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MARKETING MAJOR'S GUIDE
TO MARKETING AT TEMPLE
Prepared by:
Faculty, Marketing Department
School of Business and Management
Temple University
TEMPLE UNIVERSITY
A Commonwealth University
School of Business and Management
Department Chair, MSCM
Dr. Michael F Smith
3
Alter Hall Fifth Floor
Philadelphia, PA 19122
(215) 204-1682
The faculty of the Marketing Department would like to take this
opportunity to thank you for providing us with the opportunity to serve you.
We have put together this handbook to provide information for student
concerning departmental policy, course offerings and career opportunities,
along with several other points of interest as they apply to your experiences
as a Marketing major at Temple.
Furthermore, we have developed a departmental home page that will provide
you with information for research projects, course syllabi, job and internship
opportunities and several other points of interest. Our address can be found
here: Marketing Major Booklet Updated.doc
As faculty members, our mission is to provide a challenging and
rewarding educational experience for our students. If you have any questions
or criticisms concerning your experiences with us at Temple, please do not
hesitate to speak to one of us.
Wishing you the best,
Dr. Michael F. Smith
Chairman, Department of Marketing and Supply Chain Management
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TABLE OF CONTENTS
SUBJECT
Selected Marketing Career Paths and
Recommended Course Sequences
Undergraduate
Graduate
Selected Marketing Department and
School Of Business and Management
Policies
Incompletes
Change of Grade
Posting of Grades
Independent Study
PAGE
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4
5
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5
5
6
Internship/CO-OP Programs
Listservs and E-mail
8
9
Marketing Careers and Planning
Marketing Communications
Product Management
New Product Planning and Development
Consumer Sales and Sales Management
Industrial Selling and Industrial Sales
Management, Business to Business Selling
Direct Marketing
Marketing Research (Qualitative)
Marketing Research & Marketing Information Systems
Retailing Management
Physical Distribution Management
Service Marketing
Nonprofit Organizations
International Marketing
Government Agencies
Marketing Operations Research/Systems Analysis
Marketing Controller
Marketing Analysis and Planning
Selected Outside Sources for Papers and Projects
Awards and Scholarships
Student Organization (American Marketing Association)
Faculty Profiles
Staff Profiles
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UNDERGRADUATE MARKETING PREREQUISITES
Marketing 2101 (0081) or Honors 2901 (0091) is a prerequisite for all other
undergraduate marketing courses.
Major Courses:

MKTG 2101 Marketing Management (Or MKTG 2901 Marketing Management –
Honors) *

MKTG 3596 Consumer and Buyer Behavior (Writing Intensive) *

MKTG 3511 Marketing Research *

MKTG 3553 International Marketing*

MKTG 4596 Marketing Strategy Planning
Marketing majors must also take three Marketing electives. These include:

MKTG 3501 Advertising

MKTG 3502 Database Marketing Management

MKTG 3503 Promotion Management

MKTG 3504 Sales and Sales Management

MKTG 3505 Entrepreneurship Marketing

MKTG 3506 Retail Administration *

MKTG 3507 Direct Marketing *

MKTG 3508 Strategic Applications of Technology in Marketing

MKTG 3509 Quantitative Methods in Marketing
(*Beginning in spring 2009, students wishing to take Marketing 3511, 3553, and 3596 will
be required to earn a grade of C or higher in Marketing 2101/2901 to be eligible. Marketing
majors will need to earn a C grade in Marketing 3511, 3553, and 3596 to be eligible to
register for Marketing 4596 (or 4501 for new admitted 2008 freshmen), as well as a 2.0
major and overall GPA in order to graduate.)
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GRADUATE MARKETING PREREQUISITES
M.B.A. in Marketing
The Fox School is developing several options to include Professional, Full-Time, Executive,
Global and Online initiatives. The school is currently making significant modifications to
our graduate programs. Students and prospective students are directed to the Fox website
to get the latest information on these initiatives.
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SELECTED MARKETING DEPARTMENT AND SCHOOL OF BUSINESS AND
MANAGEMENT POLICIES
This section identifies and explains the rationale behind some of the policies which
may have a significant impact on student academic performance.
