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Download Addition of Graduate Certificate in Digital and Social Media Marketing
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New Program Graduate Certificate in Digital and Social Media Marketing ________________________________________________________________________________________________________ Graduate Certificate in Digital and Social Media Marketing The Graduate Certificate in Digital and Social Media Marketing is an 18-hour program designed to provide a focused, intensive study of the applications of digital and social media marketing management within organizations. This program serves marketing managers wanting to understand a true integrated marketing approach to sales, brand management, promotion, and consumer behavior. To obtain the certificate, students must complete the following 4 “foundation” marketing courses, the "research and analytics" course and the "special seminar" course for a total of 18 credits: Marketing Foundation Courses: MKTG 5700 Contemporary Marketing Concepts 3 MKTG 5721 Digital Marketing Strategy and Measurement MKTG 5722 Social Media Marketing Strategy 1 3 MKTG 5730 Clinical Study in Digital and Social Media Marketing 3 1 3 Research and Analytics Course: MKTG 5710 Consumer Motivation And Behavior 3 Seminar Course: MKTG 5731 Special Seminars in Digital and Social Media Marketing 1 Total Hours 1 3 18 Course pending Faculty Senate Approval. ________________________________________________________________________________________________________ Sign-offs from other departments affected by this proposal None Rationale To enhance the marketing curriculum with cutting edge digital and social media marketing courses.