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Commercialism and Consumerism What is commercialism? Commercialism is the various forms of advertisements used to sell products. It involves persuading people to buy various things so that the economy can benefit from their purchases. Some examples of commercialism include commercials, and magazine ads. What is consumerism? the unquestioning acceptance of products, services and ideas that often benefit others yet provide one with only a residue of things that in the end, lead to financial weakness, family disharmony and a weakened nation. the act of wasting, squandering, using up or destroying materials beyond our regular needs. waste squander destroy What is marketing? Marketing involves the various techniques that are used to make products seem appealing. A good marketing campaign will convince many people to purchase a product, even if they don’t really need it. Some examples of marketing techniques are who is in the ads, the colours used, and the words used. What is a marketing frenzy? A marketing frenzy involves when a certain product is advertised to the fullest extent possible. You can feel as though you can’t get away from it. Marketing frenzies can include things such as celebrity sponsors, and advertisements in many different venues. Marketing frenzies can often result in that one item that everyone feels as though they need to have, which results in people having a very difficult time finding it. What toys, products, etc can you remember being involved in a marketing frenzy? What are a few examples of that one thing that everyone needed to have? Marketing Strategies The age/gender/appearance of people used in their commercials/ads The sounds used in their commercials The colours used in commercials or ads The lines that they give people/the things that people say