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digitalalchemy.com.au digitalalchemy.com.au The humble almond digitalalchemy.com.au The humble almond digitalalchemy.com.au Smart Farming digitalalchemy.com.au The almond (farmer) just got a lot smarter digitalalchemy.com.au So what does this mean for marketing? digitalalchemy.com.au Profiling is useful, but not optimal Almond trees share a profile, but Responding to the no two are the same unique needs of each tree, in real-time, delivers significantly more value digitalalchemy.com.au What is real time marketing? Website Call Centre Mobile eMail Real-time Interactions Social Real-time SMS decisioning IVR Programmatic Ambient In store digitalalchemy.com.au So, does real time work? Retail Paid for implementation and year 1 costs in Month 1 Telco Has increased incremental sales from loyalty program by 49% Real time next best conversation in email Channel now the brand’s No 1 performer Conversion rate of sales in the highest value segments 60% Real time next best conversation in IVR digitalalchemy.com.au To sum up Real-time marketing is disrupting marketing as we speak – you’re either doing it, seriously exploring how to do it or on the sidelines. More case studies on how others are doing it? Connect with me on LinkedIn Grant Stewart, Head of Strategy digitalalchemy.com.au