Download International Advertising Project

International Advertising Project
Directions:
1. In pairs, you will search the internet and magazines for 2 commercials; one from the United
States and one from another country or language. The advertisements must be appropriate for
school to be included in this assignment. Include the links to all commercials/advertisements
you chose. Once you have found your commercials, you will answer the following questions for
each commercial.
Here are some good sites to use: (BUT you can find your own too)
http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html
http://www.liaawards.com/
http://www.cresta-awards.com/index2.asp
1. Compare and contrast the advertisement to ads used in the United States.
How are they similar?
How are they different?
2. Analyze the layout and organization of the Ad.
What types of images were used?
What theme was this ad – professional/informative, comical, visually appealing, etc?
3. In your opinion, is this ad going to “get the job done” for the sales dept? Why?
4. Did one commercial have more appeal to you or persuade you to buy the product?