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Objectives: • • • • I will define Marketing I will define the Marketing Concept I will understand that Marketing saturates all facets of our life I will be able to differentiate between goods, services and ideas Essential Question • How knowledgeable am I as a consumer? Text Book needed today Get out note paper prior to reading Read pages 4 and 5 (to mid-second column) As you read, write down something about the reading • any words that you don’t understand • Questions you have • A quick thought (“tweet”) about what you’ve read Yes? No? How? Marketing – the process of planning, pricing, promoting, selling and distributing products to create exchanges that satisfy customers The Marketing Concept – A business striving to satisfy customers needs and wants while making a profit Products – Goods, services or ideas Goods – Tangible items that have monetary value that satisfy wants and needs Services – Intangible items that have monetary value that satisfy wants and needs Ideas – Intellectual concepts that have monetary or intrinsic value that satisfy wants and needs Quality marketing brings idea to the message for goods or services Ideas evoke (bring about) emotions Emotions “connect” customers to product Assignment: Work independently On your notes page, write down an example of each of the following. Note: We will randomly call on people to share answers 1) Good. 2) Service. 3) Idea.