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What Marketing Brings to the
Table & What Marketing Needs
from Your Area
MKTG 495 – Week 8
Functional Competencies of MKTG
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Sales objectives
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Target markets
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Marketing objectives
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Plan strategies
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Communication goals
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Tactical marketing mix tools
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Marketing budget and calendar
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Plan execution
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Plan evaluation
MKTG Contributions to GC3
Identify the target market
 Set sales objectives
 Set marketing objectives
 Develop alternative marketing strategies
 Create communication objectives
 Develop product, branding, & packaging
 Develop pricing, & distribution plan
 Develop advertising, PR, interactive plan
 Create marketing budget
 Develop an implementation & evaluation plan
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Potential MKTG Needs from Your Area
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From IT:
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From HR:
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Assistance in creating customer feedback systems
Assistance creating real time sales figures by location
Identifying any information system problems with marketing
plan
Help Marketing identify any customer or employee concerns
Help with the development of customer feedback routine
From Finance:
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Assistance identifying cost implications of current Marketing
budget
Identify current operations cost issues