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Press Release Multi-Channelling makes inroads into Affiliate Marketing – yoc launches the "belboon" Affiliate Network Berlin, 26 September 2005 - To coincide with the Online Marketing Düsseldorf trade fair, YOC AG, a prominent provider of mobile and digital marketing, is launching the new, innovative "belboon" Affiliate Marketing platform. This platform for success-based marketing differs by virtue of a uniquely userfriendly interface, the innovative possibilities of Multi-Channelling and the extensive project-, technological- and creative expertise of the mobile experts yoc. To enable optimal performance for Merchants (advertisers) and Affiliates (owners of advertising spaces), www.belboon.de offers both Merchants and Affiliates numerous innovations, above and beyond standard technical implementation, financial transactions and partner generation. belboon is not just a transparent and functional interface but is also an extensive, professional support system, enabling maximum success for Affiliates’ and Merchants’ marketing measures. The platform offers, among other things, an integrated newsletter module, allowing Affiliates to professional produce, dispatch and market newsletters and direct mailings. Likewise, by placing its integrated AdServer technology at their disposal, belboon enables Affiliates to centrally and comfortably control the allocation of their advertising spaces. Furthermore, the "Performance Joker", a new automatism for turnover optimisation, is a unique selling point for the platform. Merchants can fall back on an extensive Multi-Channelling offer: belboon offers vendors access to both E-Mail and mobile phone user profiles (double opt-in). With this, the authority of YOC AG community design is employed in the generation of a full-spectrum, high profile network. belboon is the consistent advancement of YOC AG Digital Marketing and is a further component in its digital marketing portfolio. yoc has successfully realised numerous affiliate promotions (for Coca Cola and the German Post Office, among others), and the platform, with a large number of Affiliates and attractive programs, already includes reputable companies from retail, the service-provision sector and industry. About Affiliate marketing: Affiliate marketing is success-oriented partnership marketing through the Internet and other digital media: A advertiser (Merchant) makes available publicity for its various products and services. An advertising partner (Affiliate) then integrates these, for example, in its web page or mailouts (textlinks and banners, among others), thereby extending its services. The affiliate receives remuneration from the merchant for successfully incorporate the advertising, whereby the commission paid is based on the ad-clicks or registrations transacted, or corresponds to a proportion of the sales value. Whereas Merchants pay exclusively for the actual results of their advertising, Affiliates receive lucrative commissions and increase the value of their websites (success-based marketing). In this win-win situation, all partners greatly increase their earning power. About yoc: YOC AG is a prominent provider of mobile marketing in Europe. The company, resident in Berlin, London, Madrid and Vienna, offers customers integrated solutions incorporated into the mobile telephone network and the Internet. Through the interactive arrangement of classic advertising communication and through approval-based dialogue marketing in their own community of 3.6 million members as well as sales promotion measures and On-Pack promotions, yoc enables its customers in the consumer goods industry, service-provision sector and retail (among others the German Post Office, McDonald's, Nike and Johnson & Johnson) to bring creative and efficient added value to their marketing activities. Press Contact: Stefanie Katrin Fehse Corporate Communications YOC AG Dircksenstraße 47 10178 Berlin Tel. +49-30 72 61 62-161 Fax.+49-30 72 61 62-222 mail: [email protected] www.yoc.ag www.yoc.de www.belboon.de