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HILTON HHONORS® AWARDS AND RECOGNITION RECOGNITION Interactive Advertising Competition WebAward for Best Travel Online Ad 2009 Hilton HHonors won the award for the Best Travel Online Ad in the 2009 Interactive Advertising Competition, which is also known as the WebAwards. Hilton HHonors submitted its online ad for the No Blackout Dates campaign launched in 2008. The WebAwards are produced by the Web Marketing Association and judged by experienced professionals with an in-depth understanding of the current state-ofthe-art in advertising design and technology. Business Traveler Awards Top 5 Best Loyalty Programs 2008 Hilton HHonors was voted the one of the top five hotel loyalty programs by Business Traveler readers in the United States and United Kingdom. Executive Executive Travel Leading Edge Awards Top Three Hotel Loyalty Programs 2008 Hilton HHonors was voted one of the top three hotel loyalty programs by Executive Travel readers. Advertising Age Marketing 50 No Blackout Dates Launch 2008 The Hilton HHonors No Blackout Date launch was selected by Advertising Age as one of their Marketing 50. This honor is given to the top 50 marketing ideas and marketers for 2008. Hospitality Sales and Marketing Association International (HSMAI) Gold Award for Web Marketing 2007 Hilton HHonors was recognized with a Gold Award for Web Marketing in honor of its Hilton HHonors “My Way” Email campaign. Hospitality Sales and Marketing Association International (HSMAI) Bronze Award for Advertising 2007 HHonors received a Bronze Award in Advertising for its Hilton HHonors “My Way” direct mail campaign. Phoenix Marketing International Most Preferred Hotel Guest Loyalty Program – 2007, 2006 ® Hilton HHonors was recognized as the “Most Preferred Frequent Guest Program” in the 2007 and 2006 Phoenix Marketing International study. Phoenix Marketing International Top Ratings – 2007, 2006 Hilton HHonors was the highest ranking loyalty program among 14 major U.S. hotel guest reward programs in the following categories: Percentage of travelers who focus the majority of their hotel use in a single program Percentage of active members ® Affinity Card (American Express ) popularity Percentage of elite travelers Hilton HHonors® membership, earning of Points & Miles®, and redemption of points are subject to HHonors Terms and Conditions. ©2009 Hilton Hotels Corporation CONTACTS CONTACT S: Scott Carman ([email protected]) Hilton Hotels Corporation +1-703-883-5803 (USA) August 2009