Download 1 - Classera

4
The Art of Advertising
match
BY : Haneen
Comparatives and Superlatives
Adjective in
Kind of
Comparative
example
Superlative
Adjective
1- The hydrogen
car is clean.
2- The film is
Nice.
3- My exam is
easy.
Short
Adjective
(A + er + than)
)The + A + est)
1-It’s cleaner than
other models.
2- The film is nicer
than the book.
3- My exam is
easier than yours.
1- It’s the cleanest
car of all.
1-Ahmed is a
student good
Irregular
Short
Adjective
1-Ahmed is better
than Ali.
1- Ahmed is the best
student in class.
2- Ali is the worst
student in class.
Long
Adjective
(more + A + than)
1- It’s more
expensive than
others.
(the most + A)
1- It’s the most
expensive bag.
2- Football is more
popular than tennis.
2- Football is the
most popular game.
2- Ali is a bad student.
1-The bag is
expensive.
2-Football is a
popular game.
2- Ali is worse than
Ahmed.
2- This is the nicest
film I have ever
seen
3- My exam is the
easiest.
As………..As
Use:
Use not
The fold-up bicycle is not
bulky
aregular bicycle.
Example:
1-The mountains are not as warm as the beach.
This new doorbell
a parrot.
You
a businessman with that new haircut.
This perfume
roses.
This restaurant food doesn’t
home
cooking.
That
a good idea.
Dina
Mahran
Lisa : Hello
Nada : Hello
Lisa : How do you do ?
Nada : I am Nada , nice to meet you too
Lisa : Nice to meet you too
Nada : you have lots of book Lisa .
Lisa : yes . I like reading . It is my hobby.
Nada : how many books do you read in week?
Lisa : one a week
Nada : Are these books . Yours too ?
I do not like reading a bout computers.
Lisa : I like computers , can I borrow one of the
book ?
Nada : I am not sure . But
Lisa : oh . No I know I can not take it without his
permission .
Nada : Here she is Let’s him
Sadeem
is an audio or visual form of marketing communication that employs an
openly sponsored, nonpersonal message to promote or sell a product, service or
idea.:465 Sponsors of advertising are often businesses who wish to promote their
products services. Advertising is differentiated from public relations in that an
advertiser usually pays for and has control over the message. It is differentiated from
personal selling in that the message is nonpersonal, i.e., not directed to a particular
individual.[1]:661,672 Advertising is communicated through various mass media including
old media such as newspapers, magazines, Television, Radio, outdoor advertising
direct mail
new media such as search results, blogs, websites or text messages. The
actual presentation of the message in a medium is referred to as
an advertisement or
Commercial ads often seek to generate increased consumption of their products or
services through "branding," which associates a product name or image with certain
qualities in the minds of consumers. On the other hand, ads that intend to elicit an
immediate sale are known as direct response advertising. Non-commercial
advertisers who spend money to advertise items other than a consumer product or
service include political parties, interest groups, religious organizations and
governmental agencies. Non-profit organizations may use free modes of persuasion,
such as a public service announcement. Advertising may also be used to reassure
employees or shareholders that a company is viable or successful.
Modern advertising was created with the techniques introduced with tobacco
advertising
, most significantly with the campaigns of Edward Bernays,
considered the founder of modern, "Madison Avenue" advertising.
In 2015, the world spent an estimate of US$
billion on advertising. Its projected
distribution for 2017 is 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on
magazines, 5.8% on outdoor and 4.3% on radio . Internationally, the largest ("big
four") advertising conglomerates are Interpublic, Omnicom, Publicis
WPP.
In Latin, ad vertere means "
"
papyrus
Commercial messages
Pompeii and ancient Arabia Lost and found
ancient Greece and ancient Rome
rock art
4000 BC.
Classic
of Poetry 11th to 7th centuries BC
Song dynasty
Jinan
and
[10]
[11]
Middle Ages
cobbler
miller
tailor
blacksmith
town criers
Les Crieries de Paris
In the 18th
printing
press
false advertising
quack
Advertising may be categorized in a variety of ways, including by style, target
audience, geographic scope, medium, or purpose.
For example, in print advertising, classification by style can include display
advertising (
) vs. classified advertising (
). Advertising may be local, national
or global. An ad campaign may be directed toward consumers or to businesses. The
purpose of an ad may be to raise awareness (
), or to elicit an
immediate sale (
).
Television advertising is one of the most expensive types of advertising; networks
charge large amounts for commercial airtime during popular events. The annual
Super Bowl football game in the United States is known as the most prominent
advertising event on television - with an audience of over
and studies
showing that
of those only tuned in to see the advertisements.[The average cost
of a single thirty-second television spot during this game reached
&a
-second spot double that figure
Virtual advertisements may be inserted
into regular programming through computer graphics. It is typically inserted into
otherwise blank backdrops used to replace local billboards that are not relevant to
the remote broadcast audience. More controversially, virtual billboards may be
inserted into the background . where none exist in real-life.
