Download Job Code 021

Job Code: 155
Marketing Coordinator
Reporting to:
Regional Sales Manager
Purpose:
Assist and support the Regional Sales Manager and Field Sales
Managers and Sales Teams in respect of Digital and Emarketing
strategies and Coordinating the Leads and Database. Planning and
Managing the marketing campaigns for developments Pre-launch and
Live developments, coordinating the set up for new developments,
marketing suite, signage, brochures and all other marketing
material, Lovell App, IT for the developments.
Achieving Results

Planning, managing and delivering all marketing including emarketing campaigns for
the Region.

Taking all the New Homes Coming Soon leads, processing the data, managing the
forward interest database.
Managing the Process

Co-ordinate and assist the Regional Sales Manager and Field Sales Manager with
planning, managing and delivering the marketing Strategies and Campaigns for Coming
Soon and Live Sites.

Managing the Lovell Website, Rightmove, Zoopla and all other websites/portals on a
daily basis, ensuring accuracy.

Liaising with external companies for the management of Regional Social Media
Campaigns.

Liaising with the Sales Teams and managing external Advertising Agencies and PR
agencies and photography.

Managing and Producing all analytical reports from campaigns for Regional Sales
Manager.

Producing reports for Visitor Enquiries to ascertain the success of different marketing
tools.

Assist the Regional Sales manager and Field Sales managers with setting and working
within development marketing budgets.

Work with the Regional Sales Manager and Field Sales Manager to plan and deliver all
marketing campaigns including Kaimailers, text campaigns, email campaigns.

Managing Infinity Tracking phone system.

Assist RSM with marketing strategies for work in the “Bid Process”.

Managing Award submissions and one off sales events such as HTB Shows.

Liaising with PR agencies in terms of events.
www.lovell.co.uk
Revised 4 May 2010
Serving the Customer (Internal & External)

Answer and deal with all customer enquiries on New Sites Coming Soon (verbal, email
or website) where required in a professional manner.
Delivery Quality

Maintain/update websites.

Maintain high level of marketing material and ensure branding compliance and in line
with Lovell Policies and Procedures.
Technical Skills and Knowledge
Basic
Intermediate
Advanced
Selling skills
Administration Skills
Organisational Skills
COINS Sales workbench
Knowledge of Sales Process
Knowledge of Legal Sales proceedings
Interpersonal Skills
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Microsoft Outlook
Able to work using own initiative
Communication Skills
Professional Telephone Manner
Training Matrix
A training matrix for this role, which includes all the compulsory training which is
required, is published on the People Development site on Insite. Full course descriptions
explaining the content of these courses are also available on Insite.
www.lovell.co.uk
Revised 4 May 2010