Download iSqFt / BidClerk Construction Content Marketing Specialist

iSqFt / BidClerk Construction
Content Marketing Specialist
( Cincinnati, OH 45242)
Position Overview: Content Marketing Specialist
The Content Marketing Specialist is responsible for conveying a wide range of ideas in a simple,
clear, and even entertaining way, both inside and outside the Company. This position serves the
strategy and needs of the Marketing Department. He/She will work with the Marketing Team to create
content that works. This person will be directly involved in projects, from ideation to completion, and
will be accountable for results achieved.
The primary focus will be on the Marketing side of the business, with an emphasis on content that
positively impacts the customer, brand, and sales and retention efforts. The pursuit of this larger goal
will lead to being called upon to support other areas, as priorities and business needs allow.
Essential Duties & Responsibilities:
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Work with Marketing Team to drive sales by writing effective marketing content across website,
email, iSqFt’s software, sales support material, and other advertising as needed.
Work with Marketing Team to drive sales and retention by developing value-add content including
blogs, webinars, eBooks, infographics, trade show materials, etc.
Gather, often via interviews, and develop customer success stories, testimonials, side-by-sides,
and iSqFt application user tips.
Own the process of gathering and creating content for iSqFt’s newsletter and see it to completion.
Remain connected with performance indicators such as email open rates and click-through rates;
website, including Google Analytics; and social media metrics.
Own and enhance all PR and social media efforts (including metrics), currently defined as Twitter,
Facebook, Google+, LinkedIn, and the iSqFt Community.
Perform search engine optimization techniques in WordPress.
Revise, edit, and proofread content, checking for clarity, efficacy, spelling and grammar.
Respond to feedback in a timely manner.
Develop internal announcements that produce desired results.
The Ideal Candidate:
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Is enthusiastic
Has excellent project management skills
Is deadline driven
Extremely organized and able to handle multiple projects simultaneously
Is a collaborator and writer at heart
Primary Measurements:
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Establish influence of content on purchase decisions
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Increase engagement of customers and prospects on content and social media
Increase unique traffic to website to visit content
Qualifications & Experience:
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Bachelor’s degree in English, Marketing, Journalism, or other related field, or equivalent pertinent
experience.
2-3 years’ experience in similar position.
Proficiency with MS Office Suite and Internet research techniques required.
Proficiency with audio-video software and WordPress is a plus.
Benefits:
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Insurance
 Medical
 Dental
 Vision
 Voluntary Life Insurance
 Company Paid Insurance
 Flexible/HSA Spending Account
Health & Wellness Program
401K Match
Time Off:
 Paid time off (plenty of it!)
 Holiday pay (10 & plus your two!)
Perks
 Local Attractions & Product Purchase Discounts
 General Electric Credit Union Membership
 Casual Dress
Culture
 Personal Well-being
 Work Hard… Play hard work environment!
 Professional Development Opportunities
We are an equal opportunity employer, and do not unlawfully discriminate in employment. No
question on this application is used for the purpose of limiting or excluding any applicant
from consideration for employment on a basis prohibited by local, state, or federal law. Equal
access to employment, services, and programs is available to all persons. Those applicants
requiring reasonable accommodation to the application and/or interview process should
notify a representative of the organization.