Download Project: Investigate Advertising Slogans

Name ______________________________________________ Date Due __________________ Class______________
CHAPTER 2
Project: Investigate Advertising Slogans
Objective
Explore logical reasoning as it applies to advertising slogans.
Materials
Internet, newspapers, magazines, radio, or television
Investigation
In this project, you will investigate the logic behind advertising slogans. For example,
what does the slogan, “Mentos: The Freshmaker” mean? Does it mean that if you do not
use Mentos mints, you will not have fresh breath? Does it mean that good breath will make
you cool or smart? What would the advertisers like you to think?
To analyze the logic of the slogan, first write the slogan in if-then form. Also examine
the inverse, converse, and contrapositive forms to help you reach conclusions about
the product slogan.
Conditional:
If you use Mentos, then you will have fresh breath.
Inverse:
If you do not use Mentos, then you will not have fresh breath.
Converse:
If you have fresh breath, then you use Mentos
Contrapositive:
If you do not have fresh breath, then you do not use Mentos
The advertiser is hoping that you will accept the truth of their slogan and all of the
conditionals associated with it.
Requirements
Use a variety of media sources to investigate the advertising slogans for three different
products. Analyze the logic of each slogan and identify the impact the slogan has on
you or your family members.
1. Write each slogan in its original form. Identify the source it came from and include
pictures or video links when possible.
2. Write each slogan as a conditional statement in if-then form.
3. Write the inverse, converse, and contrapositive of each statement.
4. What do you think about each slogan after examining all of its forms? Is it a
realistic slogan? Can you suggest a way to improve the slogan to make it more
appealing or more realistic?
5. Tell how you or someone in your family is affected by the slogan. Does it catch
your interest? Would you buy the product based only on the slogan? Explain.
Overall
Reflection
Write a report containing the information outlined above for each slogan. Include a
cut-out, copy, or your own drawing of each advertisement. Describe what you learned
about the use of logic in the advertising slogans you selected.
SAMPLE: One Slogan
1.
Original Slogan: Skittles. Taste the rainbow. Source: www.skittles.com
2. If you are eating Skittles, then you are tasting the rainbow.
3. a) Inverse: If you are not eating Skittles, then you are not tasting the rainbow.
b) Converse: If you are tasting the rainbow, then you are eating Skittles.
c) Contrapositive: If you are not tasting the rainbow, then you are not eating Skittles.
4. The slogan is catchy and does a good job of making me imagine that I am eating many flavors
when I am eating Skittles. It is not necessarily realistic however, since you cannot “taste” a
rainbow. I think that the slogan is effective since the idea of many colors, which is evoked by the
rainbow, is a good strategy for marketing candy with many different flavors. To make the slogan
more effective, perhaps they could change the background to include more clouds and arch the
colors so that it better resembles a rainbow.
5. I am very affected by this slogan because I enjoy candy! This slogan would catch my interest
because I would be interested to know what flavors were included in my “tasting of the
rainbow”. This slogan would probably not be effective for my parents because it makes you
think of candy and my parents like me to eat healthy. I would buy this product based on its
slogan.
Remember, you must analyze at minimum3 slogans*. Include pictures, cutouts or links when appropriate. All
sources should be listed (even if the source is a television commercial – state that!). You must also complete a
reflection describing what you learned about the use of logic in the advertising slogans you selected.
Have fun and be creative!
Name ______________________________________________ Date Due __________________ Class______________
Partner/Group Members ____________________________________________________________________________
Project Rubric
Group vs.
Individual
If you would like, you may work with a partner or a group of no more than 4 people. For each extra
person in your group, you must analyze 1 additional slogan. So, a partner group will analyze 4
slogans, while a group of 4 must analyze 6 slogans. Additionally, partners/groups must use one of
the submission formats marked with a * below and each person must complete their own
reflection.
/10
/10
/10
/10
Organization/Submission: 10 points
Projects must be submitted in one of the following ways. If you have another idea, please email
Mrs. Truskin!
Neatly handwritten or typed and stapled/bound together.
*Poster
*PowerPoint presentation
*Original Video
*Google Document or Google slides
*Prezi
3 Slogan Analyses: 30 points (10 points each slogan)
10 The student selects and writes three advertising slogans as conditional
statements. The inverses, converses, and contrapositives are written correctly.
Media sources are sufficiently identified. The student thoroughly analyzes the
logic, makes insightful suggestions for improvement, and describes the impact
on the student or the student’s family.
8-9 The student selects and writes three advertising slogans as conditional
statements. Most of the inverses, converses, and contrapositives are written
correctly. Media sources are identified. For each slogan, the student may have
done some part incorrectly, such as analyzing the logic, making suggestions for
improvement, or describing the impact on the student or the student’s family.
5-7 The student selects and writes at least two advertising slogans as conditional
statements. The student writes the inverses, converses, and contrapositives of
each conditional statement, but there are some errors. The media source of
each slogan might not be identified. For each slogan, the student has done some
part incorrectly.
0 The student selects and writes one or two advertising slogans as conditional
statements. The student attempts to write the inverse, converse, and
contrapositive of each conditional statement. The media source of each slogan
is not identified correctly or may be missing.
/10
Reflection: 10 points
10 The student writes an excellent general summary about the use of logic in advertising
and uses specifics from their project to support their opinion.
8-9 The general summary about the use of logic in advertising includes all required
components but may not be as clear and thorough as possible.
Total
__/50
5-7 The general summary about the use of logic in advertising is missing specific examples,
is unclear, or does not fully address how logic is used in marketing.
0 Reflection is missing.