Grade Requirements
Beginning in spring 2009, students wishing to take Marketing 3511, 3553, and
3596 will be required to earn a grade of C or higher in Marketing 2101/2901 to be
eligible.
Marketing majors will need to earn a C grade in Marketing 3511, 3553, and 3596 to
be eligible to register for Marketing 4596 (or 4501 for new admitted 2008
freshmen), as well as a 2.0 major and overall GPA in order to graduate.
Certain Marketing Electives (Marketing 3502, 3506, 3507, MKTG 3581) also
require a course grade of “C” to count as marketing electives.
Incompletes
According to Fox School policy:
"An instructor will file an 'I' (Incomplete) only if a student has completed the
majority of the work of the course at a passing level, but cannot complete the
course for reasons beyond the student's control."
"The notation of 'I' may be given by the instructor when a student has not
completed the work of a course by the time grades must be turned in, but has made
a written contract with the instructor. The contract must specify the nature of the
work to be completed, the means by which the final grade will be determined, and
the grade to be received if the work is not completed by a specified date."
Change of Grade
According to Fox School policy:
"Under no circumstances should a grade be changed by accepting additional work
from the student or allowing the student to retake exams after the final examination
period in order to raise the overall grade. Any exception to this policy requires the
approval of the Academic Associate Dean. Additional work can be accepted before
the final exam as long as this option is available to all students."
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Internship/Co-op opportunities
Today, many organizations recruit employees from co-op and internship programs
that they sponsor. The Marketing Department and Temple University offer a variety
of opportunities for students to participate in these programs. Marketing students
are strongly encouraged to work with both CSPD and the American Marketing
Association on identification of internship opportunities.
Students who participate in Internships and Co-op programs are able to get valuable
business experience that may significantly enhance their resumes.
For some internship opportunities, sponsoring organizations pay students for their
time (typically $8 to $15 per hour with the number of hours to be worked-out with
the company) while other organizations offer students the opportunity to gain
experience without compensation.
Generally speaking, Internship Programs do not have an academic component;
students participate in internships to build their skills and network.
Co-op Programs do have an academic component. To receive academic credit for a
co-op the student must apply and be accepted by the department co-op coordinator
(see below).
For further information see Dr. James Hunt ([email protected] or 215-204-1620) on
the Main Campus or Mr. Harry Shrank ([email protected] or 215-283-1410) at
the Ambler Campus.
Credit for Co-ops (MKTG 3581) is provided as an option to students who wish to
leverage experiences in their internship for a deeper understanding of applied
Marketing. The opportunity is ONLY available to marketing majors and serves as an
upper level elective.
The Co-op option is only available to those students who have demonstrated above
average academic performance in the classroom. Students may not use a Co-op as a
substitute for required (Marketing 2101, 3511, 3553, and 3596) courses in
Marketing. The requirements for Co-op credit are:
1.
2.
3.
The student must have a GPA of at least 3.0 at the time of application for the
internship course.
The student is responsible for obtaining a legitimate internship on their own
(please coordinate with CSPD for more information). Marketing Faculty will
require proof of the legitimacy of the internship as it relates to marketing as
part of the application process.
The student must submit a formal, written request for the internship to the
course coordinator (Dr James Hunt at the Main Campus, Mr Harry Shrank at
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4.
a.
b.
c.
d.
e.
4.
Ambler Campus). The request must include evidence of GPA, Completion of
Lower Division CORE and Marketing Core (MKTG 2101, 3511, and 3596),
Proof of internship (offer letter), detailed Job Description, and finally, a
statement of “thesis” which will guide the internship course process.
Once the faculty member agrees to sponsor the student, a contract will be
written and signed (by both parties) stipulating the exact nature of the
requirements for completion of the internship. At a minimum, the contract
will identify:
The frequency, form, and content of communications; generally students will
be required to meet face-to-face with the faculty advisor but may also be
required to maintain and submit reflective journals as part of the evidence of
learning through the internship.
The number of credit hours to be granted upon completion of the co-op
experience (maximum 3 credits). Note, students may only take the course
once.
The period of time over which the student must complete the co-op; this
should specify the duration of the internship and the milestones for the Coop credit.
The Co-Op experience Final Report process (i.e., literature review, primary
research study, field study, etc.).
The Co-Op experience course outcome (i.e., report, presentation, business
plan, etc.).
