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From Science to Storytelling Communicating Climate Change Alison Perrin Climate Change Information Analyst Northern Climate ExChange Yukon Research Centre Northern Climate ExChange Yukon Research Centre, Yukon College NCE has provided a range of climate change services to Yukon since 2000, related to: • Adaptation (community climate change adaptation plans, vulnerability assessments, hazard mapping, and mainstreaming…) • Mitigation (Whitehorse Green Guide, Advisor for YG Climate Change Action Plan and emission targets…) • Education and outreach (Climate Change for Decision Makers, online newsletter distributed across Canada, lecture series…) • Climate Change Information and Mainstreaming Program (provide information and recommendations to decision makers) The story of climate change credit: Joel Pett, USA Today, CartoonArts International Changing the story CHALLENGES CHANGING THE STORY • Science focus • Human connection • Sensationalism • Relevance • Fear mongering • Accessible science • Spokespeople • Spokespeople • The blame game • Solutions Photo credit: NASA Why should I share? The bigger picture Connect with stakeholders Share the northern story Achieve a goal Publish or perish (or is it publicize or perish) Bringing science to life The art of storytelling • The storyteller • Beginning the story • Building the plot • The cliffhanger ending Bringing science to life Pitfalls and opportunities WHERE CAN WE GO WRONG? Mired in the details Advocacy/political agenda Jargon Making assumptions What’s next? How we can promote communication within our Yukon science community and to the Yukon public?