Download Mktg 1.01B PPT Students

MARKETING
Indicator 1.01 - Understand
marketing’s role and functions
in business to facilitate
economic exchanges with
customers.
 The
process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods, and services to create
exchanges that satisfy individual and
organizational objectives.
 Basically EVERYTHING that happens
to get a product to you!
 Marketing's
role in a private enterprise
system allows for you to be aware of, have
access to, and the ability to purchase the
goods and services you may want/need.

If marketing did not
exist, society would
be reduced to self
sufficiency again 
 Makes
our lives
better
 Promotes using the
earth’s resources
more wisely
 Encourages trade
between nations
Based on the belief that all
business activities should be
aimed toward satisfying
consumer wants and needs while
achieving company goals.
The right product, in the right
place, at the right time, at the
right price!

Customer
Orientation
Company Commitment
Company Goals.
 Marketing
activities
include
planning,
pricing,
promotion, and
distributing.
 Categories
of
marketing include
Goods--durable or
nondurable,
Services,
Organizations,
Places, Ideas,
People, almost
anything!
 Everyday
 Through
people,
places, and
communication.
FUNCTION: CHANNEL MANAGMENT
 Also
referred to as DISTRIBUTION
 The process by which a producer or
supplier directs marketing activity
by involving and motivating parties
comprising its channel of
distribution.
FUNCTION:
A
MARKETING INFORMATION MANAGEMENT (MIM)
marketing function that involves
gathering, accessing, synthesizing ,
evaluating, and disseminating
information to aid in business
decisions
FUNCTION: PRICING
A
marketing function that involves
the determining and adjusting of
prices to maximize return and meet
customers ’perceptions of value
FUNCTION: PRODUCT/SERVICE MANAGMENT
A
marketing function that involves
obtaining, developing, maintaining,
and improving a product or service
mix in response to market
opportunities
FUNCTION: PROMOTION

A marketing function needed to
communicate information about
goods, services, images, and/or
ideas to achieve a desired outcome
FUNCTION: SELLING

A marketing function that involves
determining client needs and wants
and responding through planned,
personalized communication that
influences purchase decisions and
enhances future business
opportunities