The student must have completed at least three marketing courses
with a B or better in each course to be eligible for the Co-Op Experience.
Independent Study
An independent study (MKTG 3582) is provided as an option to students who wish
to explore a well defined area within Marketing in greater depth. The independent
study option will only be granted to those students who have demonstrated above
average academic performance in the classroom.
Students may not use an independent study as a substitute for required (Marketing
2101, 3511, 3553, and 3596) courses in Marketing. The independent Study course
may only be used as Marketing Elective. Requirements for independent study are:
Undergraduate
1.
The student must have a GPA of at least 3.0 at the time of application for
independent study and have completed the Marketing intermediate Core
(MKTG 2101, 3511, 3553, and 3596).
2.
The student is responsible for finding a faculty member to sponsor the
independent study. Students should come prepared to faculty with a thesis
proposal for the study. It is suggested that students interested in the
independent study LEARN about the Marketing Faculty and their research
interests and seek to match their research to the interests of faculty for a
richer learning opportunity.
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3.
Once the faculty member agrees to sponsor the student, a contract must be
written and signed (by both parties) stipulating the exact nature of the
requirements for completion of the independent study. At a minimum, the
contract should identify:
f. The number of credit hours to be granted upon completion of the
independent study (maximum credits is 6)
g. The period of time over which the student must complete the independent
study.
h. The independent study process (i.e., literature review, primary research
study, field study, etc.).
i. The independent study outcome (i.e., report, presentation, business plan,
etc.).
4.
The student must have completed at least three marketing courses
with a B or better in each course to be eligible for independent study.
Graduate
Graduate independent study requirements are the same as those for
undergraduates except for the following provision:
1.
The student must have completed at least two marketing courses with a B+
or better in each course to be eligible for independent study.
The independent study contract must be presented to and approved by the
department chairman. Any exceptions to the above guidelines must be approved by
the chairman.
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DEPARTMENTAL LISTSERV
Introduction
As technology continues to evolve, it is becoming more and more important that you
familiarize yourself with how to plug into the information highway. The ability to
communicate with others electronically is necessary regardless of your major. Today,
computer literacy is just as important as skills in reading, writing and arithmetic. To help
you develop these skills, we have arranged for access to Temple’s E mail system. In the
context of E-mail, you will be able to do the following:
1.
2.
3.
Send messages or documents to a specific person in your classes or send a
message to all Marketing majors and Marketing professors.
Send messages to me concerning any questions that you may have
about grading, assignments, attendance, class material, etc.
Receive announcements concerning departmental policy, internships and
CO-OP opportunities and employment announcements, etc.
WHAT IS IT LIKE TO BE IN THE MARKETING WORLD?
Where Are Marketers Found?
A customer orientation is a feature of growing, dynamic and successful companies.
Companies imbued with this orientation tend to also be companies which are systematic
and effective in training, evaluating, and advancing promising marketing executives. The
training period may involve the graduate in a number of critical areas, such as sales,
advertising, public relations, and research. Also, the graduate may well get involved in
some of the newer interfaces between marketing such as computers, statistics,
accounting, or operations management. These are strong areas and any exposure to
these types of information and techniques should be sought aggressively by the marketing
graduate.
In a sense, marketing provides a very short route to real management responsibility
and authority. The traditional marketing route of coming up through the sales force to
district sales management, then on to national sales management, and finally into top
marketing management is being short-circuited by the marketing specialists who join the
company's marketing department directly. Whether the graduate specializes in brand or
product management or is a specialist in research, advertising, and sales, today's marketing
graduate is likely to move right into spheres of influence fast. The most successful
marketing graduate will be the one who develops a good quantitative background and a
strong specialty in one of the functional fields such as research, or advertising. At the same
time the graduate should obtain a good knowledge of the operations of other functional
and staff areas. Knowledge or training of the functional areas of marketing is of value
whether the marketing graduate is in a service operations field, such as an advertising
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agency, or marketing consulting or research firm, or with a manufacturing management
group.
Salary
Today's marketing graduate commends a salary significantly higher than those of
the recent past. Marketing management salaries within today's marketing oriented
consumer and industrial goods companies are among the highest in the company. This is
particularly true of the general marketing management executive rather than the specialist.
