Download RE Today Professional Services Team

Job Description
Marketing and Sales Officer
Maternity Cover – up to 12 month fixed term contract
August 2014
Introduction
The aim of this role is to maximise profits through developing and implementing marketing and
sales strategies that match our customer’s (both internal and external) requirements and promote
the breadth products, services or ideas provided by Christian Education and all its trading arms.
The purpose is to manage the marketing function in this charitable enterprise, co-ordinating the
database and marketing systems, providing the technical ground work, enthusing the staff team
and developing an integrated marketing strategy that will enable us to improve sales revenues
and expand into new products and markets
Salary:
£19,000 - £23,000
Accountability
Through the PR and Digital Communications Manager to the Chief Executive Officer
Tasks and Responsibilities
 planning and executing promotional campaigns for products and services in the educational
and church sector
 leading a regular (bi-monthly) meeting to co-ordinate marketing across the enterprise
 ensuring that staff colleagues and our markets are well informed about new products and
services
 identifying new marketing and communication channels to grow the subscription business of
REtoday magazine, International Bible Reading Association (IBRA) and the associated
National Association of RE Teachers (NATRE) membership scheme
 selling advertising in the REtoday magazine, meeting targets and managing invoicing and
placement process.
 working to support the development and implementation of fresh marketing strategies for each
annual edition of the IBRA bible reading notes Fresh From the Word (FFtW)
 working pro-actively with the Publishing Team Leader, designers and external agencies on
promotional materials
 working with the Membership Officer and Office Manager to coordinate direct mail campaigns
and monitor responses to maximise effectiveness
 identifying new marketing and communication channels to grow the subscription business of
REtoday magazine, International Bible Reading Association (IBRA) and the associated
National Association of Teachers of Religious Education (NATRE) membership scheme
 taking responsibility for specific campaigns as agreed with the CEO
 working with the client facing Schools RE Advisers to maintain and develop the reputation of
our services and extend our marketing reach
 developing promotional opportunities and ideas; taking them from conception through to
delivery.
 reporting on campaigns to ensure effective internal marketing communications.
 Writing and providing accurate and creative copy
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assisting in the development of reports and presentations; developing and maintaining
documents, electronic spreadsheets and PowerPoint presentations;
collecting and collating data, managing information with in database and/or lists; and
conducting research via the Internet, telephone and other means.
performing a variety of administrative tasks which may include using discretion when handling
highly sensitive information, drafting and proofreading correspondence, and preparing minutes
from meetings.
ensuring that key documents are of the highest quality
preparing, planning and project managing the mailings associated with our REtoday magazine
subscriptions, CE catalogue, IBRA, FFtW readers and NATRE Membership scheme
creating marketing campaigns and working with the internal team to ensure they are executed
successful
creating and developing new innovative ways to communicate our different messages to our
existing and potential customers
contributing to the annual sales and marketing plan
planning and project managing marketing events and evaluating their success
supporting the rest of the team in day to day marketing activities
Additional tasks as may be required from time to time, by the Chief Executive Officer,
consistent with the skills and competencies required for the tasks outlined above.
This job description and the allocation of particular responsibilities may be amended by agreement
from time to time.
Person Specification
Essential
2 years marketing and sales experience
Knowledge of CRM databases and reporting
Excellent communication skills – provides
clear, concise written/verbal communications
appropriate to the audience.
Excellent copywriting skills – ability to rework
information for a broader audience.
Highly organised - recording progress and
balancing work on a variety of tasks to be
undertaken in the same period
Proven project management skills – the ability
to take projects from concept to completion
Self-motivated – ability to lead on and manage
campaigns and projects with minimum of
supervision
Excellent MS Word, Outlook, PowerPoint and
Excel skills
Proven excellent customer relationship
management skills
Experience of working with databases for
marketing research, working with data and
producing reports and information to influence
business and marketing decisions.
Positive ‘can do’ attitude / Adaptable
Desirable
First degree (e.g. BA; BSc)
Marketing qualification
Results driven – strives to make a difference;
enjoys a challenge and working under
pressure to achieve the objective.
Experience of working in publishing, charities
or media
Experience in selling teaching and learning
resources to school teachers and church
people
Experience of managing direct marketing
projects
Experience of managing financial budgets
Good knowledge of multimedia and other
internet technologies
Experience of Event Management
Knowledge of Salesforce database
Clean driving license and access to own car
On occasion you will be required out of normal office hours.
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