Download advertising - Marketing 1101

ROAD MAP
CONCLUSION
IMPORTANCE
TYPES OF
ADVERTISING
EVERYTHING
CAN BE
ADVERTISED
INTRODUCTION
INTRODUCTION
•
Advertising is a form of communication that typically attempts
to persuade potential customers to purchase or to consume
more of a particular brand of product or service
•
Flow of information is not only enough
•
1st time users of the product
•
1st time user of the Brand
•
Regular user of the Brand
•
Launch a New Brand
EVERYTHING CAN BE
ADVERTISED
7 DEADLY SINS
•
LUST- Excessive sexual desire
•
GLUTTONY- over consumption of
anything
•
GREED- Excess acquisition of wealth
•
SLOTH- Sadness
•
WRATH- uncontrolled feelings of
hatred and anger.
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PRIDE- excessive love of self
•
ENVY- Greed for general
TYPES OF
ADVERTISING
• PRINT
ADVERTISEMENT
• CELEBRITY
ADVERTISING
TYPES OF
ADVERTISING
• OUTDOOR
ADVERTISING
• COVERT
ADVERTISING
• SURROGATE
ADVERTISING
TYPES OF
ADVERTISING
• BROADCAST
• PUBLIC SERVICE
• INFOMERCIALS
IMPORTANCE
• Creating awareness
• Increase sales
• Brand identity &
Brand image
• Communicate a
change
• Increase the buzz
value
Aim of Marketing
• The aim of Marketing is to have:
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the right product or service
at the right price
at the right place
at the right time
Marketing Mix
The Marketing Mix
• Different Methods of promoting your product or
service
– Public Relations - establishing a favorable
image
– Publicity - feeding media of information that is
Of public interest (free advertisement)
– Sales Promotions
– Merchandising - point-of-sale display
The Marketing Mix
• Advertising - purpose is to inform
people how best they can satisfy
their needs and wants and how they
can benefit by buying your goods and
services.
The Marketing Mix
• What advertising can do
Principle of AIDA
A - Attention
I - Interest
D- Desire
A - Action
The Marketing Mix
• Advertising Options
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Local Press
General Press
Brochures
Catalogues/Letterbo
x drops
Direct Mail
Trade Journals
Magazines
Directories
– Yellow Pages
Directory
– Radio
– Television
– Cinema
– Telephone
– Outdoor Advertising
– Billboards
– Business Cards
– Internet
ADVERTISING VISIONING
Vision
Mission
Strategy
Goals
MARKET DEMAND
MESSAGE
MEDIA
MARKET
MOTIVATION
STRATEGIC MARKET PLANNING
MUSIC
MONEY
PRODUCT STRATEGY