The specialists' salaries tend to level out somewhat below those that can be achieved by
general marketing executives such as product or brand managers or marketing directors.
Salary ranges from $18,000 for a beginner (trainee) to $35,000 can be found. Earnings of
$30,000 to $70,000 for a graduate person in a large company are not unusual. Senior
marketing executives at the Vice President level usually earn $125,000 and upwards.
Promotion
The criteria for promotion are many and not greatly different from those in other
areas. At the outset, promotions will come through a demonstration of ability to get along
with one's co-workers, ability and interest in performing the job well, and a dedication to
getting the job done without too much regard for the hours or the effort involved. Later,
promotions tend to be somewhat more related to criteria such as: (1) the expansion of the
company and the related expansion of the need for management executives; (2)
demonstrated ability to take on and manage greater responsibility and authority; and (3)
the presence within the structure of a capable replacement for the marketing executive to
be promoted. This is particularly true in specialties such as marketing research or
marketing information management.
Creativity and Challenge
The marketing revolution is in full swing. This is occurring largely because the
problem of producing quality products is no longer the only focus of management. The
problem is to find or create the market for these goods. It is for this reason that the
marketing challenge exists in management today.
To a large extent, the nature of the creative opportunity and challenge to the
marketing graduate is a function of the openness and drive of top management of the
company one joins. There are still companies where creativity and the resulting challenge
are stifled. It is important for the marketing graduate to come to an objective decision
about whether or not the company which one wishes to join is truly open to the rapidly
changing technology of marketing and marketing management. For those companies
where there is an open and questioning environment, the rewards to the marketing
graduate who makes the effort and has the tools to respond will be substantial.
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MARKETING CAREERS
Today, many employers are relying on internships and CO-OP programs as a source
for potential employees. If you are interested in these programs, see Dr. James Hunt
([email protected] or 215-204-1620) on the Main Campus or Mr. Harry Shrank
([email protected] or 215-283-1410) at the Ambler Campus. Below, we have outlined
potential career paths in Marketing along with suggested course programs to prepare you
for these careers. Preceding this section, diagrams are presented for your convenience
which indicates recommended course sequences for selected areas of concentration. If you
have any questions, do not hesitate to contact a faculty member. Furthermore, the
American Marketing Association provides its members with the latest information on
careers in Marketing (refer to TU AMA’s award-winning website for information on how to
join the American Marketing Association: http://www.temple-ama.org/content/).
MARKETING COMMUNICATIONS (ADVERTISING, SALES PROMOTION MANAGEMENT,
PUBLIC RELATIONS)
Description
Careers in advertising are not limited to writers and artists. Instead, advertising is
an important business enterprise that requires a combination of planning, fact gathering,
and creativity, and that involves all phases of marketing. Although compensation for
advertising men and women generally is comparable to that of other business executives,
opportunities for rapid advancement in advertising usually are greater than in other fields
because of less emphasis on age or length of employment and more on creativity. While
advertising deals with external communications, other assignments handled by marketing
specialists include communications on packages, warranty cards, etc. These reports call for
good marketing technique as well as writing skills.
Sales promotion and publicity and catalog selling are growing areas in marketing
communications. The kinds of creativity and challenges called for in the above areas are
probably unparalleled.
Students should have a thorough grounding in a marketing and also a knowledge of
English, psychology, and related communications and behavioral science fields depending
upon which aspect of the field in which they may have a specified interest. Other courses in
the School of Communications are also advised.
Career Opportunities
Advertising agencies:
Media department; Research department; Creative department; Account
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work
Large corporations:
Advertising department; Brand or
product management
Media:
Magazine, Newspaper, Radio, or
Television selling
Management consulting:
Both large and small corporations
Marketing research:
Both large and small corporations
PRODUCT MANAGEMENT
Description
Under this system of organization, each brand or product within a company is
operated as a separate business with each standing on its own merits among its
competition, for example, managing the "Ivory" or "Pringles" brands at Proctor and
Gamble. This brand independence enables the company to market vigorously a number of
different products--some competitive with others in the same company.
Each brand or product group plans, develops, and directs the consumer marketing
effort for its product. Except for top corporate management, the members of the brand
group are the only people in a company who deal with all aspects of the brand or products
business. They are concerned with basic product research and development, packaging,
manufacturing, sales and distribution, advertising, promotion, market research, and
business analysis and forecasting and long range planning for the brand or product.
