Download Insights and responses from respondents on what

Summary of German Ministry 14
Climate Change SMS Polls & Research
Call Sets Questions, Demographics,
Feedback & Learnings
Dec 2014
Introduction
• 13 ‘Minibuzz talks climate change’ programs aired on
Bukedde TV1
• 13x SMS polls conducted on 13x German Ministry shows
receiving 11,142 votes.
• 13x Research call backs made with 1300 randomly selected
Minibuzz viewers of Gr climate change shows
• 1x Research call back made to 400 randomly selected
Minibuzz viewers after all 13 shows had aired
• Selection of research participants was made using an
electronic randomizer from lists of phone numbers of persons
who watched and voted on the show
• Research call backs made: Between June - December 2014
• Data entered using File Maker, exported to MS Excel for
analysis which was also partly done using SPSS
2014 Topic discussions covered on shows
Show
Topic Discussion
Show 1
How communities are affected by flooding, like the Nyamwamba
river flooding
Date of Airing
24-Jun-14
Show 2
Affects of global warming shown in the Rwenzori Region with
Coffee growers?
Show 3
Deforestation in Mubende
15-Jul-14
Show 4
How are YOU affected by climate change (health, food security,
agriculture production) - Mubende
16-Jul-14
Show 5
What do you know about climate change? (Diplomatic Day of
Climate Change)
9-Sep-14
Show 6
How depletion of fish stocks in Uganda’s lakes is impacting
communities
9-Jul-14
15-Sep-14
2014 Topic discussions covered on shows
Poll
Question
Date of Airing
Show 7
Is pollution and water processing on Lake Victoria impacting the
livelihoods of it’s residents?
17-Sep-14
Show 8
How can we address the problem of charcoal burning and tree
cutting?
22-Sep-14
Show 9
Why is northern Uganda so affected by Climate Change?
26-Sep-14
Show 10
How are communities adapting to changes in climate Kapchorwa?
27-Oct-14
Show 11
What is the impact of high populations on the environment Kapchorwa?
30-Oct-14
Show 12
How do communities need to adapt to climate change Karamoja?
24-Nov-14
Show 13
How do youth in communities need to adapt to climate change Karamoja?
17-Dec-14
13x Minibuzz Facebook Interactions on
German Ministry Show Posts
• Total number of people the posts directly
reached/were viewed by: 84,793
• Total number of likes, comments, shares
(interactions): 1,216
OVERALL SMS POLL DEMOGRAPHICS
& SUMMARY
2014 SMS Poll Questions on Shows
Poll
Question
Poll 1
Why do rivers like the Nyamwamba river flood?
Poll 2
Do you think the climate in Uganda has changed in the past 5
Poll 3
Poll 4
Poll 5
Poll 6
Why are trees and vegetation important for controlling
changes in weather, climate?
Is government doing enough to help your community adapt to
changes in weather, climate?
What do you think is causing the biggest change to the
climate/weather in Uganda?
What do you think is causing the depletion of fish stocks in
Uganda's lakes?
Date of Airing
24-Jun-14
9-Jul-14
15-Jul-14
16-Jul-14
9-Sep-14
15-Sep-14
Poll 7
Who is causing most of the pollution on Lake Victoria?
17-Sep-14
Poll 8
What is the biggest problem with using charcoal in Uganda?
22-Sep-14
Poll 9
Poll 10
Poll 11
What is the biggest risk for Ugandans caused by changes in our
weather/ climate?
Are people in your community making changes to adapt to
climate change?
Are increasing population sizes in mountain areas making
climate change worse?
26-Sep-14
27-Oct-14
30-Oct-14
Poll 12
Who needs to adapt the most to changes in climate?
24-Nov-14
Poll 13
What's the best way to educate youth about protecting the
environment?
