Download belboon press release

Press Release
Multi-Channelling makes inroads into Affiliate Marketing –
yoc launches the "belboon" Affiliate Network
Berlin, 26 September 2005 - To coincide with the Online Marketing Düsseldorf trade fair, YOC AG, a
prominent provider of mobile and digital marketing, is launching the new, innovative "belboon" Affiliate
Marketing platform. This platform for success-based marketing differs by virtue of a uniquely userfriendly interface, the innovative possibilities of Multi-Channelling and the extensive project-,
technological- and creative expertise of the mobile experts yoc.
To enable optimal performance for Merchants (advertisers) and Affiliates (owners of advertising
spaces), www.belboon.de offers both Merchants and Affiliates numerous innovations, above and
beyond standard technical implementation, financial transactions and partner generation. belboon is
not just a transparent and functional interface but is also an extensive, professional support system,
enabling maximum success for Affiliates’ and Merchants’ marketing measures. The platform offers,
among other things, an integrated newsletter module, allowing Affiliates to professional produce,
dispatch and market newsletters and direct mailings. Likewise, by placing its integrated AdServer
technology at their disposal, belboon enables Affiliates to centrally and comfortably control the
allocation of their advertising spaces. Furthermore, the "Performance Joker", a new automatism for
turnover optimisation, is a unique selling point for the platform.
Merchants can fall back on an extensive Multi-Channelling offer: belboon offers vendors access to
both E-Mail and mobile phone user profiles (double opt-in). With this, the authority of YOC AG
community design is employed in the generation of a full-spectrum, high profile network. belboon is the
consistent advancement of YOC AG Digital Marketing and is a further component in its digital
marketing portfolio. yoc has successfully realised numerous affiliate promotions (for Coca Cola and
the German Post Office, among others), and the platform, with a large number of Affiliates and
attractive programs, already includes reputable companies from retail, the service-provision sector and
industry.
About Affiliate marketing:
Affiliate marketing is success-oriented partnership marketing through the Internet and other digital
media: A advertiser (Merchant) makes available publicity for its various products and services. An
advertising partner (Affiliate) then integrates these, for example, in its web page or mailouts (textlinks
and banners, among others), thereby extending its services. The affiliate receives remuneration from
the merchant for successfully incorporate the advertising, whereby the commission paid is based on
the ad-clicks or registrations transacted, or corresponds to a proportion of the sales value. Whereas
Merchants pay exclusively for the actual results of their advertising, Affiliates receive lucrative
commissions and increase the value of their websites (success-based marketing). In this win-win
situation, all partners greatly increase their earning power.
About yoc:
YOC AG is a prominent provider of mobile marketing in Europe. The company, resident in Berlin,
London, Madrid and Vienna, offers customers integrated solutions incorporated into the mobile
telephone network and the Internet. Through the interactive arrangement of classic advertising
communication and through approval-based dialogue marketing in their own community of 3.6 million
members as well as sales promotion measures and On-Pack promotions, yoc enables its customers in
the consumer goods industry, service-provision sector and retail (among others the German Post
Office, McDonald's, Nike and Johnson & Johnson) to bring creative and efficient added value to their
marketing activities.
Press Contact:
Stefanie Katrin Fehse
Corporate Communications
YOC AG
Dircksenstraße 47
10178 Berlin
Tel. +49-30 72 61 62-161
Fax.+49-30 72 61 62-222
mail: [email protected]
www.yoc.ag
www.yoc.de
www.belboon.de