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UĞUR BAYKALER
Profile
0549 797 31 50
[email protected]
www.ugurbaykaler.com
Gürsel Mh. Nişane Cd.
Berker Apt. No:11 Dr:21
Kağıthane / İstanbul
Name
Date of Birth
Place of Birth
Marital Status
Citizenship
Profession
UĞUR BAYKALER
03 April 1983
TR - Istanbul
Married
Turkish
Marketing Communication, Public Relations and Advertising
10 years experience in offline and online marketing communication in reputable
companies. A professional who dominates all marketing tools such as ATL and BTL,
digital media, social media and public relations. Talented in analyzing, interpreting the
statistical data for marketing and communication strategies. A revenue-driven
marketer with good oral and written communication skills, who enjoys working with
technology.
Known as an analytical thinker and a well-organized and solution-oriented team
player. A dynamic and hardworking person with a strong ability on problem solving.
The personal experiences and skills in marketing, sales, design, creativity, knowledge
about customer behavior patterns and markets have helped to raise the benchmark
informer positions.
A personality, who has created remarkable customer experiences with his activities
and never stopped acquiring new marketing tricks.
Experience
Sep 15 - Present
Simport Ev Aletleri, TR-Istanbul
White Goods and Small Domestic Appliance Industry
Simport // Trade Marketing Manager
• Responsible for all offline and online communications • Responsible for all design elements
suitable with corporate identity. • Fixing marketing needs and finding suitable agencies to
work with. • Creation of the marketing plan and strategy in order to increase brand
awareness and market share. • Created, developed and managed web portal to increase
sales day by day. (www.simport.com.tr) • Responsible brand marketing. Build brand images
and increase turnover (THOMAS / www.thomas.com.tr) • Work closely with partners and
supplier (Siemens, Samsung, Hotpoint, Vestel, Daikin etc..) • Manage marketing budget to
improve company's turnover. (1Million TL a year) • Internal reporting such as competitor
analysis, market share. • Store openings (PR, POS, advertisements, events). • Mobile
marketing • Reporting to CEO
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Sep 14 - Sep 15
1 Year
Simit Sarayı, TR-Istanbul
Jun 13 - Sep 14
1 Year 4 Months
Media-Saturn Istanbul, TR-Istanbul
Division of Media-Saturn Holding
Media Markt // Senior Marketing Specialist // Digital and Social Media Management
• Responsible the content for digital and social media channels. (viral videos, applications,
competitions, posts etc.) • Media channels' management such as Facebook, Twitter,
Instagram, G+ etc. • Responsible for all design elements suitable with corporate identity
• Fixing digital needs and finding suitable agencies to work with • Briefing and managing
agencies • Digital production and campaign management with agencies • CRM data
collection and management• Responsible for online display banners • E-mail marketing.
• Mobile marketing • Digital media planning and buying • Support for web projects with
E-comm department • Support to SEM and SEO • Determine SEO needs, work-up the
process and build a bridge between the e-comm department and the agency for better
managing • Responsible for communicate all national offline campaigns on owned digital
networks • Support the Media Markt's stores on digital networks as foursquare campaigns
• Support E-Comm department for communicate its own ad. via social media channels
• Reporting to Digital Marketing Manager.
Jan 11 - Jun 13
2 Years 6 Months
Media-Saturn Istanbul, TR-Istanbul
Division of Media-Saturn Holding
Media Markt // Marketing Specialist // Brand Management
• Responsible of advertising content for national and local campaigns (Inserts, newspaper
ads, POS, online advertising, social media applications, events etc.) in alignment with
global brand management team in Germany • Responsible for data collection,
organization, entry and national insert designs • Worked closely with 3rd parties such as
creative agencies, media agencies and PR agency as well as maintaining contact on a
daily basis • Gave support to digital agency for reconstruction of the company’s web page
• Creation of the marketing plan and strategy using ATL, BTL and TTL marketing
techniques in order to increase brand awareness and market share • Contributing
marketing and media strategies • Execution of internal marketing & communications
presentations • Internal reporting such as competitor analysis, market share • Store
openings (PR, POS, advertisements, events) • Preparation of media releases, conferences
and stores’ local PR activities in company with the PR agency • Reporting to Marketing
Director.