In brand or product management, the graduate can expect early responsibility
which should enable the graduate to learn quickly and to demonstrate ability by
contributing to the operation of his brand from the very outset of ones career.
Career Opportunities
Industrial Goods Companies:
Brand and Product Managers
Consumer Goods Companies:
Brand Management. Examples of these companies
Lever Brothers, Proctor & Gamble, General Foods.
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NEW PRODUCT PLANNING AND VENTURE MANAGEMENT
Description
The planning and implementation of new products and services is one of the major
problems facing modern management. Millions of dollars are spend annually by large and
small organizations to launch new products and services. Many of these fail due to poor
planning. Persons who specialize in new product planning can find opportunities in the
marketing of consumer products, consumer services, hospital, banking and medical
services. Persons involved in new product planning develop skills in understanding
marketing research, sales forecasting, financial analysis and promotional planning. In
addition, persons working in new product planning develop a sense of "change" and the
"future" needed to plan successful new products.
Career Opportunities
Consumer Industries
Advertising Agencies
Public Agencies
Medical Agencies
Retailing Management
CONSUMER SALES AND SALES MANAGEMENT
Description
Sales personnel deal with the market, directly and personally. Through them
marketing becomes concrete and humanly meaningful. Other marketing people seldom see
the customers they influence. The people dealt with cover a wide range in both the
employing and the client organization in the complex effort to understand client needs, and
to help shape the liaison activity to meet those needs.
Career Opportunities
Profit and nonprofit organizations
Product
Service organizations
Financial
Insurance
Consulting
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INDUSTRIAL SELLING AND INDUSTRIAL SALES MANAGEMENT
BUSINESS TO BUSINESS SELLING
Description
Industrial marketing performs a special liaison role linking technology and company
needs. Processors and distributors of consumer goods are supported by industrial firms
who develop and supply products, services, processes, and other knowledge for use by
consumer companies in satisfying consumer needs.
Personal relations are especially important and may extend over long periods of
time. Understanding the psychology of particular people who constitute a special cluster in
the realm of a specific industry is especially important in dealing with customers and
suppliers as well as in-company personnel. In most industrial settings, in contrast to
consumer settings, there appears to be a different type of social system, perhaps more
stable, cohesive, and personal.
Industrial marketing deals with both stock and specifications items. Even in the
case of stock items the seller may be concerned with application and installation. Much
more complex is the sales of a product/service which requires working with the
professionals in the buyer's organization from the design stage clear through to installation
and operation of the product as an integral part of the purchaser's system.
Career Opportunities
Large manufacturing companies
Systems sales, Selling,
Sales engineering
Research, Communication distribution of
dealer support
Large service companies
Sales, Product/Marketing management
DIRECT MARKETING
Direct Marketing is a particular phase of marketing that is uniquely different in that
it encompasses the disciplines of advertising, marketing to consumers and business
directly to effect a measurable response from the used media. The industry is a multibillion dollar one. Few Universities offer a discipline in Direct Marketing with the result
that companies are in dire need of trained practitioners.
Career Opportunities:
Major companies like Sears, Penney's, American Express, Catalog companies
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MARKETING RESEARCH (QUALITATIVE)
One main group of people working in marketing research are from the behavioral
disciplines acting as field specialists gathering data from the field. This approach is usually
interrelated with other types of marketing research and requires knowledge of diverse
methods and concepts reflecting a behavioral science point of view in derivation and
application.
Career Opportunities
Research organizations and research units within the other organizations.
They are also involved in conducting focus group sessions and qualitatively
interpreting them.
MARKETING RESEARCH (TRADITIONAL ORIENTATION) & MARKETING
INFORMATION SYSTEMS
Description
Individuals employed in the field of marketing research are involved with the
collection of data from primary sources, usually employing a questionnaire applied during
a field survey using a personal interview, a telephone interview, or a self-administered mail
questionnaire. The marketing researcher may be involved with the decision maker in
formulating the problem and identifying the information required by the decision making
for resolving the problem. He or she will generally be involved with designing the research
project, including the questionnaire to be used and the sample to be taken. Additionally,
the market researcher will be concerned with data tabulation, analysis, report preparation,
and presentation of findings to management. Good training in the behavioral sciences,
statistics, computer sciences and marketing is required if one is to be a good marketing
researcher.
