* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Key Terms
Neuromarketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Customer experience wikipedia , lookup
Social media marketing wikipedia , lookup
Product planning wikipedia , lookup
Marketing research wikipedia , lookup
Target audience wikipedia , lookup
Customer relationship management wikipedia , lookup
Customer satisfaction wikipedia , lookup
Affiliate marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Youth marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Customer engagement wikipedia , lookup
Marketing plan wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Internal communications wikipedia , lookup
Green marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Global marketing wikipedia , lookup
Street marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Services marketing wikipedia , lookup
cost per inquiry (CPI) The number of inquiries generated by a direct-marketing program divided by that program's cost. cost per order (CPO) The number of orders generated by a direct-marketing program divided by that program's cost. cross-selling Marketing programs aimed at customers that already purchase other products. direct mail A direct-marketing medium that involves using the postal service to deliver marketing materials. direct marketing According to the Direct Marketing Association, "An interactive system of marketing which uses one or more advertising media to affect a measurable response and/or transaction at any location." direct response advertising Advertising that asks the receiver of the message to act immediately. external lists Mailing lists purchased from a list compiler or rented from a list broker and used to help an organization cultivate new business. frequency-marketing programs Direct-marketing programs that provide concrete rewards to frequent customers. infomercial A long advertisement that looks like a talk show or a half-hour product demonstration. internal lists An organization's records of its customers, subscribers, donors, and inquirers, used to develop better relationships with current customers. mailing list A file of names and addresses that an organization might use for contacting prospective or prior customers. marcom manager A marketing-communications manager who plans an organization's overall communications program and oversees the various functional specialists inside and outside the organization to ensure that they are working together to deliver the desired message to the customer. marketing database A mailing list that also includes information collected directly from individual customers. RFM analysis An analysis of how recently and how frequently a customer is buying from an organization, and of how much that customer is spending per order and over time. telemarketing A direct-marketing medium that involves using the telephone to deliver a spoken appeal.