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Transcript
What is a Slogan?
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A slogan is a memorable phrase.
Advertising slogans are usually short. They are
claimed to be the most effective means of
drawing attention to the product.
Effective Slogans
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Makes a simple, direct, concise and crisp statement
is often witty
Creates a personality of it’s own
gives a credible impression of a brand or product
makes the consumer feel "good"
makes the consumer feel a desire or need
is hard to forget - it adheres to one's memory (whether
one likes it or not), especially if it is accompanied by a
jingle or picture.
Where do I know that
Slogan from?
Gimme a break
Taste the rainbow
Double your pleasure,
double your fun
Mm! Mm! Good!
Just do it
Because I’m worth it
Betcha can’t eat just one …
Let your fingers do the walking
You Should Go
Save Money. Live Better
I’m lovin it!
It’s waaaaaay better than fast food.
Go ahead, Get dirty
Yup, Your Covered
Embraces the Goddess in You
Worth Switching Super-Markets for