Career Opportunities
Institutions
Manufacturers
Retailers
Wholesalers
Trade and Industry Associates
Governmental and other Public Agencies
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RETAILING MANAGEMENT
Description
Companies involved in retailing afford the graduate an early opportunity to use ones
professional knowledge to improve company profits through the maintenance of
appropriate assortments of goods and services in locations easily accessible to customers.
The marked growth of general merchandisers, such as department stores, discount houses,
chain and "warehouse-showroom" stores, has brought about greater emphasis on
"professional training" as part of the preparation for a career in retailing.
Career Opportunities
Merchandise Management:
Progression from assistant buyer to buyer to
merchandise division manager.
Store Management:
Assistant department (sales) manager to
department manager to store manager.
Formal training programs:
In larger chains and department stores like
Sears, the Jewel companies, the May
Company, Dayton's and numerous Federated
Department Stores.
PHYSICAL DISTRIBUTION MANAGEMENT, LOGISTICS, AND PACKAGING
Description
Efficient packaging and movements of goods to people is a very important aspect of
marketing. Several new technological developments in the area of packaging and
transportation have made this one of the most dynamic areas of marketing. In this area the
marketing specialist can expect jobs in various areas of distribution planning, freight,
warehousing, inventory, packaging and customer service.
Career Opportunities
All large and small
Companies:
Packaging and physical distribution
(Warehousing, Inventory Control)
Specialized jobs:
For transportation companies, airlines,
air transportation, rail, sea and truck
transportation.
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SERVICE MARKETING
Excellent opportunities are available in a variety of services such as banks,
insurance companies, and hotels.
Career Opportunities
Finance
Banking
Insurance
MARKETING JOBS IN NONPROFIT ORGANIZATIONS
Description
Marketing has become a subject of growing interest to a number of nonprofit
organizations. These organizations have been facing complex problems. Concepts and
tools which have been used effectively by marketing managers to manage products and
services in companies are now being used to solve problems and market the products and
services of nonprofit organizations.
Career Opportunities
Marketing Specialists:
(To stimulate demand
or attract new customers)
INTERNATIONAL MARKETING
In areas like museums, churches,
symphonies, blood banks, hospitals,
educational institutions, fund raising
organizations, sports organizations.
Description
Job opportunities in International Marketing will initially be the export/import field.
Graduates in international business with a major in marketing will be asked to evaluate
potential foreign markets and customers, prepare pricing quotations and dealing with
shippers and other transport agents to move the goods concerned to the parties requesting
it. A lot of work is usually done through the telephone, fax or by mail. Oftentimes the
marketing graduate may have to visit foreign countries and meet face to face with the
dealers and distributors in those countries to move the products specialized geographical
knowledge of overseas markets along with familiarity with the language and culture will be
a great plus.
Career Opportunities
Marketing positions:
in multinational companies
For companies like Colgate-Palmolive,
CPC International
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MARKETING'S ROLE IN GOVERNMENT AGENCIES
Description
A variety of government departments and agencies engage in marketing activities to
promote public awareness in certain areas or to gain the support of the public for certain
causes.
Career Opportunities
Agricultural Marketing:
Marketing of commodities, vegetable products,
dairy products offer excellent opportunities.
Marketing opportunities:
In the department of Defense, Navy Army, Air
Force and Marines, NASA.
Other departments of the Transportation, HEW (Family Planning Government
programs, safety councils), commerce (tourism, trade), Interior (parks).
MARKETING OPERATIONS RESEARCH AND SYSTEMS ANALYSIS
Description
Individuals employed in this type of activity will be located at the staff level and will
tend to act an consultants to managers faced with difficult marketing problems. These
individuals are well trained in engineering, management science, operations, research and
systems analysis concepts, which they attempt to apply to various marketing problems.
The type of problems encountered will include demand measurement and forecasting,
distribution allocation policies and strategies, field sales force allocations problems,
various allocation problems in advertising and promotion, as well as those encountered in
new product development and test marketing.
