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Living Salads invests to exploit a fast-growing niche View video clip: http://news.bbc.co.uk/1/hi/programmes/working_lunch/7879071.stm Questions In which economic sector does Living Salads operate in? The “living salad” market is a segment of the overall salads market. What is meant by a segment? What are the main customer benefits of home-harvested salads? Describe three key features of the living salad market using the information provided in the video Andrew Johnson’s business size and flexibility allows him to offer a more competitive price. Why is this important to the business? For more information: http://www.livingsalads.co.uk http://www.telegraph.co.uk/foodanddrink/3343824/Healthy-eating-saladdays.html www.tutor2u.net
