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Visual Identity of a Business
lector univ. dr. Doina Muntean
Academia Comercială – Satu Mare
[email protected]
Abstract
In an era when online has shown that the success of a good business knows no limits,
Commercial Academy of Satu Mare, based on at least three key reasons for the
competitiveness of any organization: the strict control of costs, eliminate losses, obtaining
performance comes with a sustainable development strategy visual identity of a business.
Www.infogold.ro site is a portal dedicated mainly companies operating in the northwestern
region of Romania.
Keywords: The Internet, global economy, business portal, web
1. Introduction
Motto: "Any company, old or new, that does not
consider this technology (the Internet) as important as
breathing, may be his last breath."
Jack Welch
More and more companies, generally those working in the IT & C, they found potential business
growth through the Internet. There are several ways to promote, but the basic requirement is to
build your site in order to potentiate other means of promotion using the Internet.
The exponential growth of Internet businesses and business people are in a situation struggle to
create a powerful online presence not only to give an added value of traditional brand image but
also enable them to make note in a market increasingly crowded.
The Internet has become a highway of information for the consumer public. Many people
prefer easy transactions on the Internet can offer. As a consequence, the Internet has become one
of the best selling tools. Promoting the Internet provides a cheap and simple way to make small
companies to increase their distribution network of products and services. For example, the use of
portals can create a new marketing channel orientation or allow new ways to access products to
customers.
Compared with other forms of marketing, online promotion has the advantage of a low budget,
a minimum storage space, compared with printing brochures, advertising clips and directing a
production center for telemarketing. Provides a quick and cheap way to penetrate new markets.
2. Online Marketing Tools
Marketing is the means any contact or company has with anyone who influence its business. Also,
marketing can be considered truth (Company) turned into something fascinating. Unfortunately, in
practice there is often the truth and everything else is marketing
Marketing is (or should be) the art of changing thoughts and / or feelings that make people to
change their minds.
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University of Bucharest and University of Medicine and Pharmacy Târgu-Mureş
Marketing is an opportunity to generate profit through business conducted a chance to
collaborate with others in the community and a process for establishing lasting relationships.
Marketing will first have to make money, benefits, create costs.
Online promotion process (web design, web development, SEO, online advertising) is a means
employed in web marketing / online marketing / e-marketing.
Online promotion is the most common and most used part of the marketing mix of this
environment. Unlike offline advertisement, (outdoor, TV spots, radio, etc.) Online that offers a
range of benefits that traditionally can not be obtained.
A first advantage offered by an online advertising campaign is that it allows precise focusing
on target group of interest. You can choose a small or very large public, online advertising allows.
The second advantage: the measured response. It is important to express an investment that we
do can be measured in terms of results that it generates. Online promotion, if done by
professionals, allowing data: how many users have visited the site, where they arrived, many were
transformed to customers or if they have recommended to others sites. Also, due to its flexible,
online promotion, an opportunity to change the message that is intended to be forwarded to the
target group, offers, in order to create a clear picture on campaigns had the best results and reasons
on generated them.
Fast feedback that can benefit from online advertising campaigns, is again an advantage
compared with traditional methods. Online advertising method in control on actions are taken.
Again, advantage: high efficiency. Precisely because the choice just the group target flexibility,
if well done, online advertising campaign can bring truly effective results, results that traditional
methods can not offer the same response.
Finally, the most valuable advantage is the flexibility that defines the online promotion.
The Internet offers a chance to send personalized offers to each potential customer to see what
tools have had an impact and a better result, then be exploited by investing in them for a sustained
future success.
Considering the effects that they generate and the impact it has, online advertising is no longer
an option, but rather a necessity that must be satisfied if it wants a strengthening of brand image,
obtaining positive results and ensure a steady. Whether the budget is a small or conversely, to
promote online can be a safe option even in times of crisis.
3. Infogold.ro - Business Portal
Www.infogold.ro portal was launched as an online business portal for the business community in
northwestern Romania, where companies can freely present their products, services and contact
details to receive a greater promotion .
Infogold.ro Business Portal was developed under the project entitled “Programme to improve
border management in SMEs", financed by Phare CBC 2006/018.449, the Neighborhood Romania
- Ukraine from 2004 to 2006.
More than an online portal to infogold.ro visitors will be able to participate actively in
community inclusion and can share their experiences online. Show products by categories /
subcategories, products advanced search opportunity, photographs, detailed presentations, pricing,
compatibility and other extremely useful information.
Scholarship is intended to highlight the free play of market forces, without any intervention
outside economy and any trend from outside or inside market manipulation market variables,
namely price. Therefore it can be argued that scholarship is the mechanism that most closely
approximates the theoretical model of pure and perfect markets, providing pricing that is
established based on the report at any time between supply and demand and constantly reflecting
economic reality.
The 5th International Conference on Virtual Learning ICVL 2010
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Infogold.ro was born of a desire to provide a viable alternative for obtaining fair prices and
direct dealings between producer and customer, both financially and in terms of quality.
The portal is divided over three sections: catalog companies, products and services, business
opportunities. There his viewing option in Romanian, in English and Ukrainian.
Figure 1. Portal interface infogol.ro
Figure 2. Login / Create Account
Only by creating a user account can have all the facilities offered infogold.ro portal.
Http://www.infogold.ro/login.php site is simple, easy way, consists of two forms to be filled with
data login / registration.
After registration and validation of email account personal user account can access:
Menu bar consists of 10 buttons: Home, My
Account, Company data, opportunities offered,
products or services, messages, looking for
opportunities; Find products or services, Search
firms and Logout.
4. Conclusions
The global economy has been marked by many Figure 3. User Account
changes, both in the form of streams and
dynamism, influenced by technological progress, but also by measures imposed on rational use of
environmental resources, in the context of a sustainable development. In these conditions,
technology transfer and information are essential elements in ensuring the development of skills
needed in international competition, to achieve the performance and fulfillment of innovations.
Support to small and medium enterprises must be a key priority for the Romanian economicsocial environment, they being important contributors to growth, competition and innovation and
thus employment and the productivity of the Romanian economy as a whole.
The small and medium businesses can grow even in this crisis period. When the financial
resources become more and more inaccessible, the entrepreneurs need to think about new ways to
promote the utility business.
References
[1] P. Bran, Economica valorii, Editura ASE, Bucureşti, 2002
[2] P. Drucker, Technology, Management and Society,Editura Heinemann, London, 1970
[3] E. Nicolau, Ingineria cunoaşterii, Editura Albatros, Bucureşti, 1985
[4] http://e-manageri.ro
[5] http://www.ideideafaceri.ro