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Transcript
Knowledge unit 1 Marketing defined What is marketing, what it means to be a marketer Knowledge unit 2 Marketing’s Role Why marketing is important and where marketing fits in organization Knowledge unit 3 Branding What branding is, why it is important and examples of great brands Knowledge unit 4 Brand Architecture How to define a brand’s core elements Knowledge unit 5 Style Guides A simple yet highly effective tool for brand consistency Knowledge unit 6 Market Research Understanding how market research leads to better marketing decisions Knowledge unit 7 Buyer Personas How to use buyer personas to build effective marketing campaigns Knowledge unit 8 Customer Journeys How prospective customers move from awareness to purchase
