Download Standard 16 Lesson 1 PowerPoint 1

 Personal Preferences
 Family/Culture
 Peer Pressure
 Advertising
 Marketing
 Simply because you like it.
 Buying something because your family always said it
was the best.
 Trusting your family and therefore trusting their
opinion.
 Making choices because your cultural needs.
 Product Positioning
 Product Recognition
 Color
 Packaging
 Shelf Location
Product Recognition
• Branding: Name, term, sign, symbol or design, or a combination intended
to identify the goods and services of one seller or group of sellers and to
differentiate the brand from those of other sellers.
• Consistency in package imagery allows a consumer to associate that image
with the product.
• Slogans: Song or phrase designed to remind you of a product.
 Packaging
 Identification through color, images and designs on a
products exterior.
 Visual appeal is very important when it comes to
increasing sales.
 Introduction to Marketing – Lecture #19 Branding and
Packaging: http://youtu.be/WWHC8Z90kns
•
Color has large impact
on product packaging.
•
93% say color is more
important than smell
and texture when
making a purchase.
•
85% place color as the
primary reason for a
purchase.
•
And color increases
brand recognition by
80%.
 Shelf Positioning
 Companies will pay stores to place their product in
prime locations.
 End caps of aisles
 Eye level
 Check out lines
 A company can increase the recognition and purchasing
of a product by placing the product in a more prominent
viewing.