17-Dec-14
Total votes received per poll
1800
1649
1600
1400
1200
1186
1096
1038
1000
800
807
816
763
698
828
714
568
567
600
489
400
200
0
Votes
Poll 1
Poll 2
Poll 3
Poll 4
Poll 5
Poll 6
Poll 8
Poll 9
Poll 10
Poll 11
Poll 12
Poll 13
Poll 7
11219
votes
were
received
in Total
Meeting our Project Objective:
The political dialogue on climate
change in Uganda is enforced
Indicator 1: A minimum of 5,200 SMS votes from 13
SMS polls conducted on 13 'Minibuzz Talks Climate
Change' television shows have been received.
Indicator 1 Achieved: We received 11,219 SMS votes
from the 13 SMS polls conducted on 13 ‘Minibuzz Talks
Climate Change’ television shows, showing high levels
of viewer engagement on the issue.
Voters who participated
Voters who Participated in
Multiple Polls
Answered 13 polls
0
Answered 12 polls
0
Answered 11 polls
0
Answered 10 polls
0
Answered 9 polls
2
Answered 8 polls
6
Answered 7 polls
15
Answered 6 polls
29
Answered 5 polls
64
Answered 4 polls
139
Answered 3 polls
Voters who joined the
Fan base
Registered
to Join
Fanbase,
4868, 58%
322
Answered 2 polls
1201
Answered 1 poll
6558
0
1000 2000 3000 4000 5000 6000 7000
Number of Voters
Did Not
Join
Fanbase,
3468, 42%
Repeat Voters per Poll
1400
1219
1200
1096
1027
1000
Voters
800
726
651
600
697
585
503
400
381
317
319
266
223
159
156
0
poll 1
poll 2
poll 3
444
430
231
200
0
426
poll 4
poll 5
211
141
poll 6
First time voters
315
253
269
102
poll 7
Polls
poll 8
poll 9 poll 10 poll 11 poll 12 poll 13
Repeat Voters
Voters who registered
Age Segmentation
undisclosed,
1084, 22%
Gender Segmentation
18 and
Under, 616,
13%
Undisclosed,
1084, 22%
Female,
2128, 44%
above35,
273, 6%
31-35, 197,
4%
26-30, 560,
11%
19-25, 2138,
44%
Male, 1656,
34%
4868 voters registered to Join the Fan base in Total
Segmentation by Location
WESTERN, 171, 4%
UNKNOWN, 1552,
32%
CENTRAL, 2977, 61%
NORTHERN,EASTERN,
6, 0%
162, 3%
Segmentation by Location
DISTRICT PERFORMANCE: CENTRAL REGION
1600
1400
1200
1000
800
600
400
200
0
Segmentation by Location
DISTRICT PERFORMANCE: EASTERN REGION
60
50
40
30
20
10
0
Segmentation by Location
DISTRICT PERFORMANCE: WESTERN REGION
35
30
25
20
15
10
5
0
Segmentation by Location
DISTRICT PERFORMANCE: NORTHERN REGION
2.5
2
1.5
1
0.5
0
ARUA
GULU
KOTIDO
LIRA
OVERALL SMS POLL RESULTS &
RELATED RESEARCH CALL FEEDBACK
SMS Poll Results for 24th June Show –
Nearly ¼ viewers who voted believed in the beginning
that flooding in the area is caused by nature.
SMS Poll Results for 9th July Show –
119 viewers who voted weren’t sure if the climate was
changing.
SMS Poll Results for 15th July Show –
Viewers learnt in the show and responded evenly on
benefit of trees.
15th July Research Call respondents feedback on the benefits
from tree planting/ plantations, correlates with show
learnings:
Benefits from tree planting/plantations (n=100)
Act as wind breaks
35
Rain formation
31
Produce fresh air/cool temperatures
12
Reduce drought
6
Providing shade
3
Source of food/fruits
3
Oxygen making/recycling
2
Control soil erosion
2
Source of medicine/ herbs
2
Source of fuel
2
Cover earth surface
1
Control pollution
1
0
10
20
30
40
Likely actions to be taken by 15th July Research call participants.
Planting trees is the main activity to help reduce
climate/weather change. 77% of participants expressed this
view.
What can the community do to help reduce climate changes, weather?
