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PATRICK WRENN
2800 #3 Hall St  Dallas, TX 75204  214 965.9067  [email protected]
SENIOR MARKETING EXECUTIVE
Retail, Consumer Products
PROFILE
Successful 20 years of progressive and effective marketing management and development in a multi-channel
environment. A self-starter whose skills sets lie in analyzing, engineering, and implementing effective market
based solutions. Ten years of marketing finance, developing a multi-channel coop program, which impacted
supplier funding, providing added marketing to effect a successful organization turn around.
SUMMARY OF KEY STRENGTHS
Analytical
Interactive Support
Strategic Thinker
Directional Thinker
Project Manager
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Creative Thinker
Organizational Management
Collaborative/Team Player
Leader/Initiator
Trouble Shooter
CAREER HIGHLIGHTS AND ACHIEVEMENTS
Delivered $250 to $350M in additional annual marketing dollars
Prevented potential annual losses between $100 to $200M in supplier marketing dollars
Reduced staffing of area by 25% resulting in an annualized $100,000 savings
Surpassed annualized collection budgets of $250 to $350M
Reflected an average increase of 8 to 10% in sales
Achieved annual sales increase of 10% with 54% margins
Achieved a product re-launch which effected line to come in at #4 in company’s top 10 annual producers
Engineered a cost savings of 5% while not reducing preprint or direct mail exposure
Achieved an 8% increase in marketing pages and a 10 million savings in production costs
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS
J.C. Penney
Dallas, TX
National Marketing Manager B2B Loyalty Program (1995 – 2007)
 Managed the development, implementation, and analysis of marketing plans, programs, strategies, and
activities to support a vendor to retailer loyalty program. Met expectations required to develop a truly
innovative loyalty programs, utilizing loyalty marketing best practices with annual collections of $350.
 Implemented organizational program positioning, program strategies, financial analysis and budgets, which
insured lift, retention and profit mix affecting an annual rate increase of 15% to 25% in funding collections.
 Built Business Case for Implementation, Investment required estimated payback, break-even point, go/no
Go decision. Controlled and insured programs met /exceeded annual budgets of $350 to $400M.
 Developed Action Plan for Implementation, internal and external associates benefit from this
implementation, training, participation/enthusiasm, monitoring both current & potential benefits.
 Developed research plans to identify key program elements, test to insure programs were successfully
delivered.
 Developed on line actionable Technology Assessment database to control, access, and analysis statistical
data. Provided supplier with on request results of their expenditures, marketing allocations in relations to
JCPenney’s purchases of their product.
J.C. Penney
Plano, TX
Marketing & Visual Communication Manager (1991 – 1995)
 Engineered and led marketing strategies and programs representing first $1B in annual sales for Women’s
apparel, accessories and fine jewelry based on current business objectives, customer segment and
research data.
 Collaborated and coached merchandising and advertising strategies to key associates.
 Coordinated & aligned marketing plans with organizations brand and entity strategies.
 Managed marketing budgets, in terms of annual plan and individual project expenditures.
 Reviewed, interpreted and communicated consumer and merchandise data / trends into a relevant annual
marketing program strategy.
 Evaluated and analyzed project results related to annual sales
J.C. Penney
Plano, TX
Sales Marketing & Media Plans Manager (Home Division) (1990 – 1991)
 Engineered annual marketing program strategies and budget to support annual sales in excess of $1B for
soft and hard home entities.
 Provided direction in marketing strategies and programs by merchandise entity and customer segment.
Developed re-launch of a private label towel, reflecting 12% sales & 5% margin growth.
 Collaborated and coached merchants, key marketing / regional managers and vendors to ensure an
integrated approach to marketing program.
 Communicated strategies to other stakeholders.
 Coordinated & aligned entity marketing plans with brand strategy and entity promotional plans.
 Successfully provided direction to the creative ad agency
 Analyzed program results and recommend strategy updates
J.C.Penney
Plano, TX
1983 - 1990
Sales Plan & Media Advertising Project Manager (1983 – 1990)
 Responsible for creation of marketing plans, entity events and advertising related to newspaper marketing
strategies.
 Engineered, communicated and executed annual $25 - $50M newspaper marketing plans and budgets.
 Led, collaborated, and coached merchandise, regional, creative, and marketing managers to meet
organizational and competitive direction / plans for annual $300M sales program.
 Analyzed sales and marketing results to ensure sales objectives were met.
 Oversaw execution of marketing plans in terms of sales promotions, advertising & production.
 Actively led & collaborated with cross-functional associates, including merchandise, marketing, advertising,
and production to insure program met organizations promotional & sales objectives.
 Analyzed program results and collaborated with key marketing and merchandise associates in presenting
recommendations for strategy updates.
EDUCATION
Bachelors Degree - Education - Queens College City University of New York - Flushing, New York, NY