This technique is especially used in televised sporting events. Virtual product
placement is also possible . An infomercial is a long-format television commercial,
typically five minutes or longer. The word "
" is a portmanteau of the
words "
" and "
". The main objective in an infomercial is to
create an impulse purchase, so that the target sees the presentation and then
immediately buys the product through the advertised toll-free telephone number
website. Infomercials describe, display, and often demonstrate products and their
features, and commonly have testimonials from customers and industry
professionals
Radio advertisements are broadcast as radio waves to the air from a transmitter to
an antenna and a thus to a receiving device. Airtime is purchased from a station or
network in exchange for airing the commercials. While radio has the limitation of
being restricted to sound, proponents of radio advertising often cite this as an
advantage. Radio is an expanding medium that can be found on air, and also online.
According to Arbitron, radio has approximately
weekly listeners, or
more than percent of the U.S. population.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the
expressed purpose of delivering marketing messages to attract customers. Online ads are
delivered by an ad server. Examples of online advertising include contextual ads that appear on
search engine results pages, banner ads, in pay per click text ads, rich media ads, Social
network advertising, online classified advertising, advertising networks and e-mail marketing,
including e-mail spam.
A newer form of online advertising is Native Ads; they go in a website's news feed and are
supposed to improve user experience by being less intrusive. However, some people argue this
practice is deceptive
Domain name advertising is most commonly done through pay per click web search engines,
however, advertisers often lease space directly on domain names that generically describe their
products. When an Internet user visits a website by typing a domain name directly into their web
browser, this is known as "
", "
" web traffic. Although many Internet
users search for ideas and products using search engines and mobile phones, a large number of
users around the world still use the address bar. They will type a keyword into the address bar
such as "
" and add ".com" to the end of it. Sometimes they will do the same with
". " or a country-code Top Level Domain (TLD such as "
" for the United Kingdom or ". "
for Canada). When Internet users type in a generic keyword and add .com or another top-level
domain (TLD) ending, it produces a targeted sales lead.Domain name advertising was originally
developed by Oingo (
), one of Google's early acquisitions.
Covert advertising is when a product or brand is embedded in entertainment and media. For
example, in a film, the main character can use an item or other of a definite brand, as in the
movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the
Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another
example of advertising in film is in I, Robot, where main character played by Will Smith mentions
his Converse shoes several times, calling them "classics", because the film is set far in the future.
I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos
clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix
Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly,
product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in
recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver
Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes
some of the most obvious product placement; the whole film stops to show a Coca-Cola
billboard.
Print advertising describes advertising in a printed medium such as a newspaper, magazine, or
trade journal. This encompasses everything from media with a very broad readership base,
such as a major national newspaper or magazine, to more narrowly targeted media such as
local newspapers and trade journals on very specialized topics. One form of print advertising is
classified advertising, which allows private individuals or companies to purchase a small,
narrowly targeted ad paid by the word or line. Another form of print advertising is the display
ad, which is generally a larger ad with design elements that typically run in an article section of
a newspaper
Billboards are large structures located in public places which display advertisements to passing
pedestrians and motorists. Most often, they are located on main roads with a large amount of
passing motor and pedestrian traffic; however, they can be placed in any location with large
amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office
buildings, and in stadiums.[49] The form known as street advertising first came to prominence in
the UK by Street Advertising Services to create outdoor advertising on street furniture and
pavements. Working with products such as Reverse Graffiti, air dancers and 3D pavement
advertising, for getting brand messages out into public spaces.[citation needed] Sheltered outdoor
advertising combines outdoor with indoor advertisement by placing large mobile, structures
(tents) in public places on temporary bases. The large outer advertising space aims to exert a
strong pull on the observer, the product is promoted indoors, where the creative decor can
intensify the impression.[citation needed] Mobile billboards are generally vehicle mounted billboards
or digital screens. These can be on dedicated vehicles built solely for carrying advertisements
along routes preselected by clients, they can also be specially equipped cargo trucks or, in some
cases, large banners strewn from planes. The billboards are often lighted; some being backlit,
and others employing spotlights. Some billboard displays are static, while others change; for
example, continuously or periodically rotating among a set of advertisements. Mobile displays
are used for various situations in metropolitan areas throughout the world, including: target
advertising, one-day and long-term campaigns, conventions, sporting events, store openings
and similar promotional events, and big advertisements from smaller companies
https://en.wikipedia.org/wiki/Advertising
BY : Menna Ahmed
Work
sheet
Conversation
Adnan: Hi, Omar. What are you up to?
Omar: I’m turning off my alarm.
Adnan: What on earth is that?
Omar: It’s the new flying helicopter alarm. It runs
on rechargeable batteries! It’s the best alarm clock I’ve ever had.
Adnan: My goodness! How does it work?
Omar: You see, the top part, in other words the flying part, is placed on a base.
The
alarm is set and when it goes off the top part flies off the base. It is made to
fl y in order to make you get up, catch it, and put it back on its base.
Adnan: And why is it here?
Omar: Well, you know how it is when you have a lot to do at work and you also
have to attend meetings. I don’t have an assistant so if I am working on an
important project I forget. The flying alarm can solve the problem. I set it in
time for any meeting or conference that I have and I don’t have to worry.
What do you think?
Work
sheet
What a great idea for helicopter alarm ?
………………………………………………………
What a crazy idea for helicopter alarm ?
………………………………………………………
Work
sheet
Grammar
( passive )
change into passive :-
Amal cleans the room .
………………………………………………………
The man made the cake .
………………………………………………………
The students have studied the lesson .
………………………………………………………
BY :
Student’s work : Haneen – Dina - Taghrid -Menna
Shaimaa – Sadeem
Designed by : Haneen Nasir