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What is a Slogan? A slogan is a memorable phrase. Advertising slogans are usually short. They are claimed to be the most effective means of drawing attention to the product. Effective Slogans Makes a simple, direct, concise and crisp statement is often witty Creates a personality of it’s own gives a credible impression of a brand or product makes the consumer feel "good" makes the consumer feel a desire or need is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by a jingle or picture. Where do I know that Slogan from? Gimme a break Taste the rainbow Double your pleasure, double your fun Mm! Mm! Good! Just do it Because I’m worth it Betcha can’t eat just one … Let your fingers do the walking You Should Go Save Money. Live Better I’m lovin it! It’s waaaaaay better than fast food. Go ahead, Get dirty Yup, Your Covered Embraces the Goddess in You Worth Switching Super-Markets for