(n=100)
Plant trees
77
Adapting fuel efficient energies for cooking
9
Use solar energy
8
Stop deforestation
3
Adapting improved agricultural practices
2
Not to destroy swamps
1
0
10
20
30
40
50
60
70
80
90
SMS Poll Results for 16th July Show –Nearly
60% of voters believe government isn’t doing enough
to help communities adapt
16th July Research Call Participants told us what
local/government should be doing to help communities
adapt to changes in climate/weather.
What things should local/government be doing to help communities
adapt to changes in climate/weather? n=100
62
Enact strict laws against deforestation
20
Adapting appropriate agric practices
9
Encourage/help them plant trees
7
Introduce new technologies for agric
Help people adapt to climate change
1
If someone cuts a tree, should be compelled to plant 2
1
0
10
20
30
40
50
60
70
16th July Research Participants also provided the
following on where individuals can get information…
Where can people get information about climate/weather change in
their local community? n=81
28.4
Media (in general)
24.6
Through National Environment Management Authorities
11.1
Through local leaders
9.9
Radio
Newspapers
6.2
TV
6.2
Mass sensitization/seminars
3.7
Door to door sensitization
3.7
Through district structures
3.7
2.5
Through weather stations
0
5
10
15
20
25
30
SMS Poll Results for 9th Sept Show –Majority
of viewers responded deforestation as hoped for after
several shows already aired discussing the issue.
SMS Poll Results for 15th Sept ShowParticipants were sensitized on the issue through this poll
and show, we believe pollution would have scored very
low had the poll been conducted pre-airing of show.
15th Sept Research Call Participants had the following
feedback on decline of fish stocks, in correlation with
discussion on the mini bus.
Why do you think fish stocks are declining in Uganda’s lakes? (n=100)
2
Increased smuggling of fish
5
Low water levels that discourage fish breeding
6
Low oxygen levels I water - fish can't flourish
Increasing demand for fish (Growing population/growing
export market)
7
High number of unregulated fishermen
10
Poor fishing methods/practices
10
12
Water contamination due to pollutants
13
Use of illegal gear
35
Drawing immature/young fish
0
10
20
30
40
What 15th September research call participants say
fishing communities can do to adapt to climate change,
in line with discussions that have been conducted on the
bus on this issue.
What can fishing communities do to help adapt to changes in climate,
weather? (n=100)
Start fish farming
13
Adapt best fishing practices
22
Engaging in other income generating activities like
farming, agriculture
65
0
10
20
30
40
50
60
70
SMS Poll Results for 17th Sept Show – Poll
successfully captured high viewer interest discussing both
human and industry related aspects of pollution on the
show.
SMS Poll Results for 22nd Sept Show –
Participants were sensitized during the show and
responded accordingly in poll that deforestation is the
greatest issue related to charcoal use.
22nd Sept Research Call Participants provided
the following feedback on what can be done to
encourage Ugandans to use alternative sources
of energy…
How to encourage Ugandans on alternatives to charcoal
(n=93)
Heavily tax/penalize charcoal dealers
3
Sensitize on dangers of tree cutting
4
Prohibit tree cutting
7
Increasing price of charcoal to make it prohibitive
9
Enact stricts laws against deforestation
24
Advise/sensitize on alternatives available
24
Reducing on prices of alternatives
29
0
5
10
15
20
25
30
35
SMS Poll Results for 26th Sept Show –
Viewers learnt in the show about health, water and
food issues related to climate change – poll reflects this
understanding.
9th July Research Call Participants on how climate change is
affecting people in their communities shows, impact on
and balance between health, water and food shortage not
as clear until 26th Sept Show.
How climate change is affecting people in community? (n=100)
Poor harvests/crop failure
58
Hunger/food shortage
12
Longer dery seasons
11
Extreme conditions (Windy, floods)
9
Water sources are drying up
6
Poorer soils
4
0
10
20
30
40
50
60
70
24th June Research Call Participants said
Government & NFA can help the most to help
stop or reduce deforestation. It appears they
believe Government needs to do more on this issue.
