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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." Peter F. Drucker www.trainerbubble.com ‘This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.’ John llhan www.trainerbubble.com ‘Marketing is too important to be left just to the marketing department.’ Philip Almond www.trainerbubble.com ‘Marketing goes wrong when it is perceived by companies as a bolt-on activity.’ Michael Perr www.trainerbubble.com ‘Conversations in pubs, at school gates and online are by far the most important medium in the marketer's armoury.’ Richard Pinder www.trainerbubble.com ‘The big thing is that the future of digital will be about marketing. It won't be about advertising.’ Rishad Tobaccowala www.trainerbubble.com