Download Candidate Reference: 116513 Job Applied For: Marketing Manager

Candidate Reference:
116513
Job Applied For:
Marketing Manager
Availability:
Immediate
Key Skills:
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Excellent Marketing professional with a wide variety of campaign
management experience
Confident and experienced negotiator, accustomed to dealing
directly with business partners, suppliers, agencies, clients and
other stakeholders
Initiated successful business development campaigns including
targeted B2B DM drops yielding c.10% response / 50%
conversion, adding projected revenue of £2m
Successfully managed multichannel campaigns, including paid
marketing and e-mail campaigns
Set up methodologies and procedures to gather, analyse, report
and recommend strategic / tactical action according to competitor
insight
Responsible for budget management controlling costs and
adhering to budget for various campaigns
Notes:
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Presented By:
Excellent communication skills
Chris Goodey – 01628 711 811 - Option 3
ninesharp Ltd, 18 Forlease Road, Maidenhead, Berkshire SL6 1RU
Tel: 01628 771811 Fax: 01628 632729 Email: [email protected] Web: www.ninesharp.co.uk
116513
A creative marketer, broadly experienced in B2B, B2C and retail, with a proven commercial background focused on premium
brands. An excellent communicator with strong interpersonal and influencing skills, confident at all levels and accomplished in
managing agencies, marketing teams, field sales and retail personnel. Professional and presentable, accustomed to building
relationships directly with key customers, stakeholders and press.
Experienced in developing and executing marketing strategies across the mix, with proven project management ability, tactical
expertise and hands-on skills to deliver complete results within deadline and on budget. Specific skills and experiences
include brand management & communications; copy writing & creative design; CRM; digital marketing; DM; event
management; new business development & lead generation; NPD; POS, merchandising & display; PR & CSR management;
research & analysis; retail operations; sales promotions; team management & motivation; website development & content
management.
Current software skills include PowerPoint, Excel, Word, Sage CRM, Quark Xpress, InDesign, Photoshop, Acrobat Pro,
Dreamweaver, MapPoint, Book Publisher and various web CMSs
Employment
Business Services Company
Jan 2011 – Dec 2012
Marketing & PR Manager
Achievements
 Initiated several successful BD campaigns; including targeted B2B DM drops yielding c.10% response / 50% conversion,
adding projected revenue of £2m+ p.a.
 Introduced many B2C initiatives to increase sector by >25% y-o-y, adding £220k+ p.a.
 Provided marketing support & presentations to assist in several major contract gains; many successes achieved, one
particular blue-chip contract win valued at £5m+ p.a.
 Instigated intensive PR drive to raise brand profile, doubled media exposure levels y-o-y.
 Developed CSR policy and opened several partnerships to promote positive brand image.
 Entered to reach finalist stage in two major environmental and business awards.
 Delivered new corporate video outlining entire product and service offering: http://www.countrystylegroup.co.uk/aboutus/company-video.aspx
Experience
 Developed marketing & PR strategy across all 5 group business units.
 Supported BD & field sales teams in securing high margin national ‘integrated’ accounts.
 Introduced B2C initiatives for consumer hire business, including new campaigns such as radio, door-drop vouchers,
transport & outdoor, digital and press advertising.
 Managed B2B & B2C press and digital ad campaigns, including media selection; rate negotiation; generation of new
digital creative with agencies; tracking response and ROI.
 Devised and executed B2B DM and eDM campaigns to increase new leads by 65%.
 Built bespoke data sets for campaigns; purchased managed and segmented data.
 Increased web traffic by >40% y-o-y; developed website functionality and added regular content via CMS; introduced
social media (Twitter) and generated content; managed website SEO & PPC campaigns via external agencies.
 Created regular press releases to drive positive media coverage, including regional articles to promote individual depots
at local level. Liaised with regional managers to gather relevant news, progress managed to ensure timely publication.
 Handled crisis-management PR, negative press and events across all media.
 Managed the creative process for photography and videography, including scriptwriting.
 Created all marketing & PR communications for key customers, stakeholders and staff.
 Wrote, designed and distributed quarterly group newsletter, digitally and in print.
ninesharp Ltd, 18 Forlease Road, Maidenhead, Berkshire SL6 1RU
Tel: 01628 771811 Fax: 01628 632729 Email: [email protected] Web: www.ninesharp.co.uk
 Designed marketing collateral; including copy writing, design & print procurement.
 Co-ordinated display, logistics, marketing & PR for many trade & regional exhibitions. Managed post-show leads and
follow-up, created ROI reporting process.
 Developed the group CSR programme, targeted environmental, schools, local government projects and charitable
causes. Reviewed and actioned all inbound sponsorship proposals.
 Acted as chief PR point-of-contact for county, borough and parish councils, government bodies on planning matters,
recycling initiatives, public events etc.
 Arranged many successful events to showcase company and generated follow-up PR.
 Selected and co-ordinated corporate hospitality events for key clients.
 Assessed industry awards, wrote and submitted entries, attended awards as finalists.
 Selected and managed external design, PR and web development agencies.
 Monitored market trends & competitor activity, reported to the business.
 Controlled purchasing & budget across the marketing & PR function, £500k p.a.
Leading Retail Business
Jan 2007 – Sept 2010
Brand Manager
Achievements
 Successfully launched new luxury towel product lines, managing all aspects… product development, pricing, packaging,
sales collateral, merchandising, in-store fixturing and product training. Range brought new revenue stream of over £180k
in first year.