Who is in the best position to help stop or reduce cutting
down trees and burning crops? (n=100)
Government/National Forestry Authority
39
Local Ugandans (Community members)
35
Local leaders (Community/Political)
10
Ministry of Environment
9
National Environmental Management Authority…
5
Other government agencies
1
Police
1
0
20
40
60
SMS Poll Results for 27th Oct Show –
This response correlates to individual responses in
research call backs on action.
9th Sept Research Call Participants tell us what
individuals can do to adapt to climate change, in
line with discussions that were conducted on
the bus on this issue.
What can you personally do to adapt to climate/weather changes?
(n=100)
Irrigation
2
Conserve environment (Waste management)
3
Adopting new farming methods
7
Plant drought resistant crops
12
Use fertilizers
14
Tree planting
15
Food storage
18
Water harvest/storage
29
0
5
10
15
20
25
30
35
SMS Poll Results for 30th Oct Show –
Show helped viewers understand that population size
has an impact on climate change, poll reflects this
learning.
30th Oct Research Participants provided the
following feedback on how population growth
affects climate change and people in the
community.
How is population growth affecting climate change and people in
your community? (n=100)
Degraded land having low crop yield leads to famine/starvation
(Reduced soil fertility)
6
Increasing demand for energy sources (firewood/charcoal) lead to
degradation
9
Settling in swampy places affects environment (Too much pressure
on land)
12
Diminishing water resources
17
Trees cut down reduce rain formation
24
Clearing forests to get land for settlements
32
0
10
20
30
40
SMS Poll Results for 15th Dec Show –
Majority of viewers see this as a farmers issue, but nearly
¼ also reported citizens and a smaller number
Government.
15th July Research Call Participants responded
the following on what farmers can do to adapt
based on learnings from the related show.
What can farmers do to help adapt to climate/weather changes?
(n=100)
Adapt improved farming methods
33
Adapt irrigation practices
21
Use fertilizers/ maintain soil fertility
20
Use drought resistant varieties
17
Plant trees around farms to act as wind breakers
5
Adapt new technologies
2
Have more reliable info on weather
2
0
5
10
15
20
25
30
35
26th Sept Research Participants provided this feedback on
what their communities are doing to prepare for extreme
weather. In previous call backs, participants have pointed out tree
planting, adapting appropriate agricultural practices, water
harvesting & storage and food storage as preparation measures.
What is your community doing to prepare for extreme weather?
Planting trees to act as windbreaks/for rain
formation
10
Set up water saving and storage facilities
14
Adapting (simple) irrigation methods
17
Setting up granaries to store food/food
security
25
Using drought resistant crops varieties
34
0
5
10
15
20
25
30
35
40
SMS Poll Results for 17th Dec Show –
Most votes went to TV and Radio, but family discussions
and also NGO activity were noted as important.
17th Dec participants on encouraging youth to protect
the environment & 24th Nov participants on all
people.
What is the best way to
encourage/incentivize people to
protect the environment?
What is the best way to
encourage/incentivize youth to
protect the environment?
(n=100) (Previous show)
(n=100)
Apprehend illegal charcoal dealers
1
Increase price of charcoal
1
Reduce on prices on other energy
sources
1
Enact strict laws against
deforestation
1
Impose high taxes on charcoal
1
Highlight benefits of solar energy
2
Enact strict laws against deforestation
2
4
Sensitize on dangers of climate change
3
4
Adapt appropriate agricultural
practices like irrigation
Apprehend illegal charcoal
dealers
2
Adapt appropriate agricultural
practices like irrigation
Highlight benefits of water
harvesting
5
Highlight benefits of water harvesting
Highlight benefits of energy
efficient technologies
17
Use energy saving stoves
Highlight benefits of tree
planting
71
0
20
8
40
60
80
17
Highight benefits of tree planting
60
0
20
40
60
80
OVERALL RESEARCH CALL
DEMOGRAPHICS SUMMARY
Meeting our Project Objective:
The political dialogue on climate
change in Uganda is enforced
Indicator 2: Feedback and data from 1,300 viewers of
13 'Minibuzz Talks Climate Change' television shows
have been collected and analysed.
