discount.
“Very interesting and stimulating ... loads of information and ideas on how to upgrade our
own website to increase interest and sales. DO THIS BEFORE you start developing your own
website.”
— Ellen Rocher, Co-owner, Goji Health
“It gives both basic and specific information for people who are already in the know, as well as
for those who aren’t.”
— Nicci Colussi, Marketing Manager, Cape Quarter
“Do it before building a website ... before starting a marketing plan.”
— Gary Pentland-Smith, Director, Sundown Manor
“Extremely helpful, relevant, interesting and inspiring ... and so simple! It really opened my eyes
and mind to online advertising ... an entirely different view on the web.”
— Jenny Harwin, Buttonquail Nature Reserve
About the Author
Therésa Müller is the CEO of ZA Group pty ltd. She has talked or lectured on various
aspects of marketing, advertising and mass communication through organisations as diverse
as the South African Forum for Marketing Managers; Cape Town Regional Chamber of
Commerce and Industry; Charlottesville Regional Chamber of Commerce Non-Profit
Alliance (Virginia, U.S.A.); Leadership Charlottesville (Virginia, U.S.A.); Cabin Fever
University (North Carolina, U.S.A.); Virginia Economic Development Corporation (U.S.A.);
US Small Business Development Center (U.S.A.).
Ms. Müller is the author of 3 Marketing Essentials Without Which
Your Business May Not Survive. You can download a complimentary
copy of the chapter “BRANDING: How to differentiate your business
in a crowded marketplace” at: http://www.zagroup.co.za
ZA Group was founded with a firm commitment to help empower people and institutions to grow
their businesses, generate employment and create wealth for themselves and their communities.
ZA Group offers all the services traditionally associated with the marketing and advertising
industry, including strategic planning, marketing consultation, writing and graphic design for all
media. ZA Group (pty) ltd | Phone 0860 92 0000 | International calls +27 11 706 1685 | [email protected]
Postnet suite 84, Private Bag X75, Bryanston 2021, South Africa
© Copyright 2004 - 2008 | ZA Group pty ltd | All rights reserved