Download Informational Materials: Advertisements

INFORMATIONAL
MATERIALS:
ADVERTISEMENTS
Essential Question:
What is advertising and what are the types of ads?
ADVERTISING:
A TOOL USED TO GET PEOPLE TO BUY
SOMETHING. GIVES PEOPLE
INFORMATION TO HELP THEM DECIDE
WHAT TO BUY.
CONSUMER:
SOMEONE WHO BUYS AND USES
PRODUCTS AND SERVICES.
1. WHO IS RESPONSIBLE FOR THE
AD?
2. WHAT IS THE AD ACTUALLY
SAYING?
3. WHAT DOES THE AD WANT YOU
TO KNOW, BUY, OR THINK?
AUDIENCE:
WHO IS THIS ADVERTISEMENT
MEANT FOR? WHAT GROUP OF
PEOPLE WOULD BE INTERESTED
IN THIS INFORMATION?
 Pictures/Images:
1)Does the advertisement have pictures or
images?
2)What are the pictures and images suggesting? Describe
them.
 Company/Group Name:
1)What company or business or group is
promoting or selling the product?
2) In other words, who is doing the
advertising?
 Slogan:
 1) What phrase or motto or

saying is used to describe

the company or product
 2) What group of words

does the company use over and over to
 catch the audience’s attention
 Product:

What thing or idea

is being

promoted or

advertised?
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
For Relief Now!
1.
People are suffering from heartburn and should use
Tums as a result.
2.
Pain relief medicine, specifically for heartburn or
indigestion
3.
Tums
4.
“For Relief Now!”
5.
People with heartburn or indigestion
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this
product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
1.
Milk is good for you or milk is good for
your health.
2.
Milk
3.
No company in particular or any company
that sells milk.
4.
“Got Milk?”
5.
People who want to drink healthy.
Parents who want their kids to be
healthy. People who like to drink milk.
1.What are the pictures/images
suggesting?
2.What is the product being
advertised?
3.What is the company or group
advertising this product?
4.Is there a slogan? If yes, what
is it?
5.Who is the audience for this
product?
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
1.
___
2.
__
3.
_______
4.
______
5.
_______
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?
1.
___
2.
__
3.
_______
4.
______
5.
_______
1. What are the pictures/images suggesting?
2. What is the product being advertised?
3. What is the company or group advertising this product?
4. Is there a slogan? If yes, what is it?
5. Who is the audience for this product?