Career Opportunities
Marketing oriented firms:
Xerox, Pillsbury, Masonite,
Eli Lilly, Westinghouse
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MARKETING CONTROLLER
Description
Some companies have the above position. It requires a good marketing background
along with superior accounting and financial skills. The person is usually required to
analyze the cost and profitability of contemplated and past marketing programs and
expenditures.
Career Opportunities
Large corporations such as General Electric, DuPont, General Foods and TWA.
MARKETING ANALYSIS AND PLANNING
Marketing Analysis and Planning involves examining the consumers, and various
segments, competition, technology and other environmental variables along with
company's strengths and then shaping and reshaping the company's products to produce
goods, profits and future growth. Goals have to be obtained, strategies and tactics
formulated and implemented.
Career Opportunities
Marketing positions in small
to large companies
Areas include product management,
market identification and evaluation,
and planning and control
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SELECTED OUTSIDE SOURCES FOR PAPERS AND PROJECTS
Journals in Marketing
Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of Retailing
Journal of the Academy of Marketing Science
Journal of Advertising
Journal of Advertising Research
Harvard Business Review
Industrial Marketing Management
Journal of Macromarketing
Public Opinion Quarterly
Periodicals
Fortune
Forbes
Business Week
Wall Street Journal
Advertising Age
Marketing and Media Decisions
American Demographics
Chain Store Age Executive
Broadcasting
The Economist
World Wide Web
http://www.directory.net
http://www.interport.net/slipknot/felix2.html
http://yahoo.com/business/marketing
http://www.marketingtools.com
http://www.adage.com
http://www.bus.orst.edu/tools/other/market/market.html
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AWARDS AND SCHOLARSHIPS
During the Spring semester, various committees within the School of Business and
Management evaluate applications for financial awards and scholarships both for the
Marketing department and the School of Business and Management. You are encouraged
to apply for one of the following awards.
The Marketing Award.
A prize to the student in the
Marketing Curriculum attaining
the highest scholastic average.
The Millie Austin Service Award.
A prize to a graduating senior with
an excellent scholastic average who
is active in extracurricular
community activities.
The Tri-State Dairy Deli Association
The Gustav Auzenne, Jr., Memorial
Award.
Senior year tuition award
to a worthy and deserving junior
in the School of Business and
Management.
Scholarship Fund Award. A prize
presented to students in the School
of Business and Management,
preferably marketing majors, who
have a minimum cumulative average
of 3.0 and who show financial need.
The John R. Washburn Award. A prize
to a woman in the Undergraduate and
Graduate Marketing Curriculum with
outstanding qualities of leadership,
scholarship, and personality.
The Business Administration
Award. A prize to the student in the
Business Administration Curriculum
attaining the highest scholastic
average.
The Richard Allen Wasko Memorial
Award. A prize to a marketing
student who shows exceptional
promise and has the potential for
a successful career in the field of
marketing.
The Dr. Stanley F. Chamberlin
Memorial Award. A prize, presented
by the Alumni Association of Omega,
Delta Sigma Pi Fraternity, to an
undergraduate student who has
completed the junior year who
demonstrates outstanding academic
achievement.
The Wunsch Foundation Award. A
prize presented for the paper judged
best in materials management, physical
logistics.
Delta Sigma Pi Scholarship Prize.
A prize to a senior business major
graduating with the highest distribution,
scholastic average.
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The Jack A. King Memorial Award
A prize presented to a graduate senior who shows outstanding academic achievement and
whose extracurricular activities exemplify loyalty to the School
of Business and Management and to Temple University.
The Samuel Mink Memorial Award
An annual cash prize for outstanding work as a graduate student in the School of Business
and Management.
Emilie Ehmann Muholland Award
A prize to a graduating senior who, in obtaining a college education,has made personal
financial sacrifices.
The School of Business and Management Alumni Association Prizes
Awarded to a man and a woman in the School of Business and Management graduating
from an undergraduate program having the most outstanding qualities of leadership,
personality, and scholarship.
The Wall Street Journal Award
For outstanding academic achievement in the School of Business and Management.
Mindy Wolin Award
Special Alumni Award in memory of Mindy Wolin created by her classmates for a student
reflecting her exuberance and concern for her classmates.
