Download Marketing Design Specialist

Craven Community College
Position:
Department:
Reports to:
Status:
Revised:
Marketing Design Specialist
Student Services
Director, Marketing, Communications & Development Liaison
Full-Time, Non-Exempt
September 2012
OCCUPATIONAL SUMMARY
The Marketing Design Specialist reports to the Director of Marketing, Communication and Development
Liaison and contributes to the implementation and effectiveness of integrated college-wide marketing
operations, strategies, and initiatives. The Marketing Design Specialist collaborates with institutional
partners to continuously strengthen the visual identity and brand of the college through developing and
identifying key messages that connect with diverse internal and external audiences.
ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES
Develop concepts and designs of promotional materials, including direct mail, postcards,
newsletters, flyers, invitations, etc.
Edit and maintain the college Style Guide; ensure that college design standards are consistently
used.
Collaborate with staff, faculty, and administrators where appropriate to execute college=wide
communication and marketing activities (promotional materials, advertising, comprehensive
marketing campaigns, multimedia, college publications, etc.)
Effectively manage and prioritize marketing requests, design/production schedules, and delivery
targets.
Collaborate with the Webmaster to ensure messaging is consistent with overall college
marketing and communication objectives.
Build and maintain strong relationships with internal and external key stakeholders to ensure
proper representation of the college’s mission, values, strategic goals, and offerings.
Deliver all marketing activities within budget.
Assist in the development and implementation of a strategic enrollment management plan that
is consistent with the mission and strategic goals of the college.
QUALIFICATIONS
Minimum requirement of a Bachelor’s degree in graphic arts, design, marketing, or closely
related field.
Minimum three years experience in graphic design, marketing, or communications.
Strong interpersonal, organizational, and written communication skills.
Knowledge of photography.
Creative understanding of branding and market penetration.
Ability to meet deadlines under time and resource constraints.
Knowledge of Macintosh, Quark Express, Photoshop, Illustrator, Dreamweaver, and experience
with Microsoft Office.
Demonstrated ability to multi-task and attend to details.