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Page 1 ! of !4 UĞUR BAYKALER Profile 0549 797 31 50 [email protected] www.ugurbaykaler.com Gürsel Mh. Nişane Cd. Berker Apt. No:11 Dr:21 Kağıthane / İstanbul Name Date of Birth Place of Birth Marital Status Citizenship Profession UĞUR BAYKALER 03 April 1983 TR - Istanbul Married Turkish Marketing Communication, Public Relations and Advertising 10 years experience in offline and online marketing communication in reputable companies. A professional who dominates all marketing tools such as ATL and BTL, digital media, social media and public relations. Talented in analyzing, interpreting the statistical data for marketing and communication strategies. A revenue-driven marketer with good oral and written communication skills, who enjoys working with technology. Known as an analytical thinker and a well-organized and solution-oriented team player. A dynamic and hardworking person with a strong ability on problem solving. The personal experiences and skills in marketing, sales, design, creativity, knowledge about customer behavior patterns and markets have helped to raise the benchmark informer positions. A personality, who has created remarkable customer experiences with his activities and never stopped acquiring new marketing tricks. Experience Sep 15 - Present Simport Ev Aletleri, TR-Istanbul White Goods and Small Domestic Appliance Industry Simport // Trade Marketing Manager • Responsible for all offline and online communications • Responsible for all design elements suitable with corporate identity. • Fixing marketing needs and finding suitable agencies to work with. • Creation of the marketing plan and strategy in order to increase brand awareness and market share. • Created, developed and managed web portal to increase sales day by day. (www.simport.com.tr) • Responsible brand marketing. Build brand images and increase turnover (THOMAS / www.thomas.com.tr) • Work closely with partners and supplier (Siemens, Samsung, Hotpoint, Vestel, Daikin etc..) • Manage marketing budget to improve company's turnover. (1Million TL a year) • Internal reporting such as competitor analysis, market share. • Store openings (PR, POS, advertisements, events). • Mobile marketing • Reporting to CEO Page 2 ! of !4 Sep 14 - Sep 15 1 Year Simit Sarayı, TR-Istanbul Jun 13 - Sep 14 1 Year 4 Months Media-Saturn Istanbul, TR-Istanbul Division of Media-Saturn Holding Media Markt // Senior Marketing Specialist // Digital and Social Media Management • Responsible the content for digital and social media channels. (viral videos, applications, competitions, posts etc.) • Media channels' management such as Facebook, Twitter, Instagram, G+ etc. • Responsible for all design elements suitable with corporate identity • Fixing digital needs and finding suitable agencies to work with • Briefing and managing agencies • Digital production and campaign management with agencies • CRM data collection and management• Responsible for online display banners • E-mail marketing. • Mobile marketing • Digital media planning and buying • Support for web projects with E-comm department • Support to SEM and SEO • Determine SEO needs, work-up the process and build a bridge between the e-comm department and the agency for better managing • Responsible for communicate all national offline campaigns on owned digital networks • Support the Media Markt's stores on digital networks as foursquare campaigns • Support E-Comm department for communicate its own ad. via social media channels • Reporting to Digital Marketing Manager. Jan 11 - Jun 13 2 Years 6 Months Media-Saturn Istanbul, TR-Istanbul Division of Media-Saturn Holding Media Markt // Marketing Specialist // Brand Management • Responsible of advertising content for national and local campaigns (Inserts, newspaper ads, POS, online advertising, social media applications, events etc.) in alignment with global brand management team in Germany • Responsible for data collection, organization, entry and national insert designs • Worked closely with 3rd parties such as creative agencies, media agencies and PR agency as well as maintaining contact on a daily basis • Gave support to digital agency for reconstruction of the company’s web page • Creation of the marketing plan and strategy using ATL, BTL and TTL marketing techniques in order to increase brand awareness and market share • Contributing marketing and media strategies • Execution of internal marketing & communications presentations • Internal reporting such as competitor analysis, market share • Store openings (PR, POS, advertisements, events) • Preparation of media releases, conferences and stores’ local PR activities in company with the PR agency • Reporting to Marketing Director. Food & Beverage Company Simit Sarayı // Marketing, Assistant Manager • Responsible of advertising content for national, international & local campaigns (Inserts, newspaper ads, POS, online advertising, social media applications, events etc.) • Worked closely with creative agencies, media agencies and PR agency as well as maintaining contact on a daily basis. • Gave support to digital agency for digital process. • Creation of the marketing plan and strategy using ATL, BTL and TTL marketing techniques in order to increase brand awareness and market share. • Contributing marketing and media strategies • Execution of internal marketing & communications presentations. • Reporting such as competitor analysis, market share. • Store openings (PR, POS, advertisements, events). Included internetional stores. • Preparation of media releases, conferences and stores’ local PR activities in company with the PR agency. • Responsible for LSM (Local Store Marketing) projects. Work closely with operation department. • Reporting to Marketing Manager Page 3 ! of !4 Sep 10 - Jan 11 5 Months Istanbul Aydın University, TR-Istanbul University in Istanbul Senior Creative Designer • Create an advertising campaign according to brief • Responsible for all offline and online design materials • Preparing the designs for print • Reporting to director. Sep 08 - Sep 09 1Year 1 Month Eastern Mediterranean University, North Cyprus University in North Cyprus University Lecturer // Graphic Design Introduction to Design, Design Principles, Photoshop Feb 07 - Sep 09 2 Years 8 Months Happy Entertainment, North Cyprus The Professional event organization brand in TRNC. Part Owner Happy entertainment is a professional event organization brand in North Cyprus. Launched in February 2007, Happy is North Cyprus’s premier electronic / dance / indie / urban music organization company. Apart from discovering the best of what independent music has to offer, Happy prides itself on spawning creative platforms for talented artists and djs to flourish. I and my partners which allows them to change of shape the entertainment in TRNC basically. The company was hosted famous DJ and producer who many well-known stars like, Sander Kleinenberg ,Tom Novy , Oliver Klein , Miss O, Christian Cambas , Michael Angelo, Taras Van De Voorde, Gomez, Murat Uncuoğlu, U.F.U.K, Barış Türker etc. Feb 07 - Sep 09 2 Years 8 Months Independent Graphic Design Professional , North Cyprus Creating design such as; • Newspaper/Magazine layout • Corporate Identity (Logo, Business Card, Mailing, Letter, Newsletter etc.) • Brochure • Catalog • Interface Design • Flash Banners • Outdoor/Billboard • Printing • Advertorial design • Poster • POP • Video editing etc. Feb 06 - Feb 08 2 Years Eastern Mediterranean University, North Cyprus The Department of Social and Cultural Activities Student Assistant Social and Cultural Activities Unit organizes various social activities for the students at EMU and local people in cooperation with the Student Council. As well as providing opportunities for the students to spend their extra-curricular time effectively. Some of the activities are; Spring Festivals, Orientation Days, Sand Sculpture Festival, EMU with Folk Songs, Rock Festival, Panel/Discussions with Artists, Cup of Nation Tournaments. • Support to organizing activities during the year to reinforce students’ social and cultural needs. • Execute the events and organizations. • Responsible for all marketing materials. • Reporting to Head of Department. Page 4 ! of !4 Language Turkish (Native), English Education Eastern Mediterranean University, North Cyprus Bachelor’s degree of Communication (Grade 2.5) Public Relations, Advertising and Applied Communication PC - Skills OS: Mac OS (Advance), Windows (Advance) Tools:: MS office (Advance) Graphic & Motion Graphic Editing Tools: Photoshop, Adobe After Effects, Adobe Flash, Adobe Illustrator, Freehand, InDesign, Photoshop, Final Cut Pro, Adobe Premiere Pro, Adobe Lightroom Hobbies Photography, Motorbike, Model Car (RC), Fitness // Body Building, Electronic Music, DJ’ing, Visual Performing (Looping), Motion Graphic, Social Media. References Available upon request.