Download Definitions of Marketing

Marketing:
Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
(Approved October 2007)
Marketing consists of the strategies and tactics used to identify,
create and maintain satisfying relationships with customers that
result in value for both the customer and the marketer.
The right product, in the right place, at the right time, at the right
price.
Marketing is essentially about marshalling the resources of an
organization so that they meet the changing needs of the customer
on whom the organization depends.
A target market or target audience is a group of people that will
basically need or want your products and services. Target market is
defined in terms of age, sexual orientation, gender, economic class,
religion, ethnicity, or location. This socio-economic grouping
process actually allows businesses to create profiles of the typical
consumers who will likely buy the products of your company.
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