Download 01-1 The Marketing Concept 1_-_marketing_concept

Objectives:
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I will define Marketing
I will define the Marketing Concept
I will understand that Marketing saturates all facets of our life
I will be able to differentiate between goods, services and ideas
Essential Question
• How knowledgeable am I as a consumer?
Text Book needed today
Get out note paper prior to reading
Read pages 4 and 5 (to mid-second column)
As you read, write down something about the reading
• any words that you don’t understand
• Questions you have
• A quick thought (“tweet”) about what you’ve read
Yes?
No?
How?
Marketing – the process of planning, pricing, promoting, selling and
distributing products to create exchanges that satisfy customers
The Marketing Concept – A business striving to satisfy customers needs
and wants while making a profit
Products – Goods, services or ideas
Goods – Tangible items that have monetary value that
satisfy wants and needs
Services – Intangible items that have monetary value
that satisfy wants and needs
Ideas – Intellectual concepts that have monetary or
intrinsic value that satisfy wants and needs
Quality marketing brings idea to the message for goods or services
Ideas evoke (bring about) emotions
Emotions “connect” customers to product
Assignment: Work independently
On your notes page, write down an example of each of the following. Note: We will
randomly call on people to share answers
1) Good.
2) Service.
3) Idea.