Download Department: Business Studies Discipline: Marketing Subject Code

Department: Business Studies
Discipline: Marketing
Subject Code: MKTG
Course #: 201
Course Title: Principles of Marketing
HARRISBURG AREA COMMUNITY COLLEGE
FORM 335
Course Form 335 must be updated at least every five years per AP 765 to include, at a
minimum, the following elements. [§335.2]
1.
Digital Description [§335.2] (Insert new/revised digital description below):
Credit hours:
Lecture hours:
Lab hours:
3.0
3.0
0.0
BL: [ ]⅓ [X]½ [ ]⅔ [ ] Other (Indicate fraction or percent)
2.
Maximum Enrollment (Insert new/revised maximum enrollments below):
Face-to-Face:
Virtual/Online:
Blended:
3.
Catalog Description [§335.2] (Insert new/revised description in space below):
The functions involved in the marketing of consumer and industrial goods to their users.
Emphasis is placed upon management’s development of marketing strategies concerning
product, place, promotion, and price.
4.
Prerequisites [§335.2]: ENGL 002
Minimum Grade Required
C or higher
Corequisites:
Other: Or, placement through the College Testing and Placement program into
ENGL 003, or 007, or higher.
5.
Learning Outcomes [§335.2]
[These outcomes are necessary to enable students to attain the essential
knowledge and skills embodied in the program’s educational objectives.]
Upon successful completion of the course the student will be able to:
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Identify the 4 P’s of marketing and apply these controllable variables to a firm
Conduct research that would be relevant for a marketer by utilizing academic
resources
Define target market and analyze market information in selection of a target market
12/1/04
Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14
Department: Business Studies
Discipline: Marketing
Subject Code: MKTG
Course #: 201
Course Title: Principles of Marketing
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6.
Prepare a SWOT Analysis for a firm
Describe the internal and external variables affecting the choice of strategies by
marketing managers planning the proper mix to accomplish the objectives of the firm
Define positioning and apply knowledge of this marketing concept
Explain how the use of technology can aid in marketing
Apply the decision-making process that is essential in the formulation of marketing
strategies by reporting marketing strategy recommendations for a specific business
situation
Recommend an evaluation process in order to realize the effectiveness of a marketing
plan
Develop a marketing plan
Planned Sequence of Instruction [§335.2]
[These must be designed to help students achieve the learning outcomes.]
Chapter 1 – Marketing’s Role in the Global Economy
Chapter 2 – Marketing’s Role within the Firm or Nonprofit Organization
Appendix A – Economics Fundamentals
Chapter 3 – Focusing Marketing Strategy with Segmentation and Positioning
Chapter 4 – Evaluating Opportunities in the Changing Marketing Environment
Chapter 5 – Final Consumers and Their Buying Behavior
Chapter 6 – Business and Organizational Customers and Their Buying Behavior
Chapter 7 – Improving Decisions with Marketing Information
Chapter 8 – Elements of Product Planning for Goods and Services
Chapter 9 – Product Management and New-Product Development
Chapter 10 – Place and Development of Channel Systems
Chapter 11 – Distribution Customer Service and Logistics
Chapter 12 – Retailers, Wholesalers, and Their Strategy Planning
Chapter 16 – Pricing Objectives and Policies
Appendix B – Marketing Arithmetic
Chapter 17 – Price Setting in the Business World
Chapter 13 – Promotion – Introduction to Integrated Marketing Communications
Chapter 14 – Personal Selling
Chapter 15 – Advertising and Sales Promotion
7.
Assessment of Student Learning [§335.44]
[Methods of assessment should be appropriate for Learning Outcomes listed above.]
Assessment of student learning outcomes for the course, as required by AP 765, is part of
regular curriculum maintenance and/or improvement. The specific plan has been
determined by the pertinent faculty involved and is maintained in the College’s
assessment management system.
12/1/04
Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14
Department: Business Studies
Discipline: Marketing
Subject Code: MKTG
Course #: 201
Course Title: Principles of Marketing
All sections of Marketing 201 require students to develop a marketing plan
(individual or team project). Face-to-face and blended sections also require
students to present their marketing plan to the class at the end of the semester. This
marketing plan assess Learning Outcomes # 1 – 10.
Marketing Plan Rubric for Course Assessment
UNSATISFACTORY SATISFACTORY
EXCELLENT
Analysis of
Market
Internal or external
evaluation missing
Limited internal and
external variable
evaluation and discussion
Segmentation
& Target
market
Little or no analysis of
market information in
selection of target
market
Missing discussion of all
appropriate marketing
mix elements in the plan
Incomplete analysis of
market information in
selection of target market
Internal company evaluation
and appropriate external
environmental variables
discussed
Appropriate analysis of all
market information in
selection of target market
Marketing
Mix
(4 P’s)
Organization
& Presentation
of Ideas
8.
Extremely disorganized
& unclear
Excessive grammar &
spelling errors
Less than 3 documented
sources used
Incomplete discussion of
all appropriate marketing
mix elements in the plan
Supported discussion of all
appropriate marketing mix
elements presented in the
plan
Somewhat disorganized
Clearly organized
information flow
information flow
A few grammar &
Proper grammar & spelling
spelling errors
Five or more documented
Three to four documented
resources used
sources used
List of Texts, References, Selected Library Resources or other Learning Materials
(code each item based on instructional use) [§335.2]: C-Lecture/Laboratory, ALecture, B-Laboratory, LC-Lecture/Clinical, CLN-Clinical, I-Online, BL-Blended, DIndependent Study, P-Private Lessons, E-Internship, F-Cooperative Work-Study, FEField Experience. [These resources must be easily accessible to students.]
Essentials of Marketing (Softcover), Latest Edition. Perreault, Cannon & McCarthy,
McGraw-Hill
9.
Prepared by Discipline Faculty Proponent: Kathleen Adams Pratt
Date: 3/17/14
10.
Approved by Department Chairperson: Michelle E. Myers
Date: 4/9/14
11.
Approved by Associate Provost: Tim Dolin
Date: 4/11/14
12/1/04
Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14
Department: Business Studies
Discipline: Marketing
Subject Code: MKTG
Course #: 201
Course Title: Principles of Marketing
This course meets all reimbursement requirements of Chapter 335, subchapters A /
B.
This course was developed, approved, and offered in accordance with the policies,
standards, guidelines, and practices established by the College. It is consistent with
the college mission.
If the course described here is a transfer course, it is comparable to similar courses
generally accepted for transfer to accredited four-year colleges and universities.
12.
Director, Curriculum Compliance: Erika Steenland
Date: 4/11/14
13.
Provost & VP, Academic Affairs: Cynthia Doherty, Ph.D.
Date: 4/15/14
14.
Original Date of course approval by the college: 196710
15.
Date(s) of subsequent reviews [Indicate change: Learning Outcomes; textbook(s)]:
03/20/00
12/01/01
10/29/03
11/14/07
06/15/09 (Updated book)
01/20/10 (Updated Learning Outcomes and Textbook, added the Assessment of Student Learning and Rubric)
03/12/12 (Updated Textbook)
03/17/14 (Updated Textbook)
12/1/04
Form Template Reviewed & Updated: 10/26/07; 1/11/08; 1/16/09; 7/14/09; 7/31/12; 7/30/13; 8/26/13; 1/31/14