Download Digital Marketing Manager

Digital Marketing Manager
The Digital Marketing Manager designs, builds, manages and maintains all websites, social media platforms,
video production and manages the digital advertising and marketing programs for Discover DeKalb
DUTIES AND RESPONSIBILITIES
 Execute a proactive digital marketing and advertising campaign
 Coordinate and oversee all digital advertising initiatives
 Determines and coordinates search engine registration and metatag placement
 Design, manage and update all the various DCVB websites including DCVB Services created sites
 Create, manage and daily update all social media sites
 Establish a videography program for DCVB
 Use tracking and digital programs to provide monthly reports
 Ensure the brand is woven into all digital marketing and communications to create brand awareness and brand
loyalty Develop and maintain budget for digital marketing and advertising
 Understand and demonstrate excellent project management skills
 Manage the Book Direct hotel, attraction, airlines and packages programs
 Establish and manage the web based travel affiliate program
 Regularly update Georgia VIC’s video programs, coupons and digital maps
 Coordinate and assist in internet advertising sales of banners, links and coupons to www.AtlantasDeKalb.com
 Load and maintain all brochures for viewing, downloading and printing
 Manage and report monthly analytics regarding website traffic
 Remains up-to-date on the latest technologies and trends, including scripting, security issues, e-commerce,
authoring tools and graphic design
SKILLS
 Strong writing and verbal skills
 Experienced in creating and maintaining multiple websites
 Designing and updating multiple social media sites
 Able to create new social media platforms as they become available
 Independent, self-starter, creative and organized
 Strong multi-tasking skills, detail oriented and proactive
 Professional, team oriented player and customer service centered
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Journalism, Public Relations, Communications or a related field; or three or more years
of progressively responsible experience; or any equivalent combination of training and experience which provides the
required knowledge, skills, and abilities.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully
perform the essential functions of this job. Reasonable accommodation, which does not create undue hardship, will be
made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee must be able to regularly stand, walk, talk, sit, and hear as well as
frequently climb, balance, reach with hand as well as the frequent use of close and distance vision, peripheral vision and
the ability to adjust and focus.
SPECIAL REQUIREMENTS
Possession of a valid Georgia Driver's License
Please submit cover letter, resume and salary expectations to: [email protected]
No phone calls please - resumes will be accepted until the position is filled
AtlantasDeKalb.com