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Transcript
1. Marketing is an organizational function and a set of processes for creating, capturing,
communicating, and delivering value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders.
2. Marketing is about satisfying customer needs and wants.
3. The four components of marketing mix.
 Product
 Price
 Place
 Promotion decision
4. Individuals and Organizations can perform marketing.
5. The various eras of marketing are
 Sales-oriented era
 Market-oriented era
 And Value-based era
1. No I don’t believe good value means low price.
2. The benefits of long term relationships with customers is loyalty and repeat business and more
customer base because they will pass the word around to others to bring you in more business.
3. Marketers are connecting with customers through many social media sites etc. Facebook
Twitter, Amazon.
1. The five functions that illustrate the importance of marketing
 Product
 Promotion
 Price
 Channel
 And presentation
2. A firm doing the right thing emphasizes the importance of marketing to Stakeholders.