Download What is Marketing?

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Revenue management wikipedia, lookup

Product planning wikipedia, lookup

Yield management wikipedia, lookup

Internal communications wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Retail wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Neuromarketing wikipedia, lookup

Customer engagement wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Customer relationship management wikipedia, lookup

Customer satisfaction wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Customer experience wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Brand loyalty wikipedia, lookup

Sports marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Ambush marketing wikipedia, lookup

Target audience wikipedia, lookup

Sales process engineering wikipedia, lookup

Visual merchandising wikipedia, lookup

Social media marketing wikipedia, lookup

Affiliate marketing wikipedia, lookup

Touchpoint wikipedia, lookup

Food marketing wikipedia, lookup

Market segmentation wikipedia, lookup

Product lifecycle wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Consumer behaviour wikipedia, lookup

Brand equity wikipedia, lookup

Transcript
What is Marketing?
Marketing
is what organizations do to
create, communicate, and deliver value
to customers.
It can also manage customer relationships
that benefit
the organization and its stakeholders.
1-1
1-2
1-3
What is Marketing Management?
Marketing management is the
art and science
of choosing target markets
and getting, keeping, and growing
customers through
creating, delivering, and communicating
superior customer value.
1-5
Selling is only the tip of the iceberg
Peter Drucker,
Management Guru
“There will always be need for
some selling. But the aim of
marketing is to make selling
superfluous. The aim of marketing
is to know and understand the
customer so well that the product
or service fits him and sells itself.
Ideally, marketing should result in
a customer who is ready to buy.
All that should be needed is to
make the product or service
available.”
1-6
A Simple Marketing System
1-7
CASE Activity
1. Is this a smart strategic move?
Why or why not?
2. What are the target audiences?
3. Will it build brand loyalty?
When will it? When won’t it?
4-8