Indicator 2 Achieved: We gathered and analyzed
feedback and data from 1,700 viewers of 13 ‘Minibuzz
Talks Climate Change’ television shows in 13 individual
reports and 1 end of contract report – (cumulative
summary of all reports provided separately).
Age of research respondents (randomly selected
from those who SMS voted & registered) for
final 400 research call set and all previous 13
research call sets.
Age of respondents
[For all climate change shows (13)]
Age of respondents
(n=400)
55 - 64yrs
0.8
45 - 54yrs
3.8
35 - 44yrs
11.8
25 - 34yrs
15 - 24yrs
55-64yrs
0.8
45-54yrs
1.8
40
5.7
25-34yrs
52.3
20
0.1
35-44yrs
31.3
0
65yrs+
60
39.2
15-24yrs
52.2
0.0
20.0
40.0
60.0
Gender of respondents for final research
call set and original 13 individual show
research call sets.
Gender of respondents
Gender of respondents
(n=400)
[For all climate change shows (13)]
Male
43%
Female
48%
Female
57%
Male
52%
Where participants came from - 13
individual research call sets.
Top participant districts for climate change shows
(13 shows)
Masaka
3%
Mpigi
Jinja 2%
3%
Luwero Mbarara
Iganga 1%
1%
1%
Tororo
1%
Mukono
6%
Wakiso
27%
Kampala
55%
Participants have come from a total of 40 districts 13 research call sets.
District
Kampala
Wakiso
Mukono
Masaka
Jinja
Mpigi
Iganga
Luwero
Mbarara
Tororo
Mbale
Busia
Kayunga
Mityana
Mubende
Buikwe
Kabarole
Kamuli
Kasese
Ntungamo
n
%
672
335
75
42
32
18
16
16
12
10
7
6
6
6
6
4
4
3
3
3
District
51.7
25.8
5.8
3.2
2.5
1.4
1.2
1.2
0.9
0.8
0.5
0.5
0.5
0.5
0.5
0.3
0.3
0.2
0.2
0.2
Bushenyi
Hoima
Kalangala
Kiruhura
Budaka
Bulambuli
Gomba
Ibanda
Isingiro
Kapchorwa
Kibaale
Kiboga
Lira
Lwengo
Nakaseke
Namayingo
Pallisa
Pader
Rakai
Sironko
n
%
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
0.1
0.1
0.1
0.1
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
0.08
Marital status of participants in final call
set and 13 individual research call sets.
Marital status
Marital status
(n=400)
[For all climate change shows (13)]
Single
Other
52.8
Not indicated
0.5
Other
0.2
Widowed
0.0
Divorced/Separated
0.3
0.4
Married
45.8
Single
Divorce/separated
64.2
1.0
Married
0.0
34.9
10.0 20.0 30.0 40.0 50.0 60.0
0.0
20.0
40.0
60.0
80.0
Education level of participants in final call
set and 13 individual research call sets.
Education level
Education level
[For all climate change shows (13)]
(n=400)
Other
University/Tertiary
0.6
36.3
University/Tertiary
Secondary
43.4
58.4
Secondary
Primary
54.4
4.3
Primary
Other
1.6
1.0
0.0
0.0
20.0
40.0
60.0
80.0
20.0
40.0
60.0
Occupations of participants - 13 individual call sets.
Occupation
Number
Occupation
Number
accounting assistant
1
social worker (children)
1
baby sitter
1
driver
6
branch manager
1
dry cleaners
1
builder
4
electrician
4
boda boda rider
1
farmer
7
business
57
florist
1
carpenter
1
hairdresser
3
cashier
1
health worker
2
casual labourer
1
housemaid
2
catering
2
housewife
35
civil servant
1
marketeer
3
cleaner
1
mechanic
3
company coordinator
1
midwife
1
custodian
1
mobile money agent
1
data entrant
1
nurse/nursing assistant
8
Occupations of participants cont’d.
