* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Sample Questions
Product planning wikipedia , lookup
Ad blocking wikipedia , lookup
Television advertisement wikipedia , lookup
Consumer behaviour wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Celebrity branding wikipedia , lookup
Sales process engineering wikipedia , lookup
Social media marketing wikipedia , lookup
Food marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing research wikipedia , lookup
Advertising wikipedia , lookup
Advertising management wikipedia , lookup
Target audience wikipedia , lookup
Customer engagement wikipedia , lookup
Marketing communications wikipedia , lookup
Online advertising wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Targeted advertising wikipedia , lookup
Digital marketing wikipedia , lookup
Target market wikipedia , lookup
Ambush marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Marketing channel wikipedia , lookup
Neuromarketing wikipedia , lookup
Viral marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Youth marketing wikipedia , lookup
Street marketing wikipedia , lookup
Global marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Chapter 9 Sample Questions 1. The growth in the use of public relations is directly related to the development of which marketing era? a. Production Era b. Sales Era c. Market Orientation Era d. Social Orientation Era 2. A marketing plan includes several basic elements. Which of the following is NOT a basic element of a marketing plan? a. situation analysis b. specific marketing objectives c. a program for implementing the strategy d. procedures for developing a new marketing program 3. Advertisements by the Home Builders Association (HBA) of Reno telling consumers that now is a great time to buy a home is what form of advertising? a. Universal Advertising b. Primary Demand Advertising c. Targeted Advertising d. Selective Demand Advertising 4. Which of the following forms of IMC does NOT involve direct, real time interactions between the marketer and the customer? a. sales promotion b. personal selling c. interactive marketing d. all of the above involve direct, real time interactions 5. A source’s credibility is determined by several factors. A source’s knowledge, skill, and experience is known as a. expertise b. believability c. trustworthiness d. objectivity 6. Consumers often think that political ads lack credibility. However, when consumers eventually adopt the position shared in the ad, this is known as a. subconscious attitude influence b. cognitive dissonance c. the sleeper effect d. disparity of influence 7. Companies spend millions of dollars a year on celebrity endorsers because they are attractive to regular consumers. Which of the following dimensions of attractiveness do celebrity endorsers NOT appeal to? a. likeability b. similarity c. familiarity d. celebrity endorsers appeal to all of the dimensions of attractiveness Answers 1. D 2. D 3. B 4. A 5. A 6. C 7. B