Download MARKETING-MIX 4PS MODEL = FINDING THE BEST COMBINATION

MARKETING-MIX 4PS MODEL =
FINDING THE BEST
COMBINATION
What is the Marketing Mix 4P’s Model?
It is a decision making method that takes into account the price, product, promotion and the
distribution in the designing process of a product/service or a brand. The approach is based on the
rule of the 4 Ps: „
Product: the product/service policy „
Price: the price policy „
Place: the distribution/sales policy „
Promotion: communication policy, advertising, etc.
Golden Rules
Preliminary = The procedure prior to the Marketing Mix is the external and internal diagnosis
of the company. There will be a market segmentation that will allow the company to position
itself in the market place and nurture its brand image. „
Approach = It is imperative to take into account the parameters of each variable to fulfill the
targets.
Structure of the Marketing Mix
The Marketing Mix can be considered as the art of choosing or combining, among a range of
possibilities, those that can achieve the lowest cost targets.
Product „
Quality; Size, „
Characteristics, „
Style; Brand, „
Conditioning, „
Guarantee, Assistance, etc.
Price „
Prices, Guarantee, „
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Terms of payment, „
Financing, „
Price after-sales service, „
Discount, etc.
Place „
Distribution network, Storage „
Delivery, Merchandising, „
Retailers and wholesalers „
After-sales service, Internet
Promotion „
Advertising, Sponsorship, „
Sales force, „
Relay with the press, „
etc.