Occupation
Number
Occupation
Number
office assistant
2
small business operator
4
office clerk
1
soldier
1
operations manager
1
store keeper
1
operator
2
student
120
shop owner
1
supplier
1
plumber
1
tailor
4
pump attendant
1
taxi driver
1
receptionist
2
teacher
20
retired
1
technician
1
sales agent
2
tour guide
1
saloonist
2
unemployed
62
secretary
2
work in a company
2
security guard
1
hotel worker
1
self employed
2
restaurant worker
1
shop attendant
5
cosmetician
1
RESEARCH CALL RESPONDENT
SUMMARY FEEDBACK ON MINIBUZZ
SHOWS
(All individual show research calls
feedback in separate report)
Climate change shows remembered by
participants of final research call set.
Shows recall
24th 9th 15th 16th 9th 15th 17th 22nd 26th 27th 30th 24th 17th
Jun Jul Jul Jul Sept Sep Sept Sept Sep Oct Oct Nov Dec
(Total number of mentions = 622)
Youth Adaptation Show
2.5% (10)
Adaptation Karamoja Show
33.0% (132)
Increasing population sizes and their affect on climate change
10.5% (42)
How are communities adapting to climate change?
14.2% (57)
Why is Northern Uganda so affected by climate change?
6.7% (27)
Tree Cutting and Charcoal: How can we address the problem?
6.0% (24)
Impact of degradation of the environment on livelihoods
15.5% (62)
Impact of holistic approach on fishing communities
5.2% (21)
What do you know about climate change? (Diplomatic Day of climate
change)
24.0% (96)
How climate change is affecting you in Mubende
7.2% (29)
Deforestation
6.5% (26)
Global warming in Rwenzoris’ with coffee growers
9.5% (38)
Nyamwamba River Floods ‘Minibuzz Talks Climate Change Show
14.2% (57)
0.0
10.0
20.0
%
30.0
40.0
The most interesting things learnt/heard when
watching climate change shows – final research
call set.
Most interesting thing you learnt/heard about when watching climate change shows?
(400)
Regulating charcoal burning
1
1
1
1
1
Effects of wetland reclamation
Effects of charcoal burning
Effects of bush burning
Abandoning use of charcoal
Pollution and its effects on climate change
2
2
2
2
How to sensitize others
Effects of environmental degradation
Effects on human activities on environment
Effects of climate change on farmers/agriculture
3
3
3
3
3
3
3
3
3
Causes of climate change
Environmental degradation
Environmental conservation/preservation
Effects of global warming
Climate change can be controlled
Proper waste disposal
Use of solar energy/biogas
Effects/dangers of climate change
Encouraging people to protect environment
5
Stopping cutting down trees/avoid deforestation
6
How to adapt to climate change
8
8
Dangers/effects of deforestation
The need to conserve/preserve/protect the environment
12
Importance/advantages of trees/tree planting
21
0
5
10
15
20
25
Likelihood of people talking about issues
heard and seen on Minibuzz feedback –
final research call set.
Do you think people are more likely to talk about issues once they
have seen and heard discussed on Minibuzz shows?
(n=400)
Not sure
4%
Yes
72%
No
24%
Talking about climate change issue after
the shows - final research call set.
When did you talk about climate change
issues? (n=222)
Since watching these Climate Change
shows have you talked about issues on the
shows?
(n=400)
Yes
56%
(222)
Yesterday
1
More than 2 months ago
No
44%
(178)
8
A week ago
17
2 weeks ago
18
2 months ago
25
A month ago
31
0
5
10
15
20
25
30
35
Where did you discuss the issue after the
show- all 13 individual research call sets.
Where did you discuss?
(n=222)
Work
place
3
School
4
Where did you discuss the issue?
[For all climate change shows (13)]
Other
Vehicle
2.2
0.2
Work place
Other
8.2
6
Home
Home
80.5
87
School
0
20
40
60
80
100
9.0
0.0
20.0
40.0
60.0
80.0
100.0
Likely action after watching shows versus
those unlikely to take any action - final
research call set and all 13 individual call sets.