 Introduced the first B2C transactional website for the brands, responsible for driving change throughout the company and
ensuring successful project delivery. Managed from concept and wireframe through to completion, delivering site with
strong user functionality and >1300 SKUs.
 Enhanced retail operations, procedures and communications in all concessions, while instigating a rolling promotional
calendar to drive footfall and sales. Managed 12+ retail staff to raise sales performance by 15% year on year, in declining
market conditions.
 Rejuvenated trade shows, introduced new stand and display concepts to market acclaim. Developed upsell incentives,
orders from key national exhibition increased by 35% y-o-y.
Experience
 Designed all collateral… wrote copy, designed & procured brochures, POS, packaging, marketing communications,
promotions & design work for private label customers.
 New product development… worked with the design team on product range content and needs, monitored market trends
& activity, contributed to selection processes & design development, with involvement in photographic styling. Managed
range timelines and scheduling, range reviews; provided marketing support for product launches.
 Managed and motivated one product designer and one marketing executive.
 Worked with field sales teams and key retailers to increase in-store presence and branding by over 50% in a two year
drive; created bespoke promotions for retailers.
 Introduced regular, high quality marcomms for UK salesforce, to facilitate increased sales.
 Managed in-store concessions, House of Fraser and Boundary Mill Store Group. Arranged shopfits & merchandising for
site openings. Created & managed a merchandising & promotional calendar. Trained and motivated staff, provided
communications & marketing support. Arranged customer events, regional PR & advertising. Liaised regularly with head
offices and regional store managers to optimise all sales opportunities.
 Developed an e-commerce B2C website; managed agency to produce framework, site functionality & features. Created
content in-house via CMS, including images, copy writing, pricing & promotions; planned all aspects including fulfilment,
logistics & training.
 Introduced social media to the company (Facebook) and managed regular content.
 Instigated website SEO via an external agency, increased traffic by 70% in first year.
 Liaised with key customers to generate linked web content, e.g QVC, House of Fraser.
 Successfully delivered a rebrand and a new brand launch; held brand guardianship.
 Managed B2C offers in national press; negotiated space cost and publisher commissions, created product offer, pricing
and projected sales, resulting in new revenue of >£50k p.a.
ninesharp Ltd, 18 Forlease Road, Maidenhead, Berkshire SL6 1RU
Tel: 01628 771811 Fax: 01628 632729 Email: [email protected] Web: www.ninesharp.co.uk
 PR… increased press coverage by over 75% through relationship building, staging special events, generating regular
releases, efficient handling of enquiries & product loans.
 Managed purchasing & budgeting for marketing, PR & design, budget £350k p.a.
Retail Business
Nov 1993 - Jan 2007
Marketing & PR Manager
Achievements
 Introduced a global, contribution-based advertising programme to promote distributors at country level, reducing
advertising costs by 60% and greatly increasing brands exposure.
 Established the highly successful ‘Crowson Express’ 7-day bespoke furnishings concept into the market, yielding £750k+
in year 1 / £1m+ in year 2.
 Delivered a market-leading, digital design library and decorating platform. Launched to trade & press, managed and
presented customer training seminars and roadshows.
 Created an innovative in-store fixture range, doubling presence over a 3 year period.
 Managed a team of 3+ to maximise motivation, productivity, quality of output and ROI.
 Directed many innovative, high-profile European hospitality and sponsorship events.
Experience
 Created and managed advertising & promotional activity for trade, consumer, customer support & co-operative ad
campaigns... in UK, Europe & Australia / NZ. This included global media buying, generating advert creatives & managing
distributor contributions.
 NPD… liaised with the design studio on collections content, identified new product requirements, monitored market trends
& competitor activity, contributed to design development process and commissioned photo shoots. Created and
implemented marketing support packages for all product launches to tight deadlines, 25+ per year.
 Managed a highly cost-effective in-house graphic design function – refined photo stock, wrote copy, designed collateral to
final artwork stage & procured print. This included brochures, pattern books, promotions, ad creative, POS and event
graphics.
 Created & executed many successful B2B marketing initiatives, including retailer loyalty schemes, product / category
promotions, bespoke DM campaigns, merchandising & POS initiatives. Worked with field sales teams & retailers to
maximise in-store presence.
 Performance-managed prestige London showroom & Sussex ‘outlet’ showrooms. Created and executed a seasonal
promotions calendar. Trained and motivated sales teams, provided marketing support. Arranged customer / press events,
local PR & ad campaigns.
 Managed content, SEO and web link building for group websites. Developed interactive digital design library & 3D
decorating software, from concept to project delivery.
 Developed a market-leading range of fixtures & POS through customer insight, arranged store fits & merchandising;
introduced contractual terms to protect space and investment.
 Directed global PR strategy, utilising both external agency & in-house operations.
 Managed many successful events… for customer hospitality & press, sales meetings & training seminars, in UK &
Europe. This included product & marketing presentations.
 Planned and delivered UK & international exhibitions, to market leader standard.
 Controlled purchasing & budgeting for marketing division, with a budget of £1.5m+.
Education
Bournemouth University: HND (3 Year, with Merit) in Design.
Poole College of Further Education: achieved 1 A level.
St. Edmund’s School, Canterbury: achieved 8 O levels.
Additional Information
Full, clean driving licence.
ninesharp Ltd, 18 Forlease Road, Maidenhead, Berkshire SL6 1RU
Tel: 01628 771811 Fax: 01628 632729 Email: [email protected] Web: www.ninesharp.co.uk