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Increasing demand for a beer niche
View video clip: http://news.bbc.co.uk/1/hi/england/7774407.stm
Questions
Ironbridge Brewery has a growing order book. What is meant by the term “order
book”?
Identify two reasons why demand for real ale sales might be increasing
Why did pub landlord John Ellis decide to spend £20,000 on increasing his stocks?
Five pubs are closing down each day in the UK. Identify two reasons why pubs
seems to be such a poor investment
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