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The School of Business and Management provides many opportunities for students to
participate in student organizations. These organizations are designed to enhance the
students' educational and professional involvement in business. The Marketing
Department sponsors the following organizations:
American Marketing Association
The American Marketing Association at Temple University is chartered by the
national American Marketing Association in Chicago. AMA provides each student with an
opportunity to interact with other students, faculty and professional speakers who share
an interest in marketing. Reasons for joining include:
*
Develop relationships or "networking" to develop contacts with other
students, faculty and professionals which can be used as future
resources for job contacts and other professional and social
considerations.
*
By becoming an officer in the club, you can demonstrate leadership
abilities to faculty and potential employees through direct contact
with professional speakers and other AMA professionals.
*
*
As an AMA student member, you can take advantage of the national AMA
membership benefits such as a subscription to Marketing News (the
professional magazine for marketers), subscription to a national
employment data base and many other career related benefits.
The American Marketing Association, through its speakers program,
provides exposure to working professionals who will compliment and extend
your marketing studies. The club also sponsors resume workshops; markets
a resume book, consisting of the resumes of graduating seniors, to
prospective employers and sponsors several social activities.
If you would like to graduate from Temple with more than a piece of paper (and a
little poorer), we encourage you to join Temple's American Marketing Association Chapter.
For more information, refer to TU AMA’s award-winning website at: http://www.templeama.org/content/.
Alpha Mu Alpha
Alpha Mu Alpha is a National Marketing Honorary Society. Membership is restricted
to the top 10 percent of the applicant's graduating class. For information on membership,
please contact Dr. Michael Smith at Alter Hall 512 or (215) 204-1682.
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FACULTY PROFILES
Craig Atwater
Lecturer
Office: Alter Hall 522
E-mail: [email protected]
Dr. Neeraj Bharadwaj
Assistant Professor
Office: Alter Hall 521
E-mail: [email protected]
Dr. Rajan Chandran
Professor and Senior Associate Dean
Office: Alter Hall 365
Voice: 215.204.8148
E-mail: [email protected]
Mary Conran
Dean's Teaching Fellow
Office: Alter Hall 519
Voice: 215.204.8152
E-mail: [email protected]
Web Site: http://astro.temple.edu/~mconran/
Dr. Angelika Dimoka
Assistant Professor
Office: Alter Hall 510
Voice: 215.204.5672
E-mail: [email protected]
Dr. Anthony Di Benedetto
Professor
Office: Alter Hall 523
Voice: 215.204.8147
E-mail: [email protected]
Web Site: http://astro.temple.edu/~tonyd
Dr. Eric Eisenstein
Associate Professor
Office: Alter Hall 527
E-mail: [email protected]
Web Site: http://eric-eisenstein.com/
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Dr. Ram Gopalan
Assistant Professor
Office: Alter Hall 517
E-mail: [email protected]
Dr. James Hunt
Associate Professor
Office: Alter Hall 518
Voice: 215.204.1620
E-mail: [email protected]
Dr. Masaaki Kotabe
Professor
Office: Alter Hall 559
Voice: 215.204.7704
E-mail: [email protected]
Dr. Richard Lancioni
Professor and Chair
Office: Alter Hall 516
Voice: 215.204.8885
E-mail: [email protected]
Dr. Susan Mudambi
Assistant Professor
Office: Alter Hall 524
Voice: 215.204.3561
E-mail: [email protected]
Web Site: http://astro.temple.edu/~smudambi/
Dr. Terence A. Oliva
Professor
Office: Alter Hall 525
Voice: 215.204.8150
E-mail: [email protected]
Web Site: http://astro.temple.edu/~oliva
Harry Shrank
Lecturer
Office: 114 West Hall, Ambler
Voice: 215.283.1410
E-mail: [email protected]
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Dr. Indrajit Jay Sinha
Associate Professor
Office: Alter Hall 528
Voice: 215.204.8151
E-mail: [email protected]
Web Site: http://astro.temple.edu/~isinha/
Dr. Michael Smith
Associate Professor
Office: Alter Hall 512
Voice: 215.204.1682
E-mail: [email protected]
Web Site: http://astro.temple.edu/~msmith/
STAFF PROFILES
Dr. Richard Lancioni
Department Chair
Alter Hall 516
Voice: 215.204.8885
Email: [email protected]
Queene Mays
Administrative Assistant
Alter Hall 516
Voice: 215-204-8111
Email: [email protected]
Fax: 215-204-6237
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