Download Analyse the Marketing Mix of a product of your choice

Analyse the Marketing Mix of a product of your choice
Developing a good marketing mix is an essential part of the success of a product.
The marketing mix refers to the combination of elements that the firm uses to pursue its marketing
goals. They are Product, Place, Price and Promotion.
The following is the marketing mix for ______________________
Product
Description of Product:
Target Market – refers to the people at which the product is aimed.
Product Design
Function – refers to what the product is designed to do.
Form – refers to the sizes, shape, style, colour and image of the product.
Quality – this product is developed according to minimum legal standards and by law must be safe
and fit for its purpose.
Unique Selling Point – this distinguishes the product from its competitor.
For this product the USP is
Brand Name : this is the primary identifying feature for any product.
The brand name __________________________ is a vital element in marketing this product as it
Recognisable – makes the product easily recognisable and gives it an identity
Differentiates the product – makes it stand out from its competitor products
Helps consumers choose – well known brand names are trusted
Develops loyalty – many consumers are loyal to brand names
Packaging: is also an important part of this product.
The packaging used on this product is
Packaging serves as:
 A container in which to serve/present the product
 A way of protecting the product against damage


A powerful presentation tool
A way of giving information about the product
Protection from Copying: this product can be protected from being imitated by
Price
Price is a very important part of the marketing mix because the price
 Earns a profit for the firm
 Influences the level of sales
 Is part of the products image
Price is decided by the costs involved in making the product, the demand for the product,
competitors’ prices, government factors such as taxes etc and what consumers are willing to pay.
The price of this product is
Place
This refers to where the product is sold and the distribution channels used to get it there.
This product can be found in
The channel of distribution refers to how the product gets from producer to the final consumer.
There are many different distribution systems to suit many products.
This product usually is distributed in the following manner:
Promotion
This refers to the range of activities used to promote the product.
Advertising is used to promote this product. It is advertised as follows:
Sales promotion (activities other than advertising) is also used to promote this product and boost
sales.
This product uses the following sales promotion techniques to influence consumers to purchase it.