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Mohammed Halabi Writing 900 Essay 2 Professor: Gordon Profile In today's fast moving life and busy schedules everyone is running to achieve something in life. You will not be able to start building a house without architecture plan of how to build it. It is the same thing with business so you have to have a plan in order to be successful and make money. If you don't have one, create one. The thing about a product is it is easy to sell by advertisements because people will head to the store and search for it, take an example of iPad how simple to sell iPad today. What I like about marketing is the global economy, you can work anywhere in the world. For those of you who loves traveling be a marketer. There used to be a time, when anyone who had a degree was guaranteed a job. However, unfortunately nowadays most occupations are searching for master's or ph.D, therefore bachelor's degrees are nothing these days. Ever since people realized life is tough and everything is getting expensive, they give up and start looking for any kind of job just to get started with. People often change professions throughout their lives. Employment is sort of difficult to find nowadays. The question is “Why are there so many people studying?” It is a simple answer, to get higher education and to find a job that pays higher income. Everyone has skills but they need to discover what they are good at. Marketing is the process of creating and maintaining a customer relationship. To be a good marketer, mathematic is a good skill to have when building a lot of business. Marketing to me has always meant this: it's you sitting with your customer and telling them what do they need, how can you assist them, then you go back to your shopping and build it. Perhaps after a while companies will offer more opportunities to get a better job and increase competition comes around you companies and people are talking about your accomplishments this how it works. What we do in marketing is try to attract customers and convince them by the specifications to purchase the item and always try to make the consumer satisfied. For example, the inventor of Apple Steve Jobs is a good example, it is a brilliant invention. People do not only buy the product, they purchase the concept of what the product will do for them so you have to be a great explainer to make them buy it. According to William Stanton, “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organizational objectives.” Communication is very important especially in businesses because they might be exchanging information or opinions in other words, stay in touch with people. “93% of marketers use social media for business, most did not learn about it in school. While learning how to fit social network into their marketing strategies. Student who have developed these skills would have a huge advantage when entering the market (“Marketing cited”). For instance, you can shop online such as Amazon instead of heading to the market. “The median annual wage for marketing managers was $119,480 in May 2012. The lowest 10 percent earned less than $62,650, and the top 10 percent earned more than $187,200. One of the requirement to be marketer, you have to carry at least bachelor degree (Bureau of Labor Statistics”). In conclusion, a plan without a goal is just a wish. Getting into the business field is not hard but it is good if you have work experience, it's all about time to be expert. I do not think anyone is born with a reason to live, it is something you have to find for yourself. I love being responsible for a huge company and being my own boss, wearing my suit and holding my briefcase, making deal with other companies. I would like to build an enterprise and have my own company. It is just my dream never give up on your dreams, follow them and achieve your goal. Make sure to choose the right career for your life and work hard to keep it and be confident in yourself. Works Cited Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers, (January 8, 2014).