Food & Beverage Company
Simit Sarayı // Marketing, Assistant Manager
• Responsible of advertising content for national, international & local campaigns (Inserts,
newspaper ads, POS, online advertising, social media applications, events etc.) • Worked
closely with creative agencies, media agencies and PR agency as well as maintaining
contact on a daily basis. • Gave support to digital agency for digital process. • Creation of
the marketing plan and strategy using ATL, BTL and TTL marketing techniques in order to
increase brand awareness and market share. • Contributing marketing and media
strategies • Execution of internal marketing & communications presentations. • Reporting
such as competitor analysis, market share. • Store openings (PR, POS, advertisements,
events). Included internetional stores. • Preparation of media releases, conferences and
stores’ local PR activities in company with the PR agency. • Responsible for LSM (Local
Store Marketing) projects. Work closely with operation department. • Reporting to
Marketing Manager
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Sep 10 - Jan 11
5 Months
Istanbul Aydın University, TR-Istanbul
University in Istanbul
Senior Creative Designer
• Create an advertising campaign according to brief • Responsible for all offline and online
design materials • Preparing the designs for print • Reporting to director.
Sep 08 - Sep 09
1Year 1 Month
Eastern Mediterranean University, North Cyprus
University in North Cyprus
University Lecturer // Graphic Design
Introduction to Design, Design Principles, Photoshop
Feb 07 - Sep 09
2 Years 8 Months
Happy Entertainment, North Cyprus
The Professional event organization brand in TRNC.
Part Owner
Happy entertainment is a professional event organization brand in North Cyprus.
Launched in February 2007, Happy is North Cyprus’s premier electronic / dance / indie /
urban music organization company. Apart from discovering the best of what independent
music has to offer, Happy prides itself on spawning creative platforms for talented artists
and djs to flourish. I and my partners which allows them to change of shape the
entertainment in TRNC basically. The company was hosted famous DJ and producer who
many well-known stars like, Sander Kleinenberg ,Tom Novy , Oliver Klein , Miss O,
Christian Cambas , Michael Angelo, Taras Van De Voorde, Gomez, Murat Uncuoğlu,
U.F.U.K, Barış Türker etc.
Feb 07 - Sep 09
2 Years 8 Months
Independent Graphic Design Professional , North Cyprus
Creating design such as; • Newspaper/Magazine layout • Corporate Identity (Logo,
Business Card, Mailing, Letter, Newsletter etc.) • Brochure • Catalog • Interface Design
• Flash Banners • Outdoor/Billboard • Printing • Advertorial design • Poster • POP • Video
editing etc.
Feb 06 - Feb 08
2 Years
Eastern Mediterranean University, North Cyprus
The Department of Social and Cultural Activities
Student Assistant
Social and Cultural Activities Unit organizes various social activities for the students at
EMU and local people in cooperation with the Student Council. As well as providing
opportunities for the students to spend their extra-curricular time effectively.
Some of the activities are; Spring Festivals, Orientation Days, Sand Sculpture Festival,
EMU with Folk Songs, Rock Festival, Panel/Discussions with Artists, Cup of Nation
Tournaments.
• Support to organizing activities during the year to reinforce students’ social and cultural
needs.
• Execute the events and organizations.
• Responsible for all marketing materials.
• Reporting to Head of Department.
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Language
Turkish (Native), English
Education
Eastern Mediterranean University, North Cyprus
Bachelor’s degree of Communication (Grade 2.5)
Public Relations, Advertising and Applied Communication
PC - Skills
OS: Mac OS (Advance), Windows (Advance)
Tools:: MS office (Advance)
Graphic & Motion Graphic Editing Tools: Photoshop, Adobe After Effects, Adobe Flash,
Adobe Illustrator, Freehand, InDesign, Photoshop, Final Cut Pro, Adobe Premiere Pro,
Adobe Lightroom
Hobbies
Photography, Motorbike, Model Car (RC), Fitness // Body Building, Electronic Music,
DJ’ing, Visual Performing (Looping), Motion Graphic, Social Media.
References
Available upon request.