Download MAR - National Marketing Manager

MEGT Position Description – Operations/National Marketing Manager
---------MEGT OPERATIONS
National Marketing Manager
Objectives of the Division:
The primary objective of the Marketing Department is to position MEGT as a preferred provider of
employment, training, education and workforce skills.
Objectives of the Position:
Advise the General Manager of Operations and liaise with Executive Leadership Team on strategic
marketing strategies that position MEGT as a preferred provider in a contestable market and build MEGT’s
brand position.
Provide leadership in the marketing and communication of MEGT services to internal stakeholders.
This is a significant role within the organisation that establishes and drives the brand development and
strategic marketing proposition. A key component is to drive innovative applications and cost effective
methods of delivering the marketing strategy in line with the Organisation’s goals.
Relationships:
The role is a direct report to the General Manager, Operations and has a close working relationship with
the Operational General Managers, the Executive leadership team and Brand Managers.
As an in-house, shared service, it is required to have good working relationships with staff and service
providers.
Dimension:
Division:
Employees directly supervised:
Agreed outcomes:
Operations
6-8
as per Key Performance Indicators
Selection Criteria:
Essential
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proven ability to establish and implement marketing initiatives and plans that meet the Strategy
within budget and deadlines
experience in successfully designing, planning, implementing and evaluating highly developed
integrated strategic marketing campaigns
demonstrated commitment to providing a high level of customer service consistent with
organisational values and objectives
understanding of market research design and implementation and ability to uncover key
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MEGT Position Description – Operations/National Marketing Manager
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customer insights
advanced relationship development skills amongst internal stakeholders, external stakeholders and
supporters and the ability to develop and implement community engagement strategies
highly developed public relations and presentation skills including the ability to develop and
maintain positive relationships with the media
working knowledge of the potential of technological channels such as social media for the
marketing of MEGT services
proven ability to lead a Marketing team
proven ability to establish performance plans and to manage and provide informal feedback and
formal performance reviews to ensure both team and individual objectives are achieved
demonstrated ability to achieve goals within set timeframes and within budget
advanced written and oral communication skills
attention to detail
demonstrated ability to take initiative and to be innovative
demonstrated ability to develop and implement corporate policy.
Qualifications, Skills and Attributes:
Essential
 extensive marketing experience in a high-volume medium to large service enterprise environment
 experience in designing, implementing and evaluating integrated marketing campaigns
 experience managing a media relations program
 demonstrated experience in developing and managing budgets
 senior management experience in a changing industry and organisation
 tertiary qualification/s in marketing, public relations or journalism
 proficient in MS Office Suite
 ability to interpret conceptual ideas in order to oversee the appropriate marketing solutions
 project-management skills
 ability to develop and implement innovative marketing plans in response to briefs, marketplace
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conditions and competitors
demonstrated capacity to develop and implement a marketing strategy
Desirable
 senior management experience in a large, diversified services organisation
 a comprehensive understanding and knowledge of brand management with a demonstrated
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expertise in establishing and managing a brand style guide
excellent communication and interpersonal skills along with an exceptional customer service
attitude
ability to work independently or within a small team environment
being receptive to change
ability to multi task with a high level of accuracy
experience in hiring, training, developing and supervising staff is essential.
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MEGT Position Description – Operations/National Marketing Manager
Duties and Responsibilities:
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In conjunction with the National Sales Manager and Operational General Managers, develop and
maintain marketing strategies to meet agreed company objectives and divisional requirements.
Those strategies to include brand, media and external relationships communications strategies in
order to support MEGT’s business objectives and reputation with internal and external stakeholders
(including the Board of Directors, staff, managers, government, media and the community.)
In conjunction with the National Sales Manager and Operational General Managers, develop annual
marketing plans in line with the marketing strategy that detail the year’s activity
Market company services to the correct target market with tangible outcomes and measurements.
Manage the marketing team to ensure the provision of a high level quality service to Operational
General Managers.
Develop, manage and approve the external corporate communications for the organisation in line
with media guidelines and corporate protocols.
Continually review the brand style to ensure that it meets the needs of MEGT and its customers and
has a contemporary ‘look and feel’
Manage the implementation of the MEGT brand to ensure it complies with the brand style guides
and projects the organisation’s brand values.
Manage the organisation’s online communications including website and social network media to
benefit MEGT in line with company guidelines, policies and protocols.
Manage the social media strategy that assists with cost effective marketing and execution of the
organisation’s marketing strategy, to ensure MEGT is at the forefront of competitors.
