* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Marketing Crash Course
Bayesian inference in marketing wikipedia , lookup
Market segmentation wikipedia , lookup
Price discrimination wikipedia , lookup
Social media marketing wikipedia , lookup
Planned obsolescence wikipedia , lookup
Marketing research wikipedia , lookup
Ambush marketing wikipedia , lookup
Visual merchandising wikipedia , lookup
Dumping (pricing policy) wikipedia , lookup
Multi-level marketing wikipedia , lookup
Service parts pricing wikipedia , lookup
Marketing communications wikipedia , lookup
Viral marketing wikipedia , lookup
Perfect competition wikipedia , lookup
Digital marketing wikipedia , lookup
First-mover advantage wikipedia , lookup
Food marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Market penetration wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Product placement wikipedia , lookup
Neuromarketing wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Supermarket wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Customer satisfaction wikipedia , lookup
Product lifecycle wikipedia , lookup
Pricing strategies wikipedia , lookup
Multicultural marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Target audience wikipedia , lookup
Street marketing wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Green marketing wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Target market wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing channel wikipedia , lookup
Global marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Marketing Crash Course Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. – Developing – studying customers to determine their wants & needs. – Promotional Activities – Educate customers, create interest, desire, make a sale, create an image. – Distribution – getting the product to the consumer Marketing Concept –Understanding these needs when you make the plan, make, distribute and promote the product. Plan –Recognize the need and then you produce the product. Production – Make the product – How big, what color, price, etc. Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes? Promotion – Commercials, Magazines, BOGO, etc. Implementing the Marketing Concept 1. Identify Target Market 2. Develop a Marketing Mix Target Market: Who and where does your business/product/service want to serve. Very specific Examples: Cardinal Kroger – Students and faculty members who attend Scott County High School. Pavilion – Health conscious individuals and families who live in the Georgetown area. Gadzooks C2 Develop a Marketing Mix Product – Anything offered to a market by a business to satisfy needs (product, service, idea. – Product – Coke, Bicycle, Trampoline – Service – Barber Shop, Oil Change, Piano Lessons – Ideas – Vote for George Bush Price Actual amount of money customer pay Place – (Point of Sale) – Locations and methods used to make the product available to customers. Mall Infomercials Magazine Catalog Internet Promotion – How you will encourage purchases and increase customer satisfaction BYGO Free Free Samples Bill Boards Commercials Magazine Ads