Action taken vs non action
Likely action vs unlikely
(n=400)
[For all climate change shows (13)]
No
40%
(161)
No
24%
Yes
60%
(239)
Yes
76%
Things people have done differently or
actions taken since watching show – final
research call set.
Things done differently or actions taken since watching climate change shows
(n=239)
Adapting to climate change
1%
Using gas for cooking
1%
Stopped cutting trees
1%
Recycling waste
2%
Adapting appropriate farming methods
2%
More responsible waste disposal
5%
Reducing charcoal use
6%
Abandoning charcoal use
6%
Using biogas
7%
Use solar energy
13%
Sensitizing others on climate change/environmental issues
24%
Planting trees
32%
0
10
20
30
40
How Minibuzz has influenced the way people
think about issues – final research call set.
The impact of Minibuzz
(n=84)
People are abandoning wetlands
1%
People are replacing a cut tree with two
2%
People are talking about issues discussed
2%
People are recycling more wastes
4%
People are using more solar energy
5%
People are into more responsible waste disposal
6%
People are using more biogas
7%
People are using less charcoal
9%
People are generally thinking of adapting to climate change
11%
People have taken more action into tree planting
12%
Opinion change has occurred from people sensitizing others
18%
People are learning a lot
23%
0
5
10
15
20
25
Impact of Minibuzz. Feedback has been inconsistent on this issue
versus high consistency from people on ‘likely to discuss the issue’ and
‘likely to take action’. Reported results were high for all shows EXCEPT
for Karamoja & Moroto shows, and the charcoal and water
degradation shows, where results were very low. (Interestingly each of
these show received high levels of recall).
Does Minibuzz influence the way people think about issues raised on the
shows?
[For climate change shows with this question (9)]
Maybe
10.3%
Yes
46.2%
No
43.4%
Different results on 9 shows asking ‘Does
Minibuzz influence the way people think?’
Karamoja, water degradation
& charcoal show result
Does Minibuzz influence the way
people think about issues raised on
the shows?
[For 2x Karamoja, 1x water degradation & 1x
charcoal show only)
Yes
15%
Maybe
19%
The other climate change
shows result
Does Minibuzz influence the way
people think about issues raised on
the shows?
[For the other climate change shows]
Maybe
4%
No
25%
Yes
71%
No
66%
Interpreting ‘Minibuzz influences’ score in Karamoja
Moroto, & charcoal & water degradation shows
•
•
Due to the show being produced in Karamoja,
participants responded based on their perceptions
of Karamojans thinking, rather than on people in
their own communities thinking around Uganda.
We believe the following impacted their responses:
– Karamojans can be poorly viewed by other
Ugandans
– Other Ugandans generally believe Karamojans
don’t have any access to power, tv and
information, (so how could they be influenced)
– Other Ugandans believe Karamojans feel
Government should do what’s needed, and that
for a long time Government has not prioritized
issues in Karamoja , so nothing is likely to
•
change
– Ordinary people who watch Minibuzz and live
outside of the northern region feel this is not
relevant to them, since they can’t do much to
influence change in Karamoja where the show
was produced
Some participants shared their perceived
‘thinking’ of leaders and persons of power
and responsibility, not ordinary Ugandans like
themselves:
– Feedback suggests that Minibuzz raises
awareness on issues, but those in
positions of responsibility (in Karamoja in
this instance) may not care or enact the
necessary changes.
– This perception comes from a precedence
in the past in Karamoja, which is now
changing.
– This is not reflective of ordinary Ugandans
whose thinking is likely influenced.
Some participants responded for themselves
but didn’t feel issues in Karamoja were
relevant to them, or found a particular topic,
such as charcoal and water degradation, less
interesting or relevant to them.
– Feedback suggests programs filmed in
Karamoja produced polarised opinions
and some issues are less interesting than
others related to climate change.