Evaluate customer research, market conditions, and competitor data and implement the marketing
plan amendments as needed.
In conjunction with the National Sales Manager and Operational General Managers, oversee all
corporate and Divisional marketing collateral and facilitate its development, production and
implementation.
Generate and manage media releases and media opportunities aimed at achieving frequent, timely
and positive media coverage across all available media.
Mitigate and manage risks of negative media and public commentary through
o the development of appropriate policies
o implementation of those policies and protocols and
o internal communication of those policies, protocols and guidelines.
Conduct market research and environmental scans in order to identify market requirements for
current and future services.
Provide high level advice to Divisional Managers in relation to
o brand management
o risks to the brand
o national campaigns and business development opportunities
o macro and micro market changes
o media affecting MEGT
o appropriate communication of issues in order to protect MEGT’s reputation.
Develop external relationships to support our brand and media coverage.
Oversee and manage accurate databases for electronic direct mail, protecting the databases in line
with legal, contractual and privacy requirements and quality control the accuracy of data to be
transmitted.
Ensure the website meets the needs of MEGT and its customers, fully utilises the opportunities
created by new technology and has a contemporary ‘look and feel’.
Manage the Marketing Department intranet site.
Develop innovative online solutions that will benefit MEGT.
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MEGT Position Description – Operations/National Marketing Manager
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Establish and manage marketing team procedures that ensure projects are delivered on time, within
budget and to a high quality.
Comply with MEGT's policies, procedures and values.
(Note: The incumbent can expect to be allocated duties not specifically mentioned in this document, but
within the capacity, qualifications and experience normally expected from persons occupying positions at
this level.)
Key Performance Indicators:
Success in this role will be measured by KPI’s and MEGT’s Performance Appraisal & Development Program
(PADP), including:
JOB SPECIFICATION
Key Result
1. Strategy and leadership
2. Operational management
3. Financial management
4. Team leadership
Area
 positioned relative to organisational
mission and environmental conditions
through proactive identification of
new strategic opportunities for
organisational transformation
Accountability
Demonstrated contribution to
Executive Team in relation to:
 strategic analysis and formulation
 risk analysis and formulation
 operational management response
 demonstrated teamwork within
the Executive Team, including
development of constructive,
collaborative relationships
 Team provides appropriate advice,
 Demonstrated internal
guidance and support in the areas of
customer satisfaction with
marketing, public relations, media and
team service delivery, including
events to line managers, other
customer service culture,
General Managers and Chief
continuous improvement and
Executive within resource targets and
service accountability.
constraints .
 All promotional materials
delivered to a high quality
standard (alignment with the
style guide and funding body
requirements with no content
errors).
 Marketing campaigns designed
as required that meet business
objectives.
 Budgetary targets met.
 KPI’s met.
 Effective financial management of
Variance to budget.
the Marketing Department.
 Effectively lead and coach the team in
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a collegiate manner.
 Ensure MEGT’s corporate goals are
met.
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 Lead the development and
implementation of the corporate
Marketing Strategy through effective
Marketing Plans.
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A cohesive Marketing team
that is engaged and focused on
delivery of strategic goals.
A high level of internal
customer satisfaction.
Corporate and marketing group
goals are met.
Annual reviews are
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MEGT Position Description – Operations/National Marketing Manager
undertaken.
5. Integrated Marketing
Strategy
 Annually develop the integrated
marketing strategy
 Design campaign plans and oversee
implementation.
Regularly monitor and evaluate the
results of campaigns
Provide campaign result reports to the
Executive and Board.
6. Customer engagement
 Implement the MEGT customer
engagement framework
 collect, analyse, trend and report on
campaign data
 Strategy document up-to-date.
 Campaigns implemented on time
and within budget.
 Results reported to the Executive
Team and Board and corrective
action taken where required.
 Community brand awareness
enhanced
 Campaign targets for the
Marketing Department achieved.
 Educate the business on effective
intake and follow up of customer
enquiries to ensure maximum
conversion of prospects.
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7. Continuous improvement
Maintain continuous personal and
professional development through
attendance at professional
development sessions, industry
discussion groups and management
courses.
 Demonstrated application of
contemporary, best practice
technical, managerial and
leadership skills.
Health, Safety and Environment (HSE) Responsibilities:
All staff are required to take reasonable care for their own health and safety and that of other personnel
who may be affected by their conduct.
Diversity:
MEGT is committed to welcoming and maintaining a diverse workforce, which will help us attract and retain
a team of talented people to better serve our clients and improve business results.
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