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Presentation Topic CYBERGOLD (MYPOINTS) Presented To: Sir Adnan Rafiq CYBERGOLD-Mypoints CYBERGOLD-Mypoints CyberGold-Mypoints connect you with advertisers who pay you real money to read ads and explore the Web. CyberGold, Inc. was a leading Internet incentives and payment technology company that rewards consumers with cash and other rewards for responding to Web-based advertisements and programs. CyberGold (MyPoints.com) Consumers fill out questionnaire to earn cash. Cash used for later purchases or applied to credit card account. It provide you the most efficient way to reaching responsive and interested consumer on the internet. Direct payment made by the advertisers for ads viewed CYBERGOLD REPRESENTATIVES We serve three main representative : advertising and marketing clients, consumer members and merchants. • Advertising and marketing clients use Cybergold to costeffectively acquire new customers with offers and cash incentives. • Consumer members use Cybergold to earn cash rewards for responding to offers on our Web site. • Merchants use Cybergold as a cost-effective means to sell inexpensive digital content. Earn & Spend Community • Our business revolves around what we call the Earn & Spend Community -- a place on the Internet where consumers can earn cash incentives for responding to online marketing offers by our advertising and marketing clients. • By opening a Cybergold account, a consumer can become a member of the Earn & Spend Community. FEATURES OF CYBERGOLDMypoints.com 1.Online Advertising and Direct Marketing: • Advertisers and marketers are attracted to the Internet because it enables them to distribute information efficiently. • Reach potential customers globally and engage in oneto-one customer interaction. • These capabilities create significant opportunities for advertisers, marketers and merchants to develop direct relationships with consumers. 2. Online Incentive Programs: • Incentives-based programs, which reward consumers for their attention or specific response to ads and promotions. • Advertisers are charged on a cost-per-action basis in these programs. • Most incentives-based programs offer consumers the ability to earn "points" that are redeemable only for limited products, frequent flyer miles or other non-cash rewards. 3.Electronic Payment System A system creating the means for transferring money between suppliers and users of funds. A secure electronic financial transaction has to meet the following three requirements: ensure that communications are private; verify that the communications have not been changed in transmission; ensure that the data to be transferred was, in fact, generated by the signed author. Electronic Payment and Security Systems Merchant’s Web Server Client Browser •Verify merchant •Receive order •Receive payment •Confirm order Payment Server •Verify customer •Review payment •Authorize or deny payment Credit cards Bank accounts Online buying E-Bill Payment Electronic Cash VISA Debit Cards CyberCash CheckFree Cybergold MasterCard Online Banking 1 ClickCharge BillerXpert Qpass Quiz Time Q&A • What is cybergold? • How cybergold manages direct marketing? • What sort of online payment mechanism that are used by cybergold?