Download Advertising material with a product

Advertising
Structure
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Definition/ Function of ad
Types of advertising
Planning of advertisement
Advertising material
Advertising medium
Influence
Target group
AIDA
Definition
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Advertising has the task to make a product, a name or a brand
more popular
Convince potential customers, with the help of targeted
advertising message
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Interested design  keep it in mind
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Capture people with creative designed ad
Function of advertisement
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to give information about the product/ product group
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to make a product attractive
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to catch the confidence of the customer
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to show the benefit of the product
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to satify the available requirements
Types of advertising
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Surreptitious advertising
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Free advertising
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Disguesed form of advertising
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The promotional-character is not recognizable from the viewer/
reader
Not legal  must be recognizable by their own character
Types of advertising
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Anonymus advertising
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the sender is immediately or only gradually recognized
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this should keep the voltage
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it is often used for a new product
Types of advertising
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Subliminal advertising
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too much advertising  overstimulation
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every year it becomes more and more, so it has an influence on
the advertising
because of that, the subliminal advertising is getting more
important
Types of advertising
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Product placement
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„paid Surreptitious advertising“
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High level of awareness and a good image
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Shown in films: watches, drinks, cars, mobile phones
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Contract between producer and sponsor
Planning of advertising
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Intention:
Optimize the
communication
policy of a company
Advertising material
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Printed illustration
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Adverstisement, broshure, E-Mail, flyer, price-list, spot
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Acoustical illustration
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Announcement, radio commercial, sales conversation
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Advertising material with a product
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Window of a shop, fair, tester
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Benefits as means of advertising
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Give-aways, facilties, good service
Advertising medium
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Object or person through which the means of advertising are
brought to the target group
For example:
Billboard, Shop-window, Package, sales people, radio, tv,
internet, newspaper, cinema, buses, buildings
Influence
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Psychological tricks we do not realize
Using Celebrities in a TV Spot (VIP’s, models, actors)
So it must be great!
Proverbs like “most sold article”
or “only this month available”
push the consumer to buy
this product quickly
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Target group
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Group of people which have some matching characteristics
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Who are you potential customers  identify a target group
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Example: Product_Diapers
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Target group: Women with young childen
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Advertising message: will contain satisfied babies and happy
mothers
Where you can find
advertising in your everyday
life?
...poster
...radio
...poster
...television
spot
...online
promotion
...advertising
pillar
AIDA
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AIDA shows the process of advertising effect
4 levels, the customer has to pass
Target  Customer buys the product
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Attention, attract attention with exciting pictures and colors
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Interest, raise interest with a good word play
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Desire, create desire to buy the product
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Action, the customer act and buy the product
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AIDA
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Analysing the poster
Thank you for listening!!!