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Download JOB TITLE: Senior Marketing Analyst – Business Development
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JOB TITLE: Senior Marketing Analyst – Business Development REPORTS TO: Director of Marketing CLASSIFICATION: Exempt PRIMARY RESPONSIBILITY: Support the overall process of management/marketing decision-making to ensure maximization of revenue-generating opportunities. Key relationships include telemarketing firm, venues management, senior management, marketing team members and the finance department. Primary Responsibilities: • • • • • • • • • • • • • Proactively identify opportunities to increase revenue; analyzing data, able to advance insights on strategies for program pricing. Ability to answer the “so what?” of data. Create custom reports, analyze data, draw meaningful conclusions and make recommendations based on data and make available for staff/management. Oversee ticketing database, working with various departments to track, code, and flag information in order to provide optimal efficiency, reporting and analysis. Build all events including pricing, scaling, and tracking information in Tessitura (ticketing database), enabling both box office and web transactions for subscription, single ticket and free events. Build subscription season and oversee subscription renewal process. Ensure that all ticket related settlement obligations are met Work closely with telemarketing firm to coordinate subscription campaign, data and ensure accuracy of communications and PCI compliance. Work with marketing team to develop and implement sales promotions, sales packages, loyalty programs, and other initiatives; coordinates internal communication Proofing of marketing materials for ticketing information Provide targeted, segmented lists for marketing department and track responses in Tessitura Oversee implementation of inventory management strategies including hold/release of seats for all performances at Symphony Hall Manage demand-based pricing strategies and monitor impact of price increases. Create reports for weekly revenue pacing meetings, including individual concert tracking, complimentary ticket reports, media tracking reports, and demand-based pricing impact reports Additional Responsibilities: • Provide analytical support for the Marketing department, including budget coordination and reconciliation. One North First Street, Suite 200 Phoenix, Arizona 85004 phone: 602-495-1117 fax: 602-253-1772 • Conduct and contribute to additional research projects including patron surveys, concert comparisons, competitive research, background information and statistics Qualifications: • • • • • • • B.A./B.S.; 5 years minimum database management, data and trend analysis experience desired. High proficiency in Microsoft Office products with emphasis on Excel. Experience with Tessitura or similar database/software desired Strong organizational and problem-solving skills; solid written and verbal communication skills Requires highly-motivated individual capable of managing multiple tasks Must be able to work evenings and weekends as necessary Knowledge and enthusiasm for orchestral music is valued Interested persons should email resume and letter of interest to: [email protected] The Phoenix Symphony is an Equal Opportunity Employer One North First Street, Suite 200 Phoenix, Arizona 85004 phone: 602-495-1117 fax: 602-253-1772