Meeting our Project Objective:
The political dialogue on climate
change in Uganda is enforced
Successful sensitization on if climate change exists and
what causes it.
Results: We asked: Do you think our climate/ weather is
changing in Uganda?
QUESTION: DO YOU THINK OUR
CLIMATE/WEATHER IS CHANGING IN
UGANDA?
Response in first research call set on
24th June to weather change – no less
than 96%+ reported after Minibuzz show sensitization.
Do you think our
climate/weather is changing in
Uganda? (n=100)
Does your community believe the
climate/weather is changing in
Uganda? (n=100)
No
15%
Yes
85%
No
23%
Yes
77%
In the beginning (June) feedback indicated people
didn’t really understand what causes climate change,
they noticed changes in climate to a degree, but
weren’t clear why, so they told us how it’s changing
instead. No mention of deforestation.
Why do you think climate/weather is changing in Uganda?
(n=85)
Prolonged droughts/longer dry seasons
27.1
Irresponsible human activities
20.0
Changing weather patterns
16.5
Unreliable rains
11.8
Increasing occurrence of floods
8.2
Longer rains
8.2
Unstable climate
8.2
0
5
10
15
20
25
30
Call respondents from first call set (June)
say weather is changing because of
unreliable rainfall & seasons, don’t
understand these are causes of climate
change.
Why does your community think the climate/weather is
changing? (n=75)
Unstable seasons
25.4
Unreliable rainfall
20.0
Increased human activity
13.3
Prolonged droughts
10.7
Lost soil fertility
9.3
Unpredictable weather
9.3
Increased disasters (floods, landslides, erosion)
6.7
Changing weather patterns
5.3
0
5
10
15
20
25
30
In 1st show, June 24th, SMS poll nearly ¼
of respondents reported that flooding is
caused by nature (not climate change).
Participants from the 24th June show gave various responses to
why flooding /weather changes is happening, but participants
from the 26th Sept show all cited, affects of climate change as the
main reason. We believe the Minibuzz shows have played a key
role in educating viewers about the affects of climate change.
What do you think is the main
reason for changes in weather in
Northern Uganda? (26th Sep Show)
Why do rivers like Nyamwamba
flood? (n=100) (24th June Show)
D. Don’t know
0
D. Don't know
C. Things people have
done
0
C. From things people
have done
B. The effects of climate
change
100
A. A natural pattern in
nature
0
0
20
40
60
80 100
9
63
B. The effects of climate
change
15
A. A natural pattern in
nature
13
0
20
40
60
80
Feedback on weather/climate change in
Uganda – Average from the 13 individual
research call sets, after first couple of
shows this figure rarely changed.
Do you think climate/weather in Uganda is changing? (13 shows)
No
4%
Yes
96%
The reported main causes of climate/weather changes in
Uganda after 13 shows (Dec) is different from the first shows.
All of these are issues raised and focused on in the Minibuzz shows. We don’t
think swamp reclamation & waste disposal would spontaneously be linked
with CC if not for the Minibuzz shows for example. Minibuzz has succeeded in
starting to sensitize ordinary Ugandans to scale.
What do you think is the main cause of
climate/weather changes in Uganda? (n=400)
Changes in solar radiation
1.0%
Volcanic activities
1.0%
High population putting pressure on natural
resources
1.2%
Abuse of natural resources
1.2%
What do you think is the main cause
of climate/weather changes in
Uganda?
(For all shows)
Abuse of wetlands
6.8%
Irresponsible human activities
Poor waste disposal
2.8%
Wetland/swamp reclamation
3.2%
1.0%
Deforestation
67.5%
4.8%
Poor farming methods
Pollution by industries
6.3%
Charcoal burning
Air pollution (leading to excess CO2 in
atmosphere/global warming/green house…
7.3%
High population growth
straining natural resources
8.2%
Irresponsible human activities
10.8%
Bush burning
16.0%
5.5%
Bush burning
2.3%
52.2%
Deforestation/cutting down trees
0.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
20.0
40.0
60.0
80.0
END