Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Centennial Honors College Western Illinois University Undergraduate Research Day 2012 Poster Presentation Sex in Advertising Lorrie Bray Faculty Mentor: Pearlie Strother-Adams English and Journalism Sex sells. That has been the phrase for quite some time now. Using sex to sell products is a common way to appeal to people. Does using sex to sell a product take away from the product itself? Is there a time when too much sex is used or too little? And is sex effective for the product? This is something that should be looked at from an outside point of view, which is exactly what I will do. This research I choose, will explore how sex sells in advertising. I will use a content analysis method to analyze commercials and how many of them during a specific time period, had sex appeal in the commercials. I will look at CBS, NBC, ABC and FOX, as these are the prime television channels. Seeing the commercials on these channels during prime time television gives me a better look at the sexual advertisements being shown. The significance of my research is to show how sex in advertising helps and hurts in selling a product. Certainly, using sex appeal helps to sell the products but is not needed in terms of the products function or quality. Potential buyers of the products could feel there is too much sex in advertising and it takes away from the product. It is my hope this research which employs quantitative survey method, will contribute to